In this episode, I’m sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn’t sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely reflect who I am and what I stand for.

Takeaways

• This episode isn’t about AI trends or flashy tech tools.
• It’s a story about burnout and the spiral of over-preparing.
• I had to teach AI how to fit around me — not the other way round.
• Even with tools, I still felt stuck and emotionally drained.
• A lot of AI content felt polished… but lacked authenticity.
• I found myself editing the soul back in, every time.
• I’m deeply protective of my voice and my values — and I know you are too.
• But AI can be a thoughtful extension of you.
• That’s why I created Sarah AI — so it could become the business coach in your pocket.
• Because using your voice with confidence shouldn't mean doing it all alone.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You’re not being replaced by AI—you’re being held back if you’re not using it.

I walked through five of the smartest AI tools I use and recommend, not because they’re trendy, but because they genuinely help lighten the load. From creating slick presentations in minutes to cutting down hours of admin and content editing… these tools are here to help you work smarter, not harder. And as someone who deeply values efficiency, visibility, and freedom—I’m all in.

Key Takeaways:

• AI isn’t coming—it’s already here in your workflow (whether you realise it or not).
• The bigger risk isn’t AI replacing us—it’s ignoring the tools that make our jobs easier.
• The right AI tools help you grow faster, create more ease, and avoid burnout.
• Gamma AI helps you create beautifully branded presentations in minutes.
• Descript makes video and podcast editing ridiculously simple.
• Heidi AI saves you time on clinical notes and documentation.
• Surfer SEO boosts your blog visibility and helps you rank on Google (without being an SEO expert).
• Sarah AI (yes, I made one!) gives you a business strategist in your pocket—personalised, strategic, and tailored to health pros.
• You don’t need to master them all. Start with ONE tool. Watch what shifts.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m sharing the behind-the-scenes story of how AI went from something I resisted... to something I now can’t imagine running my business without.

I talk candidly about the initial fear, confusion, and frustration I felt when AI tools started flooding the online space — and how it hit me hard (including a big drop in my SEO traffic and income).

But I also share how things shifted.
How I stopped seeing AI as a threat… and started using it as a genuine teammate in my business.

You’ll hear about the different tools I tested — from ChatGPT to Claude to Gemini — and what each one is actually good at (because yes, they all have their quirks).

And I’ll introduce you to Sarah AI — the custom assistant I created for other healthcare professionals who want to grow their businesses ethically, without spending all day online or learning tech they’ll never use.

This one’s honest, hopeful, and full of practical takeaways if you’re still figuring out where (or if) AI fits into your world.

Takeaways:

• When AI first exploded, it felt like a threat — especially to how I’d built my business through content.
• I experienced a big drop in SEO traffic and income, and I’ll talk about what that was really like.
• I initially found AI tools frustrating and overwhelming — but I kept going, and it changed everything.
• The real turning point was when I stopped seeing AI as a “shortcut” and started treating it like a team member.
• Different tools do different jobs:
  • ChatGPT is brilliant for planning and internal strategy.
  • Claude writes content that actually sounds like me.
  • Gemini helps me with research and admin-type tasks.
• I created Sarah AI because none of the tools were quite built for us — health professionals with ethical standards and complex lives.
• AI isn’t here to replace us. It’s here to support us — especially when we’re tired, stretched, or just don’t want to stare at a blank screen again.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I opened up about something I’ve been leaning into more and more in my own business: how AI can be a supportive tool — not a replacement — for those of us in health and helping professions.

I shared my thoughts on the ethical concerns that come up (because let’s be honest, they’re valid) — but also how AI, when used well, can help us work smarter without losing the heart and integrity of what we do.

I introduced my own AI tool — Sarah AI — and walked through how it can support you with content creation, business planning, and repurposing, all while keeping your voice and values intact. This isn’t about automating away your expertise — it’s about creating space for deeper work, clarity, and yes… breathing room.

Inside the episode, I talked about:

• Why AI can be a powerful assistant for health freelancers — if used intentionally
• How to keep it ethical and personalised (think: clarity, context, and cues)
• Ways to use AI to overcome creative blocks, get organised, and make marketing easier
• What it looks like to embrace support without outsourcing your soul
• And how I personally use AI to make my business more balanced and joy-filled

This one’s for you if you’ve been curious (or cautious) about AI — and you want to explore how to work with it in a way that feels good and still puts people first.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Beyond the Clinic, Episode 58 🎙️

Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience.

Episode Summary 🌟

In this episode, I am sharing my step-by-step approach for growing an engaged audience from scratch, even if you are still working NHS shifts, juggling family life, or feeling a bit lost on social media. Building an audience is not about fame or becoming an influencer. It is about trust, connection, and showing up as your authentic self, long before you ever try to sell.

You will hear how I started out, from posting late-night tips in my pyjamas to building a thriving community. I am sharing practical strategies, real-life examples, and the mindset shifts that make audience building feel doable, not daunting. By the end of this episode, you will have a clear, actionable plan to start connecting with the right people, one step at a time.

Key Takeaways ✨

Start Before You Are Ready
You do not need a polished offer or a perfect niche to begin. Simply show up, share what you know, and listen to what your audience needs.

Focus on Connection, Not Perfection
Your audience wants to feel seen and understood. Share pain points, micro-education, and behind-the-scenes glimpses to foster real relationships.

Consistency Over Constant Posting
You do not need to post every day, just consistently. Mark it in your diary, keep it manageable, and trust that small actions add up.

Engage Authentically
Meaningful comments on other people’s content and genuine interactions in your niche help you build relationships and attract new followers.

Imperfect Action Builds Momentum
Forget waiting for the perfect plan. Take small, brave steps and adjust as you go. Your audience will grow as you grow.

Thank You for Listening 🙏

Thank you for joining me today. If this episode gave you the nudge you needed, please share it with a friend who is just starting out. Remember, you do not need to have it all figured out before you begin. You simply need to start showing up, one conversation at a time.

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome along to episode 57. This episode is a deeply personal one that I’ve titled The Season That My Business Nearly Broke and What I Did Next. It’s a vulnerable share, and if I’m honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.

Episode Summary 🌟

In today’s episode, I take you through the highs and lows of my journey over the past two years. My business, The Children’s Nutritionist, went from thriving, 150,000 monthly visitors, 500 new email subscribers each month, and incredible social media engagement - to a sudden and dramatic decline.

I share the honest truth about what happened when my website traffic tanked, my engagement flatlined, and I was left wondering if all my hard work had been for nothing. But this isn’t just a story of struggle. It’s about resilience, adaptation, and finding new ways to thrive.

If you’ve ever felt like you’re doing everything right but still seeing your results dry up, this episode is for you.

Key Takeaways ✨

1. You Are Not Your Metrics: Your worth isn’t defined by page views, likes, or open rates. Numbers will rise and fall, but your expertise, passion, and commitment to helping others are what truly matter.
2. Connection Over Content: Building real relationships with your audience is far more valuable than chasing algorithms. Trust and human connection are the real currency in today’s online business world.
3. Business Is a Journey: Success isn’t a one-time decision. It’s a series of small, brave choices made every single day. Growth often comes from the messy, uncertain moments, not just the wins.
4. Stay Curious and Open: The business landscape evolves quickly. Clinging to outdated strategies is like building on quicksand. Stay curious, keep learning, and adapt to the changes.
5. Success Is Inevitable If You Don’t Give Up: Resilience is key. Keep showing up, even when it feels like no one is watching, and believe that your success is just a matter of when, not if.

Let’s Connect 💬

If today’s episode resonated with you, I’d love to hear from you. Tag me on Instagram, reply to one of my emails, or share this episode with someone who needs to hear it.

Until next time, keep believing, keep adapting, and keep building the business and life you truly want. Bye for now! 👋

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Welcome! 🎙️
Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you.

Episode Summary
In this episode, I share my personal journey of overcoming the fear of being seen. You’ll hear about the mindset work that changed everything for me and discover five simple, actionable steps you can take today to start showing up in a way that builds trust and leads to bookings. Whether the thought of posting makes you sweat or you’ve been stuck overthinking every little detail, by the end of this episode, you’ll know how to show up authentically and confidently.

Key Takeaways
🔑 Visibility isn’t about being loud; it’s about being open to being seen and heard.
🔑 Perfectionism is just fear in disguise. You don’t need to be perfect to be powerful, but you do need to be present.
🔑 Small, consistent actions paired with mindset shifts can lead to big results.
🔑 Your ideal clients can’t find you if you’re hiding. Showing up is the key to connection and growth.

Resources & Links
➡️ My five-part visibility roadmap, Show Up and Shine, is packed with simple actions to help you build confidence, credibility, and clients.
➡️ Need support with visibility? DM me on Instagram for personalised tips and encouragement.

Call to Action
Your action step for today: Pick one of the five Show Up and Shineactions we covered and actually do it. Don’t wait for the perfect moment. Start small, start safe, but start today. Visibility is a daily practice, and it’s the key to building a business that truly makes a difference in your life.

Thank you for tuning in! Remember, your people can’t find you if you’re hiding. When you show up, everything changes. Bye for now! 💛

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who’s done it before. In today’s episode, I’m lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it’s not as hard as you think!

So, grab a cuppa, get comfy, and let’s dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I’ll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first.

📋 Episode Summary

In this episode, I’m breaking down the five core steps to turn your quiet idea into a sold-out offer. We’ll talk about:

• The mindset shifts you need to stop sabotaging your success.
• The strategy that works, even if your audience is small or you don’t feel salesy.
• The mistakes I made (and see others make) so you can avoid them.
• Real-life examples, including how my client Dahlia sold out her program and made over £11,000 in just 10 days.

If you’ve ever thought launching was only for the big names or that you’re not ready, this episode will flip that on its head.

✨ Key Takeaways

1. Mindset is everything: Launching isn’t just about strategy. If you don’t believe in your offer, it will show in how you price, promote, and show up.
2. Warm up your audience: A successful launch starts weeks, even months, before you open the cart. Build anticipation and trust by sharing valuable, engaging content.
3. Validate before you create: Don’t waste time building something nobody wants. Test your idea, get feedback, and even pre-sell your offer to confirm interest.
4. Sell through service: Use launch events like webinars or challenges to showcase your expertise and connect with your audience. Selling is about helping, not pushing.
5. Finish strong: Most sales happen in the final 48 hours. Keep the energy high, answer objections, and remind your audience of the deadline with compassion.

📢 Call to Action
Launching doesn’t have to feel overwhelming or out of reach. With the right mindset, strategy, and support, you can create a launch that feels aligned, exciting, and profitable. If you’re ready to take the next step, book a free discovery call with me today. Let’s make your next launch the one that changes everything.

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan