Ever feel like you’re either hiding completely or sharing way too much on social media?

This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.

We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.

If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you.

🔗 Links mentioned:

• 💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshop

In this episode, we cover:

• Why personal branding is essential for healthcare professionals today
• The surprising power of micro-stories over big vulnerable posts
• How to find the balance between being relatable and staying professional
• Why repetition is your best branding friend (not your enemy!)
• The somatic link between your body and your brand message
• How to use everyday moments (like dog walks!) to build connection
• Creating a digital persona that’s still you — just the future you
• A powerful voice memo practice to help you clarify your story

💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too.

Whether you’re just starting out or you’ve been lurking in the background for months, this one’s your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be.

Grab a cuppa — it’s story time.

🔗 Links & Resources Mentioned:

👉 Check out my Social Media Made Simple course — designed especially for healthcare professionals who want to grow online without the cringe.

🎯 In This Episode, I Cover:

• Why social media felt so unnatural at the start of my business
• The random health poster I used for my very first post (spoiler: not strategic!)
• What happened when I finally went live... and froze in front of 93 people 😳
• The 4 mindset shifts that helped me get comfortable on camera
• Why perfection is the enemy of connection — especially in our field
• A practical action step to help you start showing up with confidence this week

💡 If you’ve ever said things like...

• “I feel too shy to post about myself online.”
• “What if someone from my NHS job sees it?”
• “I hate the sound of my own voice!”

… then this episode is 100% for you.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

You’ve got the qualifications. The experience. The knowledge.
So why does it feel so hard to be visible in your business?

In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses.

We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be calling the shots. You’ll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them.

🎁 Grab Carah’s free Confidence Reset Guide — a 3-step process to help you embody a more empowered version of yourself:
👉 Download here

🎙 In this episode, we explore:

• Why confidence issues go deeper than mindset alone
• The real reason visibility feels unsafe (even when you “know your stuff”)
• How to work with your nervous system instead of pushing through
• People-pleasing, perfectionism, procrastination: what they really mean
• Carah’s go-to tools for regulating your energy before showing up
• Micro-actions you can take now to step into more confident visibility
• The truth about trauma-informed success for healthcare professionals

🔗 Connect with Carah:
👉 Instagram

👉 TikTok

👉 LinkedIn

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you're constantly showing up online… and still not seeing results from your content?

In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩

We dive into:

• The root causes of content overwhelm (and how to fix them)
• Why healthcare professionals struggle with content strategy
• What content actually builds trust, authority, and attracts dream clients
• Using AI and ChatGPT the right way (without losing your voice)
• How to create purpose-driven content that aligns with your offers
• The truth about niching
• Storytelling, consistency, and building a content system you can stick to

Whether you’re feeling burnt out from content creation or just want to get smarter about how you show up online, this episode is packed with clarity, practical advice, and mindset shifts to help your content finally start converting. 🎯

🔗 Links & Resources

• 🧠 Jasmine’s Freebie: 30-Day Content Kit
• 💼 Jasmine’s Website: jasminekatecopywriter.com
• 📲 Follow Jasmine on Instagram: @copybyjas

I'd love to hear from you, click the link to 'text' the show directly

Tired of wasting hours creating content that doesn’t convert?
Join the waitlist for Social Media Made Simple — my brand new course that helps healthcare professionals use social media strategically, so you can stop wasting time winging it and start attracting dream clients .

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

🎧 Episode Summary:

Feel like social media is just one more to-do that isn’t doing much?
You’re not alone. In this episode, I’m sharing the exact shifts you can make to turn your posts into a client-generating machine — without chasing trends or posting every day.

If you’ve been pouring time into educational content that gets likes but not leads, this episode will show you why — and what to do instead.
Whether you’re a dietitian, nutritionist or health professional trying to grow your business online, this is your permission slip to stop winging it… and start seeing results.

🔗 Useful Links:

• 🔥 Join the VIP Waitlist for Social Media Made Simple
  https://www.sarahalmondbushell.com/social-media-made-simple-waitlist

💡 What You’ll Learn:

• Why most dietitians’ content doesn’t convert (and how to fix it)
• The difference between educating vs marketing
• The 3 types of posts every strategy needs (and how to map them to your goals)
• How to speak to your clients’ emotions (not just their symptoms)
• The simple content structure that brings in leads (even if you don’t post daily)

I'd love to hear from you, click the link to 'text' the show directly

Tired of wasting hours creating content that doesn’t convert?
Join the waitlist for Social Media Made Simple — my brand new course that helps healthcare professionals use social media strategically, so you can stop wasting time winging it and start attracting dream clients .

