Are you posting constantly but still not seeing leads or sales? In this episode, Sophie exposes the most damaging advice business owners are being fed today, and the surprising reason your “consistent content” may not be working at all. If you’re stuck in the posting cycle, feeling productive but not profitable, this is your wake-up call.

Sophie breaks down the three biggest content mistakes she sees in strategy calls, why long-form content is now a non-negotiable, and what it really takes to create content that converts.

🎯 KEY TOPICS COVERED:

• The harmful myth of “just be consistent” and why it keeps business owners stuck

• The posting cycle trap: creating content for productivity instead of conversions

• The necessity of long-form content and the 7-hour trust-building strategy

• Why educational “how-to” content is underperforming in 2026

• The missing conversion pathway: no links, no CTAs, no way for clients to take action

• How low production quality quietly repels clients—even when the message is strong

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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