• Alina Kessel - Global Advertising Teams, Versace Pyjamas & Trapezes

  • May 22 2023
  • Length: 49 mins
  • Podcast
Alina Kessel - Global Advertising Teams, Versace Pyjamas & Trapezes cover art

Alina Kessel - Global Advertising Teams, Versace Pyjamas & Trapezes

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  • Summary

  • Alina is a Global Client Leader at WPP, a leading international marketing communications company. She has over 25 years of experience building global brands for large multinational clients, helping them grow their business through communications, experience, commerce and technology. Originally from the Ukraine and a US national, Alina has lived and worked in the UK, US, Australia and Germany, where she was CEO of Grey Advertising and, later, of DDB Tribal Group.

    In today’s episode, we hear about Alina’s journey as a young advertising executive in New York to her current leadership role in one of the world’s largest advertising and communications companies. We discuss the importance of high professional standards in teams, the benefits of both working and playing together, how chemistry and shared culture is crucial to high performance, and the unexpected benefits of a scavenger hunt in the woods.

    Something to Share

    Alina's ‘Pass it on’ resource are the works of Frances X. Frei, in particular her TED video and podcast. You can also read her article ‘Begin with Trust’ at Harvard Business Review.

    Linkedin: https://www.linkedin.com/in/alina-kessel-0857832/



    Thanks for listening!

    Music by Tom Farrington
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Management Economics
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