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In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term.

Here’s what I cover:

• Why “working less” isn’t the real goal for entrepreneurs
• What to focus on when you reach the point of not needing to work as much
• The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content
• How to layer leverage sequentially to create true freedom and progress

🧠 Core Concepts:

• Labor leverage is the hardest—develop your leadership and team
• Capital leverage comes after labor leverage and creates financial stability
• Content (media) leverage plants seeds for long-term brand and marketing power
• Leverage isn’t about working less—it’s about choosing what to work on
• If you ever feel stuck, go back to building leverage

When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business.

⏱️ Chapters:

• 00:00 Why “Work Less, Earn More” Is a Dumb Goal
• 02:10 What to Focus On Instead—Leverage
• 04:00 Labor Leverage—The Hardest and Most Important
• 07:30 Capital Leverage—How to Use Money as a Tool
• 10:15 Content Leverage—Planting Seeds for the Future
• 14:00 How to Layer These 3 Types of Leverage in Sequence
• 16:30 The Real Goal: Choose What You Work On and Why
• 18:00 Final Thoughts—Build Leverage and Chase Hard

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness

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In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.

After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.

Here’s what I cover:

• The difference between followers and builders—and why you want to serve builders
• The 4 rules for creating content that resonates with builders
• The 8-step system to build a successful, profitable newsletter

🧠 Core Concepts:

• Followers want dopamine and entertainment—builders want depth and mastery
• Serve builders by creating deep, actionable content
• Reply to your audience and build real relationships
• Use social media as a gateway to your newsletter—your owned audience
• Run ads to your free thing, send weekly emails, and monetize wisely
• Prune your list regularly—keep only engaged, committed builders

Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.

⏱️ Chapters:

• 00:00 Stop chasing followers: What to do instead
• 01:00 Case studies: Low-follower, high-revenue businesses
• 01:30 Followers vs. Builders: Key differences
• 03:10 Rule #1: Builders are not mindless
• 04:00 Rule #2: Builders are not fans—they want to learn
• 04:30 Rule #3: Builders want depth, not dopamine
• 05:30 Rule #4: Interact—don’t act famous
• 06:30 Step 1: Set up your email tech
• 07:00 Step 2: Create your free value-driven lead magnet
• 08:00 Step 3: Build your 5-email depth sequence
• 09:00 Step 4: Social media strategy—drive to newsletter
• 10:00 Step 5: Run simple retargeting ads to your free thing
• 11:30 Step 6: Weekly depth—write, don't outsource
• 13:00 Step 7: Monetize quarterly (but do it smart)
• 14:30 Step 8: Prune your email list quarterly
• 15:30 Final note: Builders chase mastery. Be one.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness

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In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first.

I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit.

Here’s what I cover:

• Why the most dangerous trap is comfort that sneaks in without warning
• The real cost of prosperity, bad ideas, and weak performance
• The Aviate, Navigate, Communicate process for developing into a high performer
• The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort
• How to build grit through intentional effort and eliminate excuses

🧠 Core Concepts:

• Comfort is not your friend—chase hard, not ease
• Success demands discomfort and commitment to difficult things
• Comfort will always try to sneak in—spot it and kill it
• Lead yourself first—ask, “Would you follow you?”
• High performance starts with habits, clarity, and grit

Want to go deeper?
Get the book at killingcomfort.com or download the first chapter via the newsletter link above.

⏱️ Chapters:

• 00:00 Why I Wrote Killing Comfort
• 01:25 What the Book Is Really About
• 03:10 Introduction – Discomfort is the Prerequisite
• 05:20 Part 1 – The True Cost of Comfort (Ch. 4–9)
• 10:00 Sneaky Comfort, Prosperity, and Limiting Ideas
• 13:45 The Power of the Mind and Self-Leadership
• 16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12)
• 19:20 What That Means for Your Habits and Strategy
• 22:10 Part 3 – The 86% Process (Ch. 13–18)
• 25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get the Book: https://killingcomfort.com

#killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness

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In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life.

After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation.

Here’s what I cover:

• Why your ideas are probably what’s holding you back
• The “string too short to be saved” metaphor for limiting beliefs
• How your mindset shapes your results more than your talent or tactics
• The 2018 study that proves belief can override genetics
• Why most success stories are built on rewiring internal narratives

🧠 Core Lessons:

• Your ideas may be outdated, limiting, and completely false
• Let go of stories that no longer serve your success
• The mind is more powerful than we give it credit for
• Belief shapes behavior, even at the physiological level
• Feed your brain with truth, logic, and forward momentum

If you can break free from bad ideas and build a strong mindset, you can succeed faster and more powerfully than you ever thought possible.

⏱️ Chapters:

• 00:00 What I’d Tell My 20-Year-Old Self About Mindset
• 01:30 Lesson #1 – Your Ideas Are Holding You Back
• 04:20 “Strings Too Short to Be Saved” – A Metaphor for Mental Clutter
• 06:10 Common Limiting Beliefs About Money, Marketing, and Success
• 08:30 Lesson #2 – The Mind Is More Powerful Than You Realize
• 09:45 The 2018 Genotype Study That Changed Everything
• 12:20 Why Belief Shapes Performance (Even When the Info Is False)
• 15:10 What Are You Feeding Your Mind Daily?
• 17:00 The True Difference Between High Performers and Everyone Else
• 18:45 Final Thoughts: Let Go of Bad Stories, Feed a Better Mind

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#mindset #successhabits #personaldevelopment #entrepreneurmindset #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers.

