Ever feel like you’re either hiding completely or sharing way too much on social media?

This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.

We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.

If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you.

🔗 Links mentioned:

• 💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshop

In this episode, we cover:

• Why personal branding is essential for healthcare professionals today
• The surprising power of micro-stories over big vulnerable posts
• How to find the balance between being relatable and staying professional
• Why repetition is your best branding friend (not your enemy!)
• The somatic link between your body and your brand message
• How to use everyday moments (like dog walks!) to build connection
• Creating a digital persona that’s still you — just the future you
• A powerful voice memo practice to help you clarify your story

💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too.

Whether you’re just starting out or you’ve been lurking in the background for months, this one’s your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be.

Grab a cuppa — it’s story time.

🔗 Links & Resources Mentioned:

👉 Check out my Social Media Made Simple course — designed especially for healthcare professionals who want to grow online without the cringe.

🎯 In This Episode, I Cover:

• Why social media felt so unnatural at the start of my business
• The random health poster I used for my very first post (spoiler: not strategic!)
• What happened when I finally went live... and froze in front of 93 people 😳
• The 4 mindset shifts that helped me get comfortable on camera
• Why perfection is the enemy of connection — especially in our field
• A practical action step to help you start showing up with confidence this week

💡 If you’ve ever said things like...

• “I feel too shy to post about myself online.”
• “What if someone from my NHS job sees it?”
• “I hate the sound of my own voice!”

… then this episode is 100% for you.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

You’ve got the qualifications. The experience. The knowledge.
So why does it feel so hard to be visible in your business?

In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses.

We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be calling the shots. You’ll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them.

🎁 Grab Carah’s free Confidence Reset Guide — a 3-step process to help you embody a more empowered version of yourself:
👉 Download here

🎙 In this episode, we explore:

• Why confidence issues go deeper than mindset alone
• The real reason visibility feels unsafe (even when you “know your stuff”)
• How to work with your nervous system instead of pushing through
• People-pleasing, perfectionism, procrastination: what they really mean
• Carah’s go-to tools for regulating your energy before showing up
• Micro-actions you can take now to step into more confident visibility
• The truth about trauma-informed success for healthcare professionals

🔗 Connect with Carah:
👉 Instagram

👉 TikTok

👉 LinkedIn

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery