In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players. With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice Sequence, the Closed Coil System, Lethal Lag, and many more training programs. Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric was attending college at Lehigh University in Bethlehem, Pennsylvania, and working at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually working his way up to assistant pro.
In 2017, he started his very own online training sessions called Eric Cogorno Golf, where he uploads helpful how-to videos for golfers looking to fix their swings and fine-tune their mechanics. In the meantime, Eric has kept the pedal to the metal, pioneering game-changing online training programs like the

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Nick Jahnke, the Vice President of U.S. Sales at PXG joins Paul on the Behind the Golf Brand Podcast. Parsons Xtreme Golf (PXG) was founded in September of 2013 by well-known businessman, philanthropist and golf nut Bob Parsons. PXG was born out of Parsons’ desire to make the world’s best golf equipment. A shared passion for the greatest game ever played and equitable obsession with club technology led Parsons to partner with two highly respected golf club designers to develop the finest equipment on the planet. Parsons demanded of his designers what most golfers dream about: a sexy set of golf irons that look like blades, launch higher, go farther, feel softer and have a sweet spot the size of Texas. "PXG clubs have to feel like butter and the difference has to be noticeable. With no cost or time constraints, the duo began the long process of researching various alloys, exploring new technologies and identifying the unique properties that would make PXG clubs unlike anything else. More than 200 global patents later, Parsons Xtreme Golf has introduced a full line of golf clubs that are forcing golfers to change the way they think about the game. In response to explosive growth since its inception, PXG has quickly become an international brand, with stores, fitters, retailers and distributors around the world.

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In this week's episode, I interview my good friend Joshua Jacobs, the Founder and CEO of College Golf Experience. Joshua played collegiate golf and club tennis at Emory University and founded TGA Premier Junior Golf in 2003. In 2007, TGA franchised its junior golf concept and was the first junior golf program to add STEM components. In 2010, Joshua was named by Golf Magazine and Sports Illustrated as one of the Top 40 most influential people in golf under 40, and he created the TGA Sports Foundation dedicated to developing youth of all backgrounds through athletics. In 2012, he orchestrated a National Partnership with the United States Tennis Association (USTA) and franchised TGA’s second concept, tennis. In 2013, he was recognized as one of golf’s “Innovators” by Golf Inc. Joshua has served on the World Golf Foundation Advisory Board, USTA’s National School Committee, the PGA’s Golf 2.0’s National Building Blocks Committee, TGA Sports Foundation’s Board of Directors, the Southern California PGA’s Foundation Advisory Committee and the Southern California PGA’s Growth of the Game Committee. He is currently a consultant and a catalyst behind the PGA of America’s Family Cup initiative.

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