• #126 - This One Belief is Destroying Your Life w/ Alexander Plank
    Sep 2 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I sit down with Alexander Plank, an international certified mindset coach who helps business owners break free from limiting beliefs.We discuss the power limiting beliefs have over us, the most common one, and how to rewrite it and much more, like: practical boundary setting, the danger of money-focused vision, and why curiosity is the key to lifelong growth.

    Join us for actionable tools to rewrite your limiting beliefs and create authentic success from the inside out.

    🟪 Connect with Alexander Plank

    • LinkedIn: https://www.linkedin.com/in/alexander-plank-coaching/
    • 7 Days to Real Productivity: https://theangelonyourshoulderacademy.kit.com/7daystorealproductivity


    🟪 Connect with Gabe Marusca

    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    🟪 Timestamps

    (00:00) Introduction Alexander Plank

    (01:07) Understanding Mindset

    (05:31) Common Limiting Beliefs

    (09:17) Overcoming Limiting Beliefs

    (16:24) Alex's Inspiring Journey

    (24:02) Practical Tips for Self-Improvement

    (35:15) Preparing Kids for the Future

    (43:26) Connect with Alexander Plank

    Until Next Week,

    Pura Vida!

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    46 mins
  • #125 - Why AI Will Never Replace This One Thing w/ Cari Kaufman
    Aug 26 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.

    With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by AI.

    We discuss the StoryBrand framework, positioning clients as heroes rather than brands, and mining personal experiences to find your authentic voice. Cari shares practical tools for finding your unique stories, including her one-dollar notebook challenge.

    We explore how authentic storytelling creates magnetic brands that attract ideal clients naturally.

    Join us as we break down why your personal experiences are your greatest competitive advantage.

    🟪 Timestamps

    (00:00) Introducing Cari Kaufman

    (05:02) The Power of Mentorship and Vision

    (07:10) Navigating the Challenges of AI in Marketing

    (11:48) Finding Your Unique Brand Voice

    (16:11) How to Create a Business That Solves Real Problems

    (23:15) Building a Compelling Brand Story

    (26:35) Identify your Existing Unique Story

    (32:01) The StoryBrand Framework

    (40:31) Practical Steps to Uncover Your Stories


    🟪 Connect with Cari Kaufman

    • Website: https://storytellerwordsmith.com
    • LinkedIn: https://www.linkedin.com/in/carikaufman


    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

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    43 mins
  • #124 - Your Buyers Know More Than You Think w/ Andy Halko
    Aug 19 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Andy Halko, founder of Insivia and Buyer Twin, and author of "The Omniscient Buyer."Andy explains why traditional personas are dead and how AI twins are changing customer research forever.With over 200 founder interviews under his belt, he shares the stark difference between successful entrepreneurs who listen to customers and those who let ego drive decisions.We discuss the trust recession affecting all industries and why radical transparency is becoming the only way to build real customer relationships.Andy reveals how AI is creating omniscient buyers who will know everything about your business before they ever contact you.We explore practical steps to prepare for AI agents that will soon handle entire buying processes without human involvement.Join us as we break down the new rules for marketing and sales in an AI-driven world where consistency beats creativity.

    🟪 Timestamps

    (00:00) Introducing Andy Halko

    (02:24) Overcoming Challenges as an Entrepreneur

    (06:19) The Power of Customer Feedback

    (10:23) The Evolution of Human Personas

    (17:41) Identifying Your Target Audience

    (24:23) Building Trust in the Age of AI

    (33:29) Preparing for the AI-Driven Future

    (37:04) The Challenges of Being Authentic

    (41:37) How to Prepare for the New Reality in the Age of AI

    🟪 Connect with Andy Halko

    • The Omniscient Buyer Book: https://a.co/d/9VMSW6z
    • Personal Website: https://andyhalko.com/
    • Buyer Twin Website: https://buyertwin.com
    • Insivia Website: https://insivia.com

    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

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    49 mins
  • #123 - How to Overcome the Fear of Public Speaking (Without Faking It) w/ Dori Juhasz
    Aug 12 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Dori Juhasz, a public speaking and visibility strategist who transforms business owners into confident speakers.

