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Authority in the Wild

Authority in the Wild

By: Gabe Marusca
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Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.Gabe Marusca Economics Leadership Management & Leadership
Episodes
  • #126 - This One Belief is Destroying Your Life w/ Alexander Plank
    Sep 2 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I sit down with Alexander Plank, an international certified mindset coach who helps business owners break free from limiting beliefs.We discuss the power limiting beliefs have over us, the most common one, and how to rewrite it and much more, like: practical boundary setting, the danger of money-focused vision, and why curiosity is the key to lifelong growth.

    Join us for actionable tools to rewrite your limiting beliefs and create authentic success from the inside out.

    🟪 Connect with Alexander Plank

    • LinkedIn: https://www.linkedin.com/in/alexander-plank-coaching/
    • 7 Days to Real Productivity: https://theangelonyourshoulderacademy.kit.com/7daystorealproductivity


    🟪 Connect with Gabe Marusca

    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    🟪 Timestamps

    (00:00) Introduction Alexander Plank

    (01:07) Understanding Mindset

    (05:31) Common Limiting Beliefs

    (09:17) Overcoming Limiting Beliefs

    (16:24) Alex's Inspiring Journey

    (24:02) Practical Tips for Self-Improvement

    (35:15) Preparing Kids for the Future

    (43:26) Connect with Alexander Plank

    Until Next Week,

    Pura Vida!

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    46 mins
  • #125 - Why AI Will Never Replace This One Thing w/ Cari Kaufman
    Aug 26 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.

    With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by AI.

    We discuss the StoryBrand framework, positioning clients as heroes rather than brands, and mining personal experiences to find your authentic voice. Cari shares practical tools for finding your unique stories, including her one-dollar notebook challenge.

    We explore how authentic storytelling creates magnetic brands that attract ideal clients naturally.

    Join us as we break down why your personal experiences are your greatest competitive advantage.

    🟪 Timestamps

    (00:00) Introducing Cari Kaufman

    (05:02) The Power of Mentorship and Vision

    (07:10) Navigating the Challenges of AI in Marketing

    (11:48) Finding Your Unique Brand Voice

    (16:11) How to Create a Business That Solves Real Problems

    (23:15) Building a Compelling Brand Story

    (26:35) Identify your Existing Unique Story

    (32:01) The StoryBrand Framework

    (40:31) Practical Steps to Uncover Your Stories


    🟪 Connect with Cari Kaufman

    • Website: https://storytellerwordsmith.com
    • LinkedIn: https://www.linkedin.com/in/carikaufman


    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

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    43 mins
  • #124 - Your Buyers Know More Than You Think w/ Andy Halko
    Aug 19 2025

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

    In this episode, I chat with Andy Halko, founder of Insivia and Buyer Twin, and author of "The Omniscient Buyer."Andy explains why traditional personas are dead and how AI twins are changing customer research forever.With over 200 founder interviews under his belt, he shares the stark difference between successful entrepreneurs who listen to customers and those who let ego drive decisions.We discuss the trust recession affecting all industries and why radical transparency is becoming the only way to build real customer relationships.Andy reveals how AI is creating omniscient buyers who will know everything about your business before they ever contact you.We explore practical steps to prepare for AI agents that will soon handle entire buying processes without human involvement.Join us as we break down the new rules for marketing and sales in an AI-driven world where consistency beats creativity.

    🟪 Timestamps

    (00:00) Introducing Andy Halko

    (02:24) Overcoming Challenges as an Entrepreneur

    (06:19) The Power of Customer Feedback

    (10:23) The Evolution of Human Personas

    (17:41) Identifying Your Target Audience

    (24:23) Building Trust in the Age of AI

    (33:29) Preparing for the AI-Driven Future

    (37:04) The Challenges of Being Authentic

    (41:37) How to Prepare for the New Reality in the Age of AI

    🟪 Connect with Andy Halko

    • The Omniscient Buyer Book: https://a.co/d/9VMSW6z
    • Personal Website: https://andyhalko.com/
    • Buyer Twin Website: https://buyertwin.com
    • Insivia Website: https://insivia.com

    🟪 Connect with Gabe Marusca

    • Website: https://www.gabemarusca.com
    • YouTube: https://www.youtube.com/@gabemarusca
    • LinkedIn: https://www.linkedin.com/in/gabemarusca/
    • Instagram: https://www.instagram.com/gabemarusca/
    • X/Twitter: https://twitter.com/gabemarusca
    • Facebook: https://www.facebook.com/maruscagabe/
    • TikTok: https://www.tiktok.com/@gabemarusca


    Until Next Week,

    Pura Vida!

    Show More Show Less
    49 mins
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