Feeling stuck with your content? Wondering why your posts aren’t landing, even when you’re doing “all the right things”? In this week's episode, Online Business Manager Amy Paulinich breaks down the mindset, structure, and simplicity behind content that actually converts, not just performs.

Together, we unpack the difference between “posting for the algorithm” and creating from flow, clarity, and genuine connection. Amy shares her personal journey, the pivotal mindset shifts she teaches her clients, and how business owners can finally feel grounded, strategic, and creative again.

🎯 KEY TOPICS COVERED:

• Amy’s transition into online business management

• Overcomplicating content vs. simplifying strategy

• Identifying the real problem you solve

• Creating content from flow, not pressure

• Long-form content as a conversion tool

• Clarifying your ideal client

• Brand personality vs. personal exposure

• Algorithm-driven content vs. intention-driven content

• Meaningful content over “checklist posting”

• The Content Exit method and its impact

If you’re ready to build content that feels good to create and truly resonates with your audience, this episode is your roadmap. We dive deep into brand personality, content flow, long-form connection, and the marketing foundations every business owner needs to grow sustainably.

⏱️ TIMESTAMPS:

00:00 – Amy’s Introduction

02:12 – Early Business Struggles & Seeking Support

08:08 – Why Content Feels Hard for Most Business Owners

09:59 – The Core Question: What Problem Do You Solve?

14:04 – Creating Content From Flow, Not Pressure

18:29 – The Content Exit Method Explained

27:19 – Posting With Intention, Not Just Consistency

34:15 – Brand Personality, Long-Form Content & True Connection

Mentioned in this episode, (my book) 👇🏼

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

TikTok: ⁠@sophie.on.track.studio ⁠

Where to find Amy:

IG: @amypaulinich_onlinebusmanager)

Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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