WTF is Messaging (And Why It's Your Secret Weapon)
The spotlight strategy that turns strangers into superfans

🔥 The most expensive messaging mistake I see entrepreneurs make? They think messaging is just their Instagram captions or website copy. But that's like thinking branding is just your logo.

What You'll Learn:

• What messaging ACTUALLY is (hint: it's not what you think)
• Why messaging vs. niching confusion is costing you clients
• The 3-pillar framework for multi-passionate entrepreneurs
• My mountain analogy that makes everything click
• The accordion strategy for testing what resonates
• How to manage your "spotlight" strategically

Key Takeaway:

Messaging isn't about choosing one thing and abandoning everything else. It's about being strategic with your spotlight in a world full of noise.

🔥 Ready to stop scattered spotlights and start attracting dream clients?

Brand + Messaging VIP Day - Nail your messaging and become magnetic to your ideal clients.

Investment: $1,111 AUD | Only 2 VIP spots available next month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 5 - TBA

Love the show? Leave a review and share with a fellow entrepreneur ready to stop playing messaging roulette.

Ready to rise?

How to rewire your mental operating system for unstoppable success

🔥 That voice in your head saying you're not enough? It's not random self-doubt. It's your self-image doing exactly what it's programmed to do: keep you "safe" from stepping outside your current identity.

What You'll Learn:

• Why your self-image acts like a thermostat controlling your success ceiling
• The two competing systems in your brain (and how to choose which runs the show)
• My vulnerable Bali story
• The 5-step Identity Expansion Framework you can use immediately
• Why failure mechanisms are actually divine redirections asking for change

Key Takeaway:

You will always act like the person you conceive yourself to be. Change your self-image, change your results.

🔥 Ready to upgrade your internal operating system?

Brand + Messaging VIP Day - Align your external brand with your expanded internal identity.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or directly at VIP Day

Connect: 📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 4 - "WTF is Messaging (And Why It's Your Secret Weapon)"

Love the show? Leave a review and share with a fellow entrepreneur ready to stop sabotaging their success.

Ready to rise?

Business Is Personal (Whether You Like It Or Not)

Why treating business like it's separate from who you are kills growth

🔥 The uncomfortable truth nobody wants to talk about: Your nervous system determines your business capacity more than any strategy ever will.

Most business advice treats you like a machine that needs optimisation. Input strategy, output results. Follow this blueprint, get that outcome. Scale faster, hustle harder, optimise everything.

But here's what they're missing: You're not a machine. You're a human with a nervous system, values, life circumstances, and a unique way of moving through the world.

And when you try to force yourself into a business model that doesn't honour who you actually are, two things happen: Either the business fails, or you do.

What You'll Discover:

• Why your nervous system is your secret business weapon (and how to work WITH it, not against it)
• The real reason successful businesses feel empty - and what to do about it
• My complete entrepreneurial journey: from BAS agent to candle maker to copywriter to this
• How to identify the difference between growth challenges and drain challenges
• Why your capacity determines your ceiling (and how to expand it authentically)
• The 4 nervous system states that sabotage your success
• How to design your business for your worst days, not your best days

My Story Includes:

• Why I crashed and burned multiple times (and what I learned each time)
• The candle business that taught me about authentic differentiation
• How becoming a primary parent changed my entire business model
• The energy mismatch that forced me to shut down a profitable copywriting business
• Why I've seen EVERYTHING work for someone, somewhere

Key Takeaway:

There is no universal right way to build a business. There's only the right way for you, right now, in this season of your life. Your business should enhance your life, not consume it.

🔥 READY TO BUILD A BUSINESS THAT HONOURS YOUR ENERGY?

Tired of fighting against your nervous system and ready to work WITH it?

My Brand + Messaging VIP Day isn't just about discovering your magnetic voice - it's about creating messaging and positioning that aligns with your actual capacity and energy. We'll uncover what lights you up AND what drains you, then build a brand that works with your nervous system, not against it.

What you'll walk away with:
✨ Your Brand Soul Word and core essence that feels authentically YOU
✨ Messaging that attracts dream clients without burning you out
✨ A business model assessment that honours your current season of life
✨ Capacity-aligned strategy that supports sustainable growth ✨ Your signature perspective and frameworks that set you apart

Investment: $1,111 AUD

Ready to stop fighting yourself and start building something that actually fits your life?
DM me on Instagram @thebonniewicks with any questions
Or book your VIP day now - we only accept 4 spots a month

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Coming Next Week:

Episode 3: "The Identity Expansion That Changes Everything" - How to grow your business by growing yourself, without losing yourself in the process

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop fighting their nervous system and start working with it.

Your business should enhance your life, not consume it. Ready to rise? Let's light it up.