In this episode, host Joshua McNary has a convo with Cait Fitzpatrick, co-owner and lead strategist at BWB—a female-founded branding agency in New York. Cait shares her journey from working with Fortune 100 companies to helping entrepreneurs and small businesses craft authentic brands that truly reflect their values.

Cait delves into the evolving role of technology in branding, from practical productivity tools to the challenges and opportunities presented by AI. They explore how to approach tech strategically—making it work for your business rather than letting it run the show—and discuss the importance of aligning technology choices with your core values. Plus, Cait opens up about balancing productivity and rest in the fast-paced world of entrepreneurship and how business owners can recharge while still leveraging the latest tech.

If you’re looking for actionable insights on using technology with intention, staying true to your mission, and thriving as a business leader in 2025 and beyond, you won’t want to miss this conversation!

I'm joined by Connor Borrego, founder of Playhaus—a Kansas City-based startup on a mission to revolutionize data ownership for businesses in a post-cookie world. With a background as an AI product expert at Google and a decade of experience in advertising technology, Connor dives deep into how privacy, browser changes, and the evolving ad tech landscape are creating a need for innovative solutions.

We explore Playhouse’s unique approach to empowering businesses with blockchain-based, first-party data strategies—making data ownership accessible, actionable, and future-proof. Connor also pulls back the curtain on his tech stack, sharing how he leverages tools like WordPress, Django, Python, and AI-driven platforms like Cursor, Claude, and ChatGPT to stay nimble and productive. Plus, he dishes on practical tips for founders, the importance of action over analysis paralysis, and how integrating the latest technology can help supercharge any organization.

Tune in for a conversation packed with insights on AI, data privacy, building tech from the ground up, and actionable advice for founders ready to embrace their inner BizTech superhero—no cape required!

We sit down with Brigitte Gemme, founder of Low Impact Lab and the creative force behind Vegan Family Kitchen. From Vancouver, Brigitte shares her refreshing take on blending technology with real-life kitchen creativity, walking us through her evolution from academic project manager to online educator and content creator. Hear how she’s leveraged an evolving tech stack—including WordPress, MemberPress, Obsidian, Descript, and even trusty “Chuck,” her nickname for ChatGPT—to build a thriving online business centered around healthy vegan cooking and nutrition. Brigitte opens up about the challenges of filming authentic kitchen content, her “good enough” production philosophy, and the importance of staying nimble with technology as her business grows. Whether you’re a solopreneur, digital content creator, or someone navigating the ever-changing tech landscape, this episode is packed with practical insights and inspiration to help you embrace your own biz tech superpowers!