    Dori explains how she went from organizing events to conquering her own speaking fears. With experience helping hundreds overcome stage fright, she shares why authenticity beats performance and how your body holds the key to confidence.

    We discuss the somatic approach to fear, practical storytelling frameworks, and why pushing through terror actually makes things worse.

    We also explore how speaking collapses the trust timeline from 28 touch-points to just one powerful conversation.

    Join us as we break down the exact techniques to turn speaking anxiety into profitable opportunities for your business.

    🟪 Timestamps

    (00:00) Introducing Dori Juhasz

    (01:00) Dori's Life-Changing Decision

    (06:54) Transition to Public Speaking

    (09:41) Overcoming the Fear of Public Speaking

    (16:36) Authenticity in Public Speaking

    (21:13) Understanding the Somatic Approach

    (28:41) Building Confidence Through Practice

    (31:00) Making Public Speaking Profitable

    🟪 Connect with Dori Juhasz

    • Talk Checklist: https://subscribepage.io/talkchecklist
    • Instagram: https://www.instagram.com/dorijuhaszspeaking/
    • Website: https://dorijuhasz.com
    • LinkedIn: https://www.linkedin.com/in/dori-juhasz/

    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

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    41 mins
  • #122 - From a Shy Guy to Top 0.5% Podcaster w/ Roy Coughlan
    Aug 5 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    Meet Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. As a business podcast coach and host, Roy has successfully launched and driven six podcasts to the top echelons of the industry, with all consistently ranking in the Top 5% and four reaching the prestigious Top 0.5%.

    In addition to his podcasting prowess, Roy is the co-founder of braingym.fitness, a platform dedicated to enhancing cognitive abilities and empowering individuals to optimize their mental performance. He is also a co-founder of VA.World, where he specializes in connecting clients with the perfect Virtual Assistants to meet their diverse needs.

    He shares his journey from construction management to losing 5 million in debt, then discovering how changing his internal story transformed everything.We discuss practical strategies for overcoming public speaking anxiety, growing podcast audiences through targeted marketing, and building consistent content systems.Roy reveals why most podcasters fail at marketing, how to find your real audience, and the importance of tracking analytics to compound growth.We explore his method for editing 1700+ episodes personally, creating engaging content that connects with listeners, and building mission-driven shows.Join us as we break down actionable steps to beat speaking fear and create successful podcasting businesses.

    🟪 Timestamps

    (00:00) Introducing Roy Coughlan

    (01:22) Roy's Journey with Public Speaking

    (06:29) Practical Tips for Overcoming Shyness

    (12:00) The Importance of Feedback and Practice

    (26:35) Starting a Podcast: Tips and Insights

    (31:02) Effective Marketing Strategies

    (35:35) Consistency and Content Quality

    (45:54) Monetization and Longevity

    (54:27) Advice for Young Roy

    🟪 Connect with Roy CoughlanWebsite: https://roycoughlan.com

    🟪 Connect with Gabe Marusca

    - Website: [https://www.gabemarusca.com](https://www.gabemarusca.com/)

    - YouTube: https://www.youtube.com/@gabemarusca

    - LinkedIn: https://www.linkedin.com/in/gabemarusca/

    - Instagram: https://www.instagram.com/gabemarusca/

    - X/Twitter: https://twitter.com/gabemarusca

    - Facebook: https://www.facebook.com/maruscagabe/

    - TikTok: https://www.tiktok.com/@gabemarusca

    Until Next Week,Pura Vida!

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    55 mins
  • #121 - How to Solve Business Problems with AI w/ Nathalie Doremieux
    Jul 29 2025

    🟪 Check out your personalized Episode Experience ➤ https://podcastleadflow.com/wild


    In this episode, I chat with Nathalie Doremieux, a tech strategist who builds systems that actually get results for clients.

    Nathalie explains why most people use AI like Google and miss the real opportunity for business growth.

    With over a decade of helping coaches and course creators, she shares how to balance AI tools with authentic human connection.

    We discuss the context problem everyone ignores, why challenging AI gives better outputs, and how to create content that actually converts.

    We also explore her unique approach to podcast lead generation using AI, and why memberships are crushing traditional courses in 2025.

    Join us as we break down practical ways to implement AI without losing your authentic voice.


    🟪 Timestamps

    (00:00) - Introducing Nathalie Doremieux

    (01:05) - Balancing AI and Human Touch in Business

    (06:09) - Context and AI: Getting the Best Output

    (10:24) - Creating Good Content with AI

    (19:11) - Podcasting for Lead Generation

    (24:08) - AI Tools for Podcasting and Membership Sites

    (28:03) - The Power of Personalization in Lead Magnets

    (36:40) - Future of Memberships in the Age of AI

    (41:38) - Practical AI Solutions for Membership Programs

    (45:44) - The Human Touch in AI-Driven Content


    🟪 Connect with Nathalie Doremieux

    - Podcast lead generator: https://podcastleadflow.com

    - Membership Marketing: https://themembershiplab.com

    - LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/


    🟪 Connect with Gabe Marusca

    - Website: https://www.gabemarusca.com

    - YouTube: https://www.youtube.com/@gabemarusca

    - LinkedIn: https://www.linkedin.com/in/gabemarusca/

    - Instagram: https://www.instagram.com/gabemarusca/

    - X/Twitter: https://twitter.com/gabemarusca

    - Facebook: https://www.facebook.com/maruscagabe/

    - TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

    Show More Show Less
    52 mins
  • #120 - How to Protect Yourself Online against Security Breaches w/ Grant McCracken
    Jul 23 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Grant McCracken, founder and CEO of Dark Horse Security and an ethical hacker with over 13 years in cybersecurity.Grant explains how over 60% of breaches start at the human layer and shows us practical ways to protect ourselves.With experience testing thousands of applications, he shares insights about common vulnerabilities like SQL injection and cross-site scripting that most people never see coming.We discuss password management, multifactor authentication, and why keeping software updated matters more than fancy security tools.We also explore how AI coding creates new security risks and why every application has vulnerabilities waiting to be found.Grant reveals the mindset shift that changed his career and offers concrete steps for anyone wanting to enter cybersecurity.Join us as we break down real-world security threats and actionable protection strategies for individuals and businesses.

    🟪 Timestamps

    (00:00) Trailer

    (00:40) The Journey to Ethical Hacking

    (02:49) Common Security Breaches and Vulnerabilities

    (10:15) Fundamental Security Practices

    (15:26) Security for Businesses

    (18:40) Dark Horse Security Services

    (29:15) Career Advice for Aspiring Security Professionals

    (30:53) Dropped in the Wilderness

    🟪 Connect with Grant McCracken

    • Website: https://darkhorse.sh
    • LinkedIn: https://www.linkedin.com/in/grantmccracken/

    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca

    Until Next Week,Pura Vida!

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    34 mins
  • #119 - How to Stand Out in The Age of AI w/ Lynn Colepaugh
    Jul 15 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Lynn Colepaugh, founder of Cyber PR Army, a woman-led digital marketing agency helping small businesses cut through chaos with AI-powered clarity.

    Lynn explains how she builds genuine relationships with AI tools, treating them as thought partners rather than simple content generators.

    With over 14 years in brand strategy and a background in music, she shares practical methods for training AI on your authentic personality and business voice.

    We discuss the shift from SEO to answer engine optimization, why generic content fails in an AI-driven world, and how to protect your business from AI scams.Lynn reveals why being more human becomes your biggest competitive advantage as AI makes everyone else sound the same.

    Join us as we break down actionable steps to collaborate with AI while maintaining the authenticity that sets you apart.

    🟪 Timestamps

    (00:00) Introducing Lynn Colepaugh

    (01:13) Building a Relationship with AI

    (06:14) AI as a Thought Partner

    (11:14) SEO vs. AEO

    (18:38) Human Touch in the Age of AI

    (22:46) Practical AI Applications

    (31:53) Protecting Your Business from AI Scams

    (44:35) Weekly Challenge

    🟪 Connect with Lynn Colepaugh

    • Website: https://cyberprarmy.com/thecastle

    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,Pura Vida!


    Show More Show Less
    49 mins