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

What if Instagram didn't have to feel like a full-time job… or a full-time failure?

In this episode, I’m pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva.

If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not leading to paying clients — this one’s for you.

I’ll walk you through my weekly 4-hour workflow, break down what most health professionals get wrong about content strategy, and share real stories from clients who’ve made the switch — including the subtle mindset shifts that changed everything.

No more algorithm stress. No more post-and-pray.

Let’s make Instagram work for your health business — without it taking over your life.

What We Cover:

• Why social media feels like a time suck (and how to fix that)
• The real difference between influencer marketing and expert-led businesses
• My simple 4-hour-per-week system: Plan, Create, Connect, Convert
• How to align your content with your business goals
• What to post when you want clients — not just likes
• Mistakes to avoid that waste time and tank results
• The mindset shift that helped me fall back in love with marketing

🔗 Links & Resources:

• 💻 Join the waitlist for Social Media Made Simple
  https://www.sarahalmondbushell.com/social-media-made-simple-waitlist

I'd love to hear from you, click the link to 'text' the show directly

Tired of wasting hours creating content that doesn’t convert?
Join the waitlist for Social Media Made Simple — my brand new course that helps healthcare professionals use social media strategically, so you can stop wasting time winging it and start attracting dream clients .

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.

In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.

Here’s what we cover:

• The 5 key filters I use to assess brand opportunities
• Why I turned down a five-figure offer (and what happened next)
• Red flags to watch for — especially as a regulated HCP
• How to protect your time, boundaries, and values
• What to say when you're not sure how to say “no”

PS — The best brand opportunities often come through your social media content. And if showing up online feels a bit like your winging it or it's overwhelming, or simply “not working”... then you might be interested in learning about my brand new course — Social Media Made Simple.

You don’t need to become a full time content creator or dance on TikTok to grow your business. You just need a plan that works for you. 📲 Join the waitlist now to be first in line to a massively discounted beta spot when doors open

This is an updated and re-shared version of Episode 46 to bring new clarity and value to an important business decision-making moment.

Resources & Links

• DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
  https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006
• Approved Health & Nutrition claims:
  https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
• The

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

The visibility strategy most dietitians skip (but can’t afford to)

You’ve picked your niche, refined your messaging, and started showing up online...

So why does it still feel like your content is falling flat?

Why are you working harder, but still not attracting the right clients?

Why are other professionals engaging, but your ideal clients nowhere to be seen?

If you're nodding along, this episode is for you.

In today’s episode of Beyond The Clinic, I’m breaking down what really happens after niche clarity — and how to turn your strategic positioning into visibility that actually brings in leads. Because visibility isn't just about "posting more." It's about placing your message exactly where your ideal client is already looking for help.

From understanding your client’s day-to-day life, to picking the right content platforms, anchoring to one clear offer, and tracking what’s really working — this is your visibility blueprint.

By the end, you’ll know:

1. Why niche clarity alone isn’t enough to get clients
2. How to choose long-form and short-form platforms based on real audience behaviour
3. Why email is the only non-negotiable in your content strategy
4. What to focus on (and stop wasting time on)
5. How to anchor your visibility to one offer and boost conversions
6. What data to track — and how to know what’s working

If you’ve been questioning your strategy lately, this episode will give you clarity, confidence, and a visibility plan that feels doable — and actually works.

🎧 Tune in now and start showing up in a way that gets seen, remembered, and trusted.

🔗 Helpful Links

1. 💬 Book a free discovery call this September: https://thechildrensnutritionist.as.me/discovery
2. 🚀 Explore Accelerate Personalised Business Coaching :

I'd love to hear from you, click the link to 'text' the show directly

Tired of wasting hours creating content that doesn’t convert?
Join the waitlist for Social Media Made Simple — my brand new course that helps healthcare professionals use social media strategically, so you can stop wasting time winging it and start attracting dream clients .

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery