If you’re posting, “being consistent,” following the playbooks and still not getting sales… this isn’t a hustle problem. It’s a mechanics problem. In this episode of Big Brand Energy, we break down the real reason marketing trends convert for some brands and flop for others, even when the execution looks identical.

This is for the founder who’s done the courses, tried the strategies, refined the content and secretly wonders, “What’s the point if none of this turns into clients?” We’re going under the hood: alignment, culture-fit, integrity, and the difference between doing the strategy vs embodying the strategy.

🎯 KEY TOPICS COVERED:

• Why marketing strategies work for some brands and not others

• Strategy execution vs strategic integrity

• Brand alignment, culture fit, and timing

• Founder-led content: why it’s stalling

• Performative marketing vs conversion-driven messaging

• Developing a distinct point of view that converts

⏱️ TIMESTAMPS:

00:00 When marketing effort isn’t turning into sales

02:34 Nike + Kaepernick: what actually made it work

06:12 Alignment + audience ecosystem (the non-negotiable)

09:05 Founder-led content: why it worked, why it’s flat now

13:17 “Performative marketing” vs conversion-driving messaging

16:15 Become the jazz musician: how to stop sounding like everyone

If you’re building a personal brand, scaling a coaching business, or trying to make long-form content actually convert, this episode will recalibrate your entire strategy.

Subscribe for more marketing strategy, founder-led content, messaging, and brand positioning that sells.

👇🏼My book

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio

🌐On Track Studio

📩 hello@ontrackstudio.com.au

This episode breaks down why The Content Exit was written, and why the “post every day” advice is quietly destroying coaching businesses.

After years inside the marketing industry, watching smart, capable founders burn out chasing visibility instead of sales, this book became a line in the sand. In this episode, I share the real story behind The Content Exit, the moment the content narrative stopped making sense, and the strategy that actually converts clients without burnout.

The Content Exit is written for coaches, consultants, and service-based founders who want a smarter, calmer way to build demand. If you’re done with chasing algorithms and ready for a content strategy that works with your business, not against it, subscribe for more Big Brand Energy episodes and watch the next video to go deeper into the framework.

🎯 KEY TOPICS COVERED:

• Why The Content Exit opens with a declaration of war

• How the “post every day” model became industry dogma

• The difference between visibility metrics and revenue metrics

• Why short-form platforms are designed for consumption, not conversion

• The psychological cost of constant content creation

• The 7-hour trust principle behind buying decisions

• Why speaking to symptoms converts better than teaching methods
  

⏱️ TIMESTAMPS:

00:00 Why The Content Exit starts with a declaration of war04:33 The marketing tactic that exposed the lie08:50 Why more content doesn’t equal more clients12:45 The moment long-form changed everything18:00 Why premium offers don’t sell on reels26:30 The psychology of trust, time, and buying

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au

I made the decision to shut down my Podcast studio. Not because it wasn’t working, but because I could see where the industry is heading next. In this episode, I’m sharing the real reasons behind the closure, what I’m seeing in content and marketing right now, and what will actually matter in 2026 and beyond.

If you’re a business owner, coach, or creator investing in content, this episode might save you thousands of dollars, and years of wasted effort.

🎯 KEY TOPICS COVERED:

• Why I closed my studio

• Podcast studios vs results

• Depth-based marketing explained

• Content that converts

• The illusion of authority

• Sales vs aesthetics

• Long-form content strategy

• Industry shifts for 2026

⏱️ TIMESTAMPS:

00:00 Why I’m closing the studio

02:40 Purpose-led vs performative content

06:10 When podcasting became a shortcut

10:55 Why quality is no longer enough

15:20 The real metric: sales, not views

19:30 What actually works in 2026

Podcasting, personal branding, and content marketing are changing fast, and looking good is no longer your edge. If you want content that builds authority and drives sales, this episode breaks down what truly matters now.

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au