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Building an Authentic Brand: Brigitte Gemme on Tech, Cooking, & Content Creation

Building an Authentic Brand: Brigitte Gemme on Tech, Cooking, & Content Creation

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We sit down with Brigitte Gemme, founder of Low Impact Lab and the creative force behind Vegan Family Kitchen. From Vancouver, Brigitte shares her refreshing take on blending technology with real-life kitchen creativity, walking us through her evolution from academic project manager to online educator and content creator. Hear how she’s leveraged an evolving tech stack—including WordPress, MemberPress, Obsidian, Descript, and even trusty “Chuck,” her nickname for ChatGPT—to build a thriving online business centered around healthy vegan cooking and nutrition. Brigitte opens up about the challenges of filming authentic kitchen content, her “good enough” production philosophy, and the importance of staying nimble with technology as her business grows. Whether you’re a solopreneur, digital content creator, or someone navigating the ever-changing tech landscape, this episode is packed with practical insights and inspiration to help you embrace your own biz tech superpowers!

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