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In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term.

Here’s what I cover:

• Why “working less” isn’t the real goal for entrepreneurs
• What to focus on when you reach the point of not needing to work as much
• The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content
• How to layer leverage sequentially to create true freedom and progress

🧠 Core Concepts:

• Labor leverage is the hardest—develop your leadership and team
• Capital leverage comes after labor leverage and creates financial stability
• Content (media) leverage plants seeds for long-term brand and marketing power
• Leverage isn’t about working less—it’s about choosing what to work on
• If you ever feel stuck, go back to building leverage

When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business.

⏱️ Chapters:

• 00:00 Why “Work Less, Earn More” Is a Dumb Goal
• 02:10 What to Focus On Instead—Leverage
• 04:00 Labor Leverage—The Hardest and Most Important
• 07:30 Capital Leverage—How to Use Money as a Tool
• 10:15 Content Leverage—Planting Seeds for the Future
• 14:00 How to Layer These 3 Types of Leverage in Sequence
• 16:30 The Real Goal: Choose What You Work On and Why
• 18:00 Final Thoughts—Build Leverage and Chase Hard

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.

After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.

Here’s what I cover:

• The difference between followers and builders—and why you want to serve builders
• The 4 rules for creating content that resonates with builders
• The 8-step system to build a successful, profitable newsletter

🧠 Core Concepts:

• Followers want dopamine and entertainment—builders want depth and mastery
• Serve builders by creating deep, actionable content
• Reply to your audience and build real relationships
• Use social media as a gateway to your newsletter—your owned audience
• Run ads to your free thing, send weekly emails, and monetize wisely
• Prune your list regularly—keep only engaged, committed builders

Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.

⏱️ Chapters:

• 00:00 Stop chasing followers: What to do instead
• 01:00 Case studies: Low-follower, high-revenue businesses
• 01:30 Followers vs. Builders: Key differences
• 03:10 Rule #1: Builders are not mindless
• 04:00 Rule #2: Builders are not fans—they want to learn
• 04:30 Rule #3: Builders want depth, not dopamine
• 05:30 Rule #4: Interact—don’t act famous
• 06:30 Step 1: Set up your email tech
• 07:00 Step 2: Create your free value-driven lead magnet
• 08:00 Step 3: Build your 5-email depth sequence
• 09:00 Step 4: Social media strategy—drive to newsletter
• 10:00 Step 5: Run simple retargeting ads to your free thing
• 11:30 Step 6: Weekly depth—write, don't outsource
• 13:00 Step 7: Monetize quarterly (but do it smart)
• 14:30 Step 8: Prune your email list quarterly
• 15:30 Final note: Builders chase mastery. Be one.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Sign up for my newsletter: https://better.biz/newsletter

#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first.

I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit.

Here’s what I cover:

• Why the most dangerous trap is comfort that sneaks in without warning
• The real cost of prosperity, bad ideas, and weak performance
• The Aviate, Navigate, Communicate process for developing into a high performer
• The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort
• How to build grit through intentional effort and eliminate excuses

🧠 Core Concepts:

• Comfort is not your friend—chase hard, not ease
• Success demands discomfort and commitment to difficult things
• Comfort will always try to sneak in—spot it and kill it
• Lead yourself first—ask, “Would you follow you?”
• High performance starts with habits, clarity, and grit

Want to go deeper?
Get the book at killingcomfort.com or download the first chapter via the newsletter link above.

⏱️ Chapters:

• 00:00 Why I Wrote Killing Comfort
• 01:25 What the Book Is Really About
• 03:10 Introduction – Discomfort is the Prerequisite
• 05:20 Part 1 – The True Cost of Comfort (Ch. 4–9)
• 10:00 Sneaky Comfort, Prosperity, and Limiting Ideas
• 13:45 The Power of the Mind and Self-Leadership
• 16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12)
• 19:20 What That Means for Your Habits and Strategy
• 22:10 Part 3 – The 86% Process (Ch. 13–18)
• 25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get the Book: https://killingcomfort.com

#killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness