I made the decision to shut down my Podcast studio. Not because it wasn’t working, but because I could see where the industry is heading next. In this episode, I’m sharing the real reasons behind the closure, what I’m seeing in content and marketing right now, and what will actually matter in 2026 and beyond.

If you’re a business owner, coach, or creator investing in content, this episode might save you thousands of dollars, and years of wasted effort.

🎯 KEY TOPICS COVERED:

• Why I closed my studio

• Podcast studios vs results

• Depth-based marketing explained

• Content that converts

• The illusion of authority

• Sales vs aesthetics

• Long-form content strategy

• Industry shifts for 2026

⏱️ TIMESTAMPS:

00:00 Why I’m closing the studio

02:40 Purpose-led vs performative content

06:10 When podcasting became a shortcut

10:55 Why quality is no longer enough

15:20 The real metric: sales, not views

19:30 What actually works in 2026

Podcasting, personal branding, and content marketing are changing fast, and looking good is no longer your edge. If you want content that builds authority and drives sales, this episode breaks down what truly matters now.

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

hello@ontrackstudio.com.au