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Is making money from recommending other peoples goods or services ethical? This is affiliate marketing—a topic often seen as a double-edged sword for healthcare professionals. Some even question whether it's legal!

If you know me you'll know that I love alternative ways to earn money whilst helping people and so in this episode i'll show you how can you incorporate affiliate marketing into your practice without compromising your integrity?

Key Takeaways

1. Understanding Affiliate Marketing: Learn what affiliate marketing is and how it can be a legitimate business model for healthcare professionals.
2. Benefits for All: Discover the mutual benefits for clients, businesses, and yourself when done correctly.
3. Maintaining Integrity: Emphasise the importance of sincerity and integrity when recommending products to ensure you’re genuinely helping your clients.
4. Legal Compliance: Familiarise yourself with the legalities, including the necessity of disclosure and the regulations set by the Advertising Standards Authority (ASA) and other relevant bodies.
5. Starting Out: Practical steps to begin affiliate marketing, from identifying potential affiliate programmes to integrating affiliate links into your content.
6. Ethical Considerations: How to avoid conflicts of interest and ensure your recommendations are based on sound knowledge and experience.
7. Professional Standards: The importance of adhering to your professional body’s standards and guidelines to remain compliant and trustworthy.

Links referred to in this episode:

The advertising standards authority (ASA) ad codes – written by the committee of advertising practice (CAP) https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

Nutrition And Health Claims: Guidance To Compliance With Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods

Join the Conversation

Got questions about affiliate marketing or topics you’d like me to cover? Text the show - click the link at the top of the show notes!

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Website: https://www.sarahalmondbushell.com/
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The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Attracting clients directly to you instead of relying on referrals from others, begins and ends with your email list.

In this episode, I will reveal the power of your email list and why it needs be your top priority in your business. I share my personal journey from struggling with social media alone to discovering the benefits email marketing could bring. I'll share with you the common mistakes health business owners make so that you can avoid them plus, I'll give you actionable steps so you can start attracting more clients today.

Key Takeaways:

1. The Power of Email Marketing: Discover why an email list is more reliable than social media or SEO, offering a consistent and predictable revenue stream.
2. Creating a Valuable Lead Magnet: Learn how to attract the right people to your list by creating a high-value freebie that solves a problem for your ideal client.
3. Avoiding Common Mistakes: Understand the importance of aligning your lead magnet with your offer and ensuring it is genuinely valuable to avoid common pitfalls.
4. Regular Content Creation: Find out why creating weekly content (blogs, videos, or podcasts) is essential for attracting new subscribers and nurturing your existing list.
5. Emailing Consistently: Learn why you should email your list frequently to build relationships and increase trust, leading to higher conversion rates.

Action Steps:

1. Brainstorm Lead Magnet Ideas: Make a list of potential freebies that your ideal customer would find super helpful. If you already have a freebie, review it critically to ensure it is truly valuable.
2. Commit to Weekly Content: Start creating regular, valuable content that addresses your audience's needs and integrates your lead magnet seamlessly.
3. Increase Email Frequency: If you're only emailing your list once a month, increase this to at least once a week to build a stronger connection with your audience.

Listen in so you start building your email list effectively now.

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hello, everyone! I'm Sarah Almond Bushell, and I'm thrilled to welcome you to another episode of "Beyond the Clinic". Today, we're diving into a topic that's essential for the future of health businesses: the digitalisation of health services. Whether you're a dietitian like me, a medical doctor, a psychologist, a nurse, or in any health profession, this episode will provide valuable insights into why and how you should add digital income streams to your practice.

Episode Summary:
In this episode, I discuss the shift towards digital health services and the immense benefits they bring to both practitioners and patients. From online courses and subscription memberships to eBooks and affiliate marketing, I explore various digital income streams that can help you work smarter, not harder. I'll share my own journey of taking The Children's Nutritionist online and offer practical advice on how you can leverage these digital opportunities to create a more stable, scalable, and impactful business.

Key Takeaways:

1. Digital Health Revolution: The pandemic accelerated a shift towards digital health services, making healthcare more accessible and inclusive.
2. Online Courses: Packaging your expertise into online courses can help you reach a wider audience and generate income with minimal ongoing effort.
3. Subscription Memberships: Offering exclusive content and community support through membership sites provides a steady, recurring income.
4. EBooks and Digital Guides: These products offer an evergreen source of income and help clients achieve their goals with your expert guidance.
5. Affiliate Marketing: Recommending trusted products and services can enhance your clients' experience while providing an additional income stream.
6. Efficiency and Scalability: Digital income streams allow you to maximise your time and reach more people without increasing your workload.
7. Cost-Effectiveness: Digital products have lower overhead costs compared to traditional health services, leading to higher profit margins.
8. Diversification: Multiple income streams protect your business from fluctuations and changes in consumer behaviour.
9. Embracing Technology: Modern tech solutions are user-friendly, making it easier than ever to incorporate digital offerings into your business.

As we wrap up this episode, I hope you're inspired to explore the digital opportunities available to you. Remember, integrating these streams into your business isn't just about financial gain—it's about enhancing your impact and providing accessible health services to more people.

Thank you for joining me today. Be sure to tune in next week for Episode 7, where I'll share strategies on how to attract more clients to your practice. See you then!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan