Aligning With Business Values: Branding, Boundaries, & Tech Tools With Cait Fitzpatrick
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Aligning With Business Values: Branding, Boundaries, & Tech Tools With Cait Fitzpatrick
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About this listen
In this episode, host Joshua McNary has a convo with Cait Fitzpatrick, co-owner and lead strategist at BWB—a female-founded branding agency in New York. Cait shares her journey from working with Fortune 100 companies to helping entrepreneurs and small businesses craft authentic brands that truly reflect their values.
Cait delves into the evolving role of technology in branding, from practical productivity tools to the challenges and opportunities presented by AI. They explore how to approach tech strategically—making it work for your business rather than letting it run the show—and discuss the importance of aligning technology choices with your core values. Plus, Cait opens up about balancing productivity and rest in the fast-paced world of entrepreneurship and how business owners can recharge while still leveraging the latest tech.
If you’re looking for actionable insights on using technology with intention, staying true to your mission, and thriving as a business leader in 2025 and beyond, you won’t want to miss this conversation!