Joining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of opportunities for tens of thousands of disabled people around the UK.

James shares his journey, highlighting his motivation to improve accessibility and inclusivity for disabled people, stemming from his own experiences as a visually impaired individual and a Paralympic athlete. His flight in becoming a social entrepreneur exemplifies the power of innovation driven by personal values and a deep understanding of the community's genuine needs.

In this episode, we also cover:

• From A Paralympic Athlete to Social Entrepreneur

• Making Your Brand Stand Out

• Solving A Genuine Need

• Branding Is Also Culture

• Choosing Your Brand Values

• Excellence In A Business

• The Power of Word of Mouth

  
  

Website: ⁠Mobiloo UK⁠ Facebook: ⁠Mobiloo UK

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠⁠⁠⁠⁠

⁠Brand Tuned Training Courses⁠⁠

In this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the challenges of defining and living up to a brand promise, and the importance of adapting branding strategies as a business evolves.

This episode shares an interesting point of view of branding through experiences including:

• An Agency That Delivers Results

• A Brand Is What Customers Tell You

• Developing The Visual Identity

• Creating A Team Culture

• The Perspective on Branding Over Time

  How The Market Perceives Your Brand

Website: The Growth Guys LinkedIn: Paul Fernandez

Valuable Resources:⁠⁠

Brand Tuned Newsletter⁠⁠⁠⁠

Brand Tuned Training Courses⁠

In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand.

Emmanuel has 17 years of background in marketing and market research experience, such as at IP source. He is also the author of Brand Hacks, and Assemblage - The Art and Science of Brand Transformation, which releases this coming January 2023.

Among other things, we discuss:

• that brands can no longer just sell products. They must aim to be transformative for people and the world they live in.
• That brands are no longer in control of the narrative, so they must harness the power of the community and make a greater and more sustainable one.
• the importance of noticing what existing brands are offering the market. Then consider creating something new and unique to offer in the category.
• creating your market positioning.
• The trick is really to understand your audience and get a deep understanding of the market.
• three Dimensions of Brand Transformation
• What is Programmed Obsolescence?
• How to Create a Transformative Brand
• Understanding Trends in the Society

www.emmanuelprobst.com
Twitter: @Emmanuelprobst
Linkedin Emmanuel Probst

Resources mentioned on the podcast
Brand Hacks
Assemblage - The Art and Science of Brand Transformation
marketingweek.com
adage.com
adweek.com
mediapost.com
Challenger Project - Eat Big Fish
Financial Insights at Ipsos.com

Valuable Resources:
Brand Tuned Newsletter
Brand Tuned Training Courses