If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong.

In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business.

I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity.

And if you’ve ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it’s not. I’ll explain what actually goes into training ChatGPT properly, why prompts alone aren’t enough, and how you can build something that works for your business, even if you don’t have loads of content yet.

What you’ll learn in this episode:

• Why generic ChatGPT outputs feel bland, robotic, and not like you
• The hidden risks of using AI as a regulated healthcare professional
• The difference between using ChatGPT and training ChatGPT
• What an AI marketing assistant really is (and what it isn’t)
• How to teach AI your tone of voice, values, and professional boundaries
• Why this approach saves time and improves results
• How I use my own AI assistant daily across my business
• Details of my hands-on workshop where we build your AI marketing assistant together

Ready to build your own AI marketing assistant?

I’m running a half-day, hands-on workshop where I’ll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards.

You can join the waitlist here 👉
https://www.sarahalmondbushell.com/ai-marketing-assistant-waitlist

If you’ve been curious about AI but unsure how to use it safely, ethically, and in a way that actually sounds like you — this episode is your start

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs.

You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses.

I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets.

You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discovery

Takeaways

• The episode provides an honest look at my business coaching experience.
• Accelerate was created to fill a gap in business education for dietitians.
• Personalized support is a key feature of Accelerate.
• Mindset coaching is integrated into the business coaching program.
• Accelerate is not just a course; it's a comprehensive support system.
• Flexible pricing options are available to accommodate different budgets.
• Community support is a significant aspect of the coaching experience.
• Sarah AI is a valuable tame saving tool for clients in the program.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential.

In this episode, I’m walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets).

Whether you’re aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good.

🎯 You’ll learn:

• How to figure out what to pay yourself (and when)
• The best way to structure your expenses as your business grows
• What percentages to allocate for team, marketing, CPD and operations
• The difference between thriving and just surviving financially
• Why most health professionals underinvest in the wrong areas
• How to create a sales plan to hit your income goals in 2026

📌 Helpful Links:

• 💻 Apply for the Mastermind
• 📲 Message Sarah on WhatsApp: +44 7874 485069
• 🎧 Create Your 2026 Business Plan with Me (Podcast Episode)

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery