WTF is Messaging (And Why It's Your Secret Weapon)
The spotlight strategy that turns strangers into superfans

🔥 The most expensive messaging mistake I see entrepreneurs make? They think messaging is just their Instagram captions or website copy. But that's like thinking branding is just your logo.

What You'll Learn:

• What messaging ACTUALLY is (hint: it's not what you think)
• Why messaging vs. niching confusion is costing you clients
• The 3-pillar framework for multi-passionate entrepreneurs
• My mountain analogy that makes everything click
• The accordion strategy for testing what resonates
• How to manage your "spotlight" strategically

Key Takeaway:

Messaging isn't about choosing one thing and abandoning everything else. It's about being strategic with your spotlight in a world full of noise.

🔥 Ready to stop scattered spotlights and start attracting dream clients?

Brand + Messaging VIP Day - Nail your messaging and become magnetic to your ideal clients.

Investment: $1,111 AUD | Only 2 VIP spots available next month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 5 - TBA

Love the show? Leave a review and share with a fellow entrepreneur ready to stop playing messaging roulette.

Ready to rise?

How to rewire your mental operating system for unstoppable success

🔥 That voice in your head saying you're not enough? It's not random self-doubt. It's your self-image doing exactly what it's programmed to do: keep you "safe" from stepping outside your current identity.

What You'll Learn:

• Why your self-image acts like a thermostat controlling your success ceiling
• The two competing systems in your brain (and how to choose which runs the show)
• My vulnerable Bali story
• The 5-step Identity Expansion Framework you can use immediately
• Why failure mechanisms are actually divine redirections asking for change

Key Takeaway:

You will always act like the person you conceive yourself to be. Change your self-image, change your results.

🔥 Ready to upgrade your internal operating system?

Brand + Messaging VIP Day - Align your external brand with your expanded internal identity.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or directly at VIP Day

Connect: 📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 4 - "WTF is Messaging (And Why It's Your Secret Weapon)"

Love the show? Leave a review and share with a fellow entrepreneur ready to stop sabotaging their success.

Ready to rise?

Business Is Personal (Whether You Like It Or Not)

Why treating business like it's separate from who you are kills growth

🔥 The uncomfortable truth nobody wants to talk about: Your nervous system determines your business capacity more than any strategy ever will.

Most business advice treats you like a machine that needs optimisation. Input strategy, output results. Follow this blueprint, get that outcome. Scale faster, hustle harder, optimise everything.

But here's what they're missing: You're not a machine. You're a human with a nervous system, values, life circumstances, and a unique way of moving through the world.

And when you try to force yourself into a business model that doesn't honour who you actually are, two things happen: Either the business fails, or you do.

What You'll Discover:

• Why your nervous system is your secret business weapon (and how to work WITH it, not against it)
• The real reason successful businesses feel empty - and what to do about it
• My complete entrepreneurial journey: from BAS agent to candle maker to copywriter to this
• How to identify the difference between growth challenges and drain challenges
• Why your capacity determines your ceiling (and how to expand it authentically)
• The 4 nervous system states that sabotage your success
• How to design your business for your worst days, not your best days

My Story Includes:

• Why I crashed and burned multiple times (and what I learned each time)
• The candle business that taught me about authentic differentiation
• How becoming a primary parent changed my entire business model
• The energy mismatch that forced me to shut down a profitable copywriting business
• Why I've seen EVERYTHING work for someone, somewhere

Key Takeaway:

There is no universal right way to build a business. There's only the right way for you, right now, in this season of your life. Your business should enhance your life, not consume it.

🔥 READY TO BUILD A BUSINESS THAT HONOURS YOUR ENERGY?

Tired of fighting against your nervous system and ready to work WITH it?

My Brand + Messaging VIP Day isn't just about discovering your magnetic voice - it's about creating messaging and positioning that aligns with your actual capacity and energy. We'll uncover what lights you up AND what drains you, then build a brand that works with your nervous system, not against it.

What you'll walk away with:
✨ Your Brand Soul Word and core essence that feels authentically YOU
✨ Messaging that attracts dream clients without burning you out
✨ A business model assessment that honours your current season of life
✨ Capacity-aligned strategy that supports sustainable growth ✨ Your signature perspective and frameworks that set you apart

Investment: $1,111 AUD

Ready to stop fighting yourself and start building something that actually fits your life?
DM me on Instagram @thebonniewicks with any questions
Or book your VIP day now - we only accept 4 spots a month

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Coming Next Week:

Episode 3: "The Identity Expansion That Changes Everything" - How to grow your business by growing yourself, without losing yourself in the process

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop fighting their nervous system and start working with it.

Your business should enhance your life, not consume it. Ready to rise? Let's light it up.

Why personal branding has never been more important (and what most people get wrong about it)

🔥 In an age where AI can generate "perfect" copy in seconds, your authentic voice has become your ultimate competitive advantage.

We're living through the biggest shift in content creation since the printing press. While everyone's debating whether AI is good or bad, I'm watching something fascinating happen: personal branding has exploded. Google searches are up 300% since 2020, and 92% of people now trust individual creators more than traditional brands.

What You'll Discover:

• Why AI is making personal branding MORE important, not less
• The 3 misconceptions keeping brilliant entrepreneurs small
• Why "branding is for big businesses" is the mindset that keeps small businesses small
• How to build brand coherence across every touchpoint (not just complete a workbook)
• Why traditional funnels are dead and what's replaced them
• The Personal Brand Funnel Blueprint - my proprietary 4-element system for building magnetic authority

The 4 Elements That Build Upon Each Other:

Brand Essence - Your gravitational centre (the unchanging truth at your core)
Brand Expression - How your essence comes to life in communication
Brand Edge - What makes you impossible to ignore
Brand Ecosystem - How it all works together as your funnel

Key Takeaway:

Your brand isn't something you build around your business. Your brand IS your business. When someone resonates with your authentic voice, your unique perspective, your way of seeing and solving problems, the actual mechanics of selling become almost irrelevant.

🔥 READY TO DISCOVER YOUR MAGNETIC BRAND?

Want to uncover your Brand Essence, nail your Expression, sharpen your Edge, and build your Ecosystem in just 4 hours?

My Brand + Messaging VIP Day is where phoenixes rise from the ashes of "shoulds" and borrowed strategies. In one intensive session, we'll excavate your authentic voice and turn it into magnetic messaging that makes premium clients obsessed with your work.

What you'll walk away with:
✨ Your Brand Soul Word and core essence
✨ Authentic positioning that makes you THE obvious choice
✨ Voice and tone guidelines that sound unmistakably like YOU
✨ Your signature perspective and proprietary frameworks

Investment: $1,111 AUD

Ready to burn what's false and rise into your magnetic authority?
Book your VIP DAY here - Only 4 spots per month
DM me on Instagram @thebonniewicks for any questions x

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Connect With Bonnie:

📧 Subscribe to the substack:https://brandbusinessbecoming.substack.com/about
📱 Instagram: @thebonniewicks
🌐 Website: https://thebonniewicks.com/home

Mentioned in This Episode:

• The Personal Brand Funnel Blueprint
• Why coherence beats completion in branding
• Examples from my candle business days

Coming Next Week:

Episode 2: "Business Is Personal (Whether You Like It Or Not)" - Why treating business like it's separate from who you are kills growth

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop hiding and start rising.

Ready to burn what's false and rise in your truth? Let's light it up.

Brand. Business. Becoming. - Episode 0: Trailer

What if your business could be wildly profitable AND deeply true?

🔥 Welcome to the show that's about to change how you think about building a business.

If you've ever felt successful on paper but empty in your soul... if you've ever wanted to burn down your business and start over... if you're tired of following someone else's blueprint and ready to build from your own authentic fire - this is your new home.

What You'll Discover:

• Why the most successful entrepreneurs aren't following blueprints - they're building from their authentic fire
• The real reason surface-level strategies fail (and what to focus on instead)
• How to build a business that honours your nervous system AND amplifies your voice
• Why your authentic voice is your ultimate competitive advantage in an AI-saturated world

This Show Is For You If:

✨ You're a coach, consultant, or creator tired of copying other people's strategies
✨ You're multi-passionate and refuse to be put in a box
✨ You want premium prices but struggle with feeling worthy
✨ You're done performing "expert" and ready to embody who you actually are
✨ You believe business can create positive impact, not just profit

The Three Pillars We Explore:

BRAND - Your magnetic essence (not your logo)
BUSINESS - Strategy that works WITH your energy
BECOMING - Growing yourself to match your business ambitions

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach
Show Theme: Strategy meets soul, empires built with authenticity intact

Connect With Bonnie:

📧 Subscribe to my substack: https://brandbusinessbecoming.substack.com/
📱 Instagram: @thebonniewicks
🌐 Website: https://thebonniewicks.com/home

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop apologising for their fire and start using it to light up everything they touch.

Your people are waiting for someone with YOUR specific magic. Let's make sure they can find you.