In this powerful conversation, I’m joined by international mindset and business coach Shelley Bosworth to unpack the real work behind building a courageous mindset. We dive into the practical side of mindset growth — what it looks like day-to-day for ambitious clinicians in business, and how confidence isn't the prerequisite for action — it's the result of it.

Shelley shares her leap-from-corporate story, the link between mindset and burnout, why fear of success is more common than you think, and how to stop comparing yourself to others. If you've ever said “I just need more confidence,” this episode will help you reframe that thinking and offer a clear path forward.

🔗 Relevant Links:

• 👉 Take Shelley’s Self-Leadership Quiz: https://www.tryinteract.com/share/quiz/691314066c79630015f11a84
• 📚 The Gap and the Gain book: https://amzn.to/4iRsskx
• 🧠 Learn more about Shelley: shelleybosworthcoaching.com

📌 What We Cover in This Episode:

• Shelley’s pivot from corporate to coaching during the pandemic
• Mindset and strategy (and why you need both)
• Redefining success and what it means to you
• The difference between courage and confidence
• The “Catch it, Challenge it, Change it” method to shift negative self-talk

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever wonder if you’re “doing Instagram right”? Or how much time you really need to spend on socials to actually see results?

In this honest and insight-packed conversation, I sit down with Emma Donnelly — social media marketing manager and founder of Ask Emma Social — to talk about the real story behind content creation, going viral, and what actually works for health professionals trying to grow their businesses online.

This isn’t about becoming an influencer or going viral. It’s about sustainable, strategic visibility that builds trust and converts quietly.

Whether you’re feeling stuck or just want to stop overthinking every post — this one’s for you.

🗣 In this episode, we cover:

• When to hire a social media manager (and how to know you’re ready)
• What actually matters in your Instagram strategy as a health professional
• Why going viral can damage your business (and what to do instead)
• The role of repurposing, storytelling, and consistency
• Why views often doesn't equate to sales, and what to track instead
• How Emma supports busy business owners (& why personalised content still wins)
• The one metric to start paying attention to now and into 2026

🔗 Links & Resources

• 💌 Get Emma’s free 30-day content prompt guide: subscribepage.io/30daysofsocialmediaprompts
  
  
• 📥 Join the waitlist for my 2026 update of Social Media Made Simple: sarahalmondbushell.com/2026-social-media-made-simple-waitlist
  
  
• 🏡 Explore my business growth & marketing advice: sarahalmondbushell.com
  
  
• 📲 Follow Emma on Instagram: @askemmasocial

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This week on Beyond The Clinic, I’m pulling back the curtain on my highest-converting sales campaign to date — a waitlist funnel strategy that brought in 12 paying clients in just 3 days… from an email list of only 22 people.

Inside, I break down exactly how I built this “mini launch” — step-by-step — and share what made it work so well. No webinars. No masterclasses. No complicated tech. Just a few well-crafted website pages, a warm audience, and a wildly irresistible offer.

If you’re tired of exhausting launches that take weeks to plan and deliver, or you just need a quick cash injection (hello Black Friday!), this episode will show you a smarter way to sell.

So grab your notebook and a cuppa — I’m walking you through the full funnel build, including what I offered, how I priced it, and the exact email sequence I used.

This strategy works brilliantly for healthcare professionals, especially if you don’t have a huge audience — but want results.

Listen in and learn how to:
✔ Create a wait list full of eager buyers
✔ Sell an offer before it's even made
✔ Set up 4 simple website pages to do the heavy lifting
✔ Warm up your audience without overwhelming them
✔ Structure pricing, bonuses and emails that drive conversions

💡 Mentioned in the episode:
→ Accelerate Mastermind – Join at 2025 prices, start in 2026
→ Sarah’s Black Friday Offers – 50% off with BF2025COUPON at the checkout - ends Dec 1

👀 Ready to build your own waitlist funnel strategy?
DM me on Instagram @dietitiansinbusiness – I’ll happily give you some pointers.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Episode Summary:
If you left the NHS dreaming of more freedom, only to find yourself working longer hours than ever, this episode is for you. I’m joined by the brilliant Kay Dewar — a master intuitive psychology coach and operations consultant — and we’re talking about the hidden reasons why so many regulated professionals find it so hard to rest (even when the systems are in place).

Together, we unpack how deep-rooted perfectionism, people-pleasing, and NHS conditioning show up in your business — and how to gently unlearn the patterns that keep you stuck in the cycle of overworking. Whether you’re juggling a packed calendar, struggling to say no, or just feeling like there’s never enough time, you’ll walk away from this conversation feeling lighter, more seen, and with practical next steps to create space, ease, and sustainability in your workday again.

Links & Resources:

• 🧘‍♀️ Grab Kay's Ease Reset Audio Series (Free) → kandosupport.com

What We Cover in This Episode:

• The sneaky NHS habits you might be bringing into your business
• Why regulated professionals often resist rest (even when they desperately need it)
• How guilt, perfectionism and “helping mode” lead to burnout
• The power of pausing: how 5 minutes of inner work can reset your day
• Why systems aren’t restrictive — they’re your rhythm
• Practical mindset shifts to create more space (starting today)
• A simple tool to use before saying yes to one more thing
• How to stop letting fear and guilt run the show in your business

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like Black Friday just doesn’t fit with the kind of business you’re trying to run?
Like it’s too salesy, too noisy — or just not aligned with how you want to show up as a health professional?

In this episode, I’m breaking down a values-led, ethically aligned approach to Black Friday that’s helped both me and my clients bring in meaningful revenue without discounting our time or compromising our integrity.

I’ll walk you through the 6 biggest mistakes I see health professionals make during Black Friday — and exactly what to do instead.
Plus, I’ll share what I’m personally doing this year (including a peek into the offers I’ll be running) and how you can adapt the same strategy for your audience — no sleazy selling required.

So pop in your AirPods, grab a cuppa, and let’s map out your most aligned Black Friday yet.

Here’s what we cover inside:

• Why discounting your 1:1 time is a no-no — and what to offer instead
• How to use Black Friday to build a future client pipeline (not just cash injections)
• The #1 strategy I teach my clients to use for Black Friday promos
• Why “just bundling old PDFs” is a conversion killer
• How to promote early without sounding pushy or desperate
• Real-life examples of how health professionals use low-cost offers to lead into high-ticket programs

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you’re either hiding completely or sharing way too much on social media?

This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.

We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.

If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you.

🔗 Links mentioned:

• 💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshop

In this episode, we cover:

• Why personal branding is essential for healthcare professionals today
• The surprising power of micro-stories over big vulnerable posts
• How to find the balance between being relatable and staying professional
• Why repetition is your best branding friend (not your enemy!)
• The somatic link between your body and your brand message
• How to use everyday moments (like dog walks!) to build connection
• Creating a digital persona that’s still you — just the future you
• A powerful voice memo practice to help you clarify your story

💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too.

Whether you’re just starting out or you’ve been lurking in the background for months, this one’s your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be.

Grab a cuppa — it’s story time.

🔗 Links & Resources Mentioned:

👉 Check out my Social Media Made Simple course — designed especially for healthcare professionals who want to grow online without the cringe.

🎯 In This Episode, I Cover:

• Why social media felt so unnatural at the start of my business
• The random health poster I used for my very first post (spoiler: not strategic!)
• What happened when I finally went live... and froze in front of 93 people 😳
• The 4 mindset shifts that helped me get comfortable on camera
• Why perfection is the enemy of connection — especially in our field
• A practical action step to help you start showing up with confidence this week

💡 If you’ve ever said things like...

• “I feel too shy to post about myself online.”
• “What if someone from my NHS job sees it?”
• “I hate the sound of my own voice!”

… then this episode is 100% for you.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

You’ve got the qualifications. The experience. The knowledge.
So why does it feel so hard to be visible in your business?

In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses.

We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be calling the shots. You’ll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them.

🎁 Grab Carah’s free Confidence Reset Guide — a 3-step process to help you embody a more empowered version of yourself:
👉 Download here

🎙 In this episode, we explore:

• Why confidence issues go deeper than mindset alone
• The real reason visibility feels unsafe (even when you “know your stuff”)
• How to work with your nervous system instead of pushing through
• People-pleasing, perfectionism, procrastination: what they really mean
• Carah’s go-to tools for regulating your energy before showing up
• Micro-actions you can take now to step into more confident visibility
• The truth about trauma-informed success for healthcare professionals

🔗 Connect with Carah:
👉 Instagram

👉 TikTok

👉 LinkedIn

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery