If you’re posting, “being consistent,” following the playbooks and still not getting sales… this isn’t a hustle problem. It’s a mechanics problem. In this episode of Big Brand Energy, we break down the real reason marketing trends convert for some brands and flop for others, even when the execution looks identical.

This is for the founder who’s done the courses, tried the strategies, refined the content and secretly wonders, “What’s the point if none of this turns into clients?” We’re going under the hood: alignment, culture-fit, integrity, and the difference between doing the strategy vs embodying the strategy.

🎯 KEY TOPICS COVERED:

• Why marketing strategies work for some brands and not others

• Strategy execution vs strategic integrity

• Brand alignment, culture fit, and timing

• Founder-led content: why it’s stalling

• Performative marketing vs conversion-driven messaging

• Developing a distinct point of view that converts

⏱️ TIMESTAMPS:

00:00 When marketing effort isn’t turning into sales

02:34 Nike + Kaepernick: what actually made it work

06:12 Alignment + audience ecosystem (the non-negotiable)

09:05 Founder-led content: why it worked, why it’s flat now

13:17 “Performative marketing” vs conversion-driving messaging

16:15 Become the jazz musician: how to stop sounding like everyone

If you’re building a personal brand, scaling a coaching business, or trying to make long-form content actually convert, this episode will recalibrate your entire strategy.

Subscribe for more marketing strategy, founder-led content, messaging, and brand positioning that sells.

👇🏼My book

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio

🌐On Track Studio

📩 hello@ontrackstudio.com.au

This episode breaks down why The Content Exit was written, and why the “post every day” advice is quietly destroying coaching businesses.

After years inside the marketing industry, watching smart, capable founders burn out chasing visibility instead of sales, this book became a line in the sand. In this episode, I share the real story behind The Content Exit, the moment the content narrative stopped making sense, and the strategy that actually converts clients without burnout.

The Content Exit is written for coaches, consultants, and service-based founders who want a smarter, calmer way to build demand. If you’re done with chasing algorithms and ready for a content strategy that works with your business, not against it, subscribe for more Big Brand Energy episodes and watch the next video to go deeper into the framework.

🎯 KEY TOPICS COVERED:

• Why The Content Exit opens with a declaration of war

• How the “post every day” model became industry dogma

• The difference between visibility metrics and revenue metrics

• Why short-form platforms are designed for consumption, not conversion

• The psychological cost of constant content creation

• The 7-hour trust principle behind buying decisions

• Why speaking to symptoms converts better than teaching methods
  

⏱️ TIMESTAMPS:

00:00 Why The Content Exit starts with a declaration of war04:33 The marketing tactic that exposed the lie08:50 Why more content doesn’t equal more clients12:45 The moment long-form changed everything18:00 Why premium offers don’t sell on reels26:30 The psychology of trust, time, and buying

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

I made the decision to shut down my Podcast studio. Not because it wasn’t working, but because I could see where the industry is heading next. In this episode, I’m sharing the real reasons behind the closure, what I’m seeing in content and marketing right now, and what will actually matter in 2026 and beyond.

If you’re a business owner, coach, or creator investing in content, this episode might save you thousands of dollars, and years of wasted effort.

🎯 KEY TOPICS COVERED:

• Why I closed my studio

• Podcast studios vs results

• Depth-based marketing explained

• Content that converts

• The illusion of authority

• Sales vs aesthetics

• Long-form content strategy

• Industry shifts for 2026

⏱️ TIMESTAMPS:

00:00 Why I’m closing the studio

02:40 Purpose-led vs performative content

06:10 When podcasting became a shortcut

10:55 Why quality is no longer enough

15:20 The real metric: sales, not views

19:30 What actually works in 2026

Podcasting, personal branding, and content marketing are changing fast, and looking good is no longer your edge. If you want content that builds authority and drives sales, this episode breaks down what truly matters now.

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

Are you posting constantly but still not seeing leads or sales? In this episode, Sophie exposes the most damaging advice business owners are being fed today, and the surprising reason your “consistent content” may not be working at all. If you’re stuck in the posting cycle, feeling productive but not profitable, this is your wake-up call.

Sophie breaks down the three biggest content mistakes she sees in strategy calls, why long-form content is now a non-negotiable, and what it really takes to create content that converts.

🎯 KEY TOPICS COVERED:

• The harmful myth of “just be consistent” and why it keeps business owners stuck

• The posting cycle trap: creating content for productivity instead of conversions

• The necessity of long-form content and the 7-hour trust-building strategy

• Why educational “how-to” content is underperforming in 2026

• The missing conversion pathway: no links, no CTAs, no way for clients to take action

• How low production quality quietly repels clients—even when the message is strong

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

Feeling stuck with your content? Wondering why your posts aren’t landing, even when you’re doing “all the right things”? In this week's episode, Online Business Manager Amy Paulinich breaks down the mindset, structure, and simplicity behind content that actually converts, not just performs.

Together, we unpack the difference between “posting for the algorithm” and creating from flow, clarity, and genuine connection. Amy shares her personal journey, the pivotal mindset shifts she teaches her clients, and how business owners can finally feel grounded, strategic, and creative again.

🎯 KEY TOPICS COVERED:

• Amy’s transition into online business management

• Overcomplicating content vs. simplifying strategy

• Identifying the real problem you solve

• Creating content from flow, not pressure

• Long-form content as a conversion tool

• Clarifying your ideal client

• Brand personality vs. personal exposure

• Algorithm-driven content vs. intention-driven content

• Meaningful content over “checklist posting”

• The Content Exit method and its impact

If you’re ready to build content that feels good to create and truly resonates with your audience, this episode is your roadmap. We dive deep into brand personality, content flow, long-form connection, and the marketing foundations every business owner needs to grow sustainably.

⏱️ TIMESTAMPS:

00:00 – Amy’s Introduction

02:12 – Early Business Struggles & Seeking Support

08:08 – Why Content Feels Hard for Most Business Owners

09:59 – The Core Question: What Problem Do You Solve?

14:04 – Creating Content From Flow, Not Pressure

18:29 – The Content Exit Method Explained

27:19 – Posting With Intention, Not Just Consistency

34:15 – Brand Personality, Long-Form Content & True Connection

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Where to find Amy:

IG: @amypaulinich_onlinebusmanager)

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

Business owners aren’t burning out because they lack ideas, they’re burning out because they’re following broken strategies. The endless chase for hooks, trends, and algorithm tricks is killing authenticity and turning marketing into a full-time job with zero return.

In this episode, I break down why “doing more” isn’t the answer, how the short-form content hamster wheel is sabotaging your visibility, and the proven system I use to build a sustainable content strategy that attracts clients, builds trust, and saves hours every week.

You’ll learn how to shift from creating for the algorithm to creating for impact- so your content finally feels aligned, powerful, and profitable.

🎯 KEY TOPICS COVERED:

• Overcoming burnout in content creation

• Authentic marketing in 2025

• Creating content that converts, not just performs

• Turning long-form content into short-form gold

• Simplifying your workflow for consistency

• Building trust and authority online

• Navigating algorithm changes

• Avoiding the “hook trap”

• Content batching and repurposing strategies

• Sustainable social media systems

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content strategies, you're falling into the formula following trap that's making you invisible online.

In this episode, I break down why the content creation hamster wheel is destroying your authenticity, how AI and algorithm-coded formulas are stripping the humanness from your brand, and the exact system I use to create content that actually connects with your audience and drives sales.

🎯 KEY TOPICS COVERED:

• Why business owners (not employees) are AI's biggest victims
• The formula following trap and how to escape it
• How to spot AI-generated content (and why your audience can too)
• The content creation overwhelm epidemic
• My personal experience falling into the shortcut trap
• The algorithm's hidden influence on your creative process
• Why consuming content kills your creativity
• The topic development process that preserves your authentic voice
• Recording without scripts: the secret to standing out
• How to balance visibility with authenticity

• 
  

⏱️ TIMESTAMPS:

00:00 - Introduction: Business Owners vs AI

00:36 - The Social Media Connection Crisis

01:04 - Spotting AI-Generated Content Red Flags

01:41 - Why You Feel Behind on Content

04:02 - My Personal Formula Following Mistake

06:56 - How Formulas Dilute Your Message

08:08 - The Topic Development Phase Strategy

09:12 - Why You Should Walk Away From Content Consumption

10:10 - Recording Without Scripts: The Authentic Approach

11:22 - Virality vs Business Growth Reality

12:02 - Standing Out in a Saturated Market

14:12 - The Formula Following Trap (Book Excerpt)

16:06 - How to Show Up Authentically Online

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

What if creating more content is actually the reason your business isn’t growing? In this episode, I unpack why the obsession with short-form content keeps entrepreneurs stuck in a burnout loop; and how to build a strategy that actually converts.

You’ll hear how one coaching client went from confusion to clarity by shifting from chasing views to building a binge-worthy content ecosystem. If you’re tired of the daily posting grind that leads nowhere, this episode breaks down how to build authority, connection, and conversions through intentional, long-form content.

In this episode, we talk about:

• Why short-form content can harm your business growth

• The 7-hour rule that turns strangers into paying clients

• How to prioritise long-form content that actually sells

• The psychology behind social media algorithms (and how they work against you)

• How to stop chasing vanity metrics and start creating profit-driven marketing

  
  

If this episode resonated with you, it’s probably because you’ve felt that pull. The constant pressure to post more, do more, be everywhere. But you don’t have to play the algorithm’s game to grow a profitable, sustainable business. By focusing on long-form content that builds real trust, you’ll create clients, not just clicks.

Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy

If you’re not already, follow me on socials!

IG: @sophie.on.track.studio

TikTok: @sophie.on.track.studio

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: https://ontrackstudio.myflodesk.com/offtherecord

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

hello@ontrackstudio.com.au