If you’ve ever struggled to build habits that stick, this is for you.

Here’s what I cover:

• Why most people fail at habits (and what to do instead)
• How to go smaller and actually make progress
• The “one habit at a time” rule that guarantees consistency
• Why front-loading your habits is a game-changer
• The power of hiring a coach or creating true accountability
• Why 100 reps is the real benchmark—not 21 days
• And the truth: You will fail (and that’s okay)

🧠 Core Principles:

• Start smaller than you think you should
• Build one habit at a time—no stacking until it’s automatic
• Front-load habits early in your day for better success
• Hire help or find serious accountability when needed
• Stick with it for 100 reps before moving on
• Expect failure—just don’t let it stop you

Want to transform your identity? Build 1–3 meaningful habits a year—and keep them for life. That’s how you become the person you want to be.

⏱️ Chapters:

• 00:00 Why Most People Can’t Stick to Habits
• 01:10 Step 1 – Go Small (Seriously Small)
• 03:25 Step 2 – Never More Than One Habit at a Time
• 05:15 Step 3 – Front Load Your Habits
• 08:20 Step 4 – Hire Help or Create Real Accountability
• 10:35 Step 5 – Do It 100 Times (No Exceptions)
• 13:40 Step 6 – You Will Fail (Here’s What to Do Next)

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#habits #highperformance #habitbuilding #betterhumanbusiness #identityshift

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In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur.

This isn’t about adding more tactics. It’s about subtracting what’s holding you back.

• Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life
• The power of extreme ownership and cutting excuses at the root
• How taking advice from the wrong people slows your growth (and who to listen to instead)

• Remove complaints—focus on solutions
• Own everything—stop making excuses
• Choose your mentors wisely—stop listening to the wrong people

Cutting these three habits will free up massive mental space and move you forward faster.

• 00:00 – Why Removing Beats Adding
• 01:00 – Stop Complaining (Take the 7-Day Challenge)
• 06:00 – Stop Making Excuses (Extreme Ownership in Action)
• 12:00 – Stop Listening to the Wrong People (Your Circle Matters)

• Instagram: https://www.instagram.com/jerred.moon/
• Website: https://better.biz
• Book (Killing Comfort): https://bit.ly/killingcomfort

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

#betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes.

These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow.

Here’s what I cover:

• Why failing fast accelerates your growth
• The importance of thinking bigger (and what kept me stuck)
• How to get out of your own way through self-development
• What “first up, last down” means for leadership at home
• Getting crystal clear on what you actually want
• Why being a great coach isn’t enough—you must become a marketer
• How indecision kills momentum (and why you should never say “maybe”)
• The difference between leading your team and trying to save them
• Why going deep beats going wide in learning and growth
• How to expand your threshold for control and find real freedom

🧠 Core Ideas:

• Fail fast to learn fast
• Quit thinking small—vision drives scale
• Self-development is the key to growth
• Lead at home and in business with intention
• Get clear on what you want—ignore the noise
• Be a marketer, not just a technician
• Decide quickly—no more maybes
• Lead, don’t rescue
• Go deep, not wide, in your learning
• Let go of control to gain freedom

Implement one. Implement three. Implement all ten. Each rule can shift your trajectory in business and life.

⏱️ Chapters:

• 00:00 The Rules That Changed My Entrepreneurial Journey
• 01:00 Rule #1 – Fail Fast
• 02:30 Rule #2 – Quit Thinking Small
• 04:00 Rule #3 – Get Out of Your Own Way
• 05:30 Rule #4 – First Up, Last Down
• 07:00 Rule #5 – Get Clear on What You Want
• 08:15 Rule #6 – Be a Marketer
• 09:45 Rule #7 – Never Say Maybe
• 11:00 Rule #8 – Be a Leader, Not a Savior
• 13:00 Rule #9 – Go Deep Instead of Wide
• 14:30 Rule #10 – Expand Your Threshold for Control

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#entrepreneurrules #highperformance #leadershiplessons #betterhumanbusiness #foundermindset

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In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates.

Story is the most powerful tool to compel the human brain.

If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story.

Here’s what I cover:

• My real, personal story (following a 10-step framework)
• Why storytelling is the secret weapon for better marketing
• The 10 essential components every great story needs
• How to use this framework for your brand, content, or business
• Why your story is more valuable than your strategy

🧠 The 10-Step Story Framework:
1. What’s your backstory?
2. What’s your goal?
3. What are your external struggles?
4. What are your internal struggles?
5. What wall did you hit?
6. What was your epiphany?
7. What was your plan?
8. What conflict did you face?
9. What was the result?
10. What was the transformation?

This isn’t a hack—it’s a structure.
You already have the stories. Now you have the framework to tell them in a way that connects, converts, and compels.

If you want better marketing, more engagement, and a stronger brand—just tell better stories.

⏱️ Chapters:

• 00:00 Why Storytelling Matters in Business
• 01:15 Reading My Own 10-Step Story
• 04:45 Step-by-Step Breakdown of the Framework
• 13:20 How to Apply This to Your Marketing and Messaging
• 15:30 Why Most People Think They Don’t Have a Story (and Why They’re Wrong)
• 17:10 Storytelling for Brand, Content, and Connection

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#storytelling #branding #marketingstrategy #personalbrand #betterhumanbusiness