If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong.

In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business.

I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity.

And if you’ve ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it’s not. I’ll explain what actually goes into training ChatGPT properly, why prompts alone aren’t enough, and how you can build something that works for your business, even if you don’t have loads of content yet.

What you’ll learn in this episode:

• Why generic ChatGPT outputs feel bland, robotic, and not like you
• The hidden risks of using AI as a regulated healthcare professional
• The difference between using ChatGPT and training ChatGPT
• What an AI marketing assistant really is (and what it isn’t)
• How to teach AI your tone of voice, values, and professional boundaries
• Why this approach saves time and improves results
• How I use my own AI assistant daily across my business
• Details of my hands-on workshop where we build your AI marketing assistant together

Ready to build your own AI marketing assistant?

I’m running a half-day, hands-on workshop where I’ll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards.

You can join the waitlist here 👉
https://www.sarahalmondbushell.com/ai-marketing-assistant-waitlist

If you’ve been curious about AI but unsure how to use it safely, ethically, and in a way that actually sounds like you — this episode is your start

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs.

You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses.

I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets.

You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discovery

Takeaways

• The episode provides an honest look at my business coaching experience.
• Accelerate was created to fill a gap in business education for dietitians.
• Personalized support is a key feature of Accelerate.
• Mindset coaching is integrated into the business coaching program.
• Accelerate is not just a course; it's a comprehensive support system.
• Flexible pricing options are available to accommodate different budgets.
• Community support is a significant aspect of the coaching experience.
• Sarah AI is a valuable tame saving tool for clients in the program.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential.

In this episode, I’m walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets).

Whether you’re aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good.

🎯 You’ll learn:

• How to figure out what to pay yourself (and when)
• The best way to structure your expenses as your business grows
• What percentages to allocate for team, marketing, CPD and operations
• The difference between thriving and just surviving financially
• Why most health professionals underinvest in the wrong areas
• How to create a sales plan to hit your income goals in 2026

📌 Helpful Links:

• 💻 Apply for the Mastermind
• 📲 Message Sarah on WhatsApp: +44 7874 485069
• 🎧 Create Your 2026 Business Plan with Me (Podcast Episode)

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 3 of Your Best Year Yet!

In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.

This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this episode you'll have identified hidden things that may be holding your business growth back.

Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.

Part 2 (Episode 88) is getting strategic. We defined your annual money goal and mapped out the steps you need to take in order to achieve it.

If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 2 of Your Best Year Yet!

In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.

In this episode we are getting strategic. We are defining your money goal and mapping out the steps you need to take in order to achieve it. By the end of this episode you'll have a fleshed out strategic plan.

Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.

Part 3 (episode 89 - aires on Friday 23rd January) and is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow.

If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 1 of Your Best Year Yet!

In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.

Part 1 is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.

You'll hear my reflective questions to evaluate your offers, your audience, and the sales mechanisms you chose last year, ultimately leading to a clear dashboard of your businesses performance and highlighting your strategy for growth.

Part 2 is coming on Wednesday 21st January (Episode 88)

Part 3 on Friday 23rd January (Episode 89).

If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If your 2026 goals include getting more clients, making more money or finally leaving the NHS behind, this episode is a must-listen. In part two of our 2026 planning series, I’m diving deep into the mindset shifts that changed everything in my business - and will help you stop hiding, start showing up, and attract consistent private clients without fear or overthinking.

We’re talking self-doubt, fear of judgment, visibility blocks and what it really takes to break free from them (especially when you’re a highly qualified health professional who’s been trained to stay small).

You'll walk away with three powerful mindset shifts, actionable habits to build your confidence online, and permission to show up imperfectly, consistently, and successfully.

🎯 Whether you’re just starting or building your business, this episode will help you step into the business owner version of you that hits those 2026 goals.

🎧 Listen now to learn:

• Why fear of being visible is so common in health professionals - and how to overcome it
• The "Dare and Do" mindset that helps you act even when you’re scared
• Why your identity matters more than your outcome
• The truth about building confidence in your business (hint: small steps win)
• How to flex your visibility muscle and attract more of the right clients

🔗 Useful Links:

• 💡 Learn about Accelerate (Silver or Gold tiers) my business coaching Programme
• WhatsApp me to see if we are a good fit: ‪+44 7874 485069‬
• 📺 Watch this episode on YouTube

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s start the year with intention.

In this episode, I’m guiding you through a business planning session - the same process I use with my mastermind clients — to help you map out what you want to earn, what you’ll sell, and how you’ll structure your time to make it happen in 2026.

Together, we’ll build your revenue targets, align them with your offers, and walk through a practical approach to planning how you'll book more clients and marketing efforts. No woowoo or vision boards, just a realistic, energising plan you can actually follow.

Whether you’re aiming to reduce your NHS hours, go all in on your business or finally make more money in a structured predictable way — this episode gives you the method to do just that.

🔗 Links Mentioned:

🌟 Learn more about my business coaching offers including my lowest priced Silver tier: www.sarahalmondbushell.com/mastermind

📱 WhatsApp me if you have questions: Click to message or +44 7874 485069

📌 What You’ll Learn in This Episode:

• How to set a 12-month financial sales goal
• How to break this into monthly sales targets and actions
• Choosing which offers to sell — and sense check them for price profitability
• Two different sales systems: live launching and evergreen selling
• Planning your sales events in your calendar
• Two game changing questions to ask yourself that help you consistently attract leads and bring in new clients

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery