Dave Ferguson is an internationally respected executive coach, speaker, facilitator, and author, in the areas of leadership and personal development. In this episode, Dave peels back the layers of what truly makes a a great leader. He’s not just talking about the corner-office execs; this conversation goes into the heart and soul of leadership, pulling from the wisdom of generations and the humility required to really serve and empower others.

Dave and Tony swap stories that reveal the core of leadership development—stories that reflect the shift from being a learner to a teacher, and then merging the two as a staple of good leadership. Dave covers the importance of self-education, the vitality of fostering a leadership culture within organizations, and the empowering strategy of 'leading up.'

Dave emphasizes the critical role of feedback in honing one's leadership skills, the art of building confidence through genuine connections, and the ever-present need for authenticity—especially in the age of social media. This episode is packed with the kind of truths that serve as the guide for anyone looking to lead with integrity and a relentless drive for personal growth. Tune in for these powerful insights that will leave you contemplating not just how to lead, but how to live.

Key highlights:

• Lessons in Leadership and Learning
• Leadership Development
• Developing Leaders Through Critical Feedback
• Building Confidence Through Authentic Leadership

Connect with Dave Ferguson:

• Website: livingtolead.com
• Instagram: @askcoachdave
• Facebook: Dave Ferguson
• X: @askcoachdave
  
  

Connect with Tony Whatley:

• Instagram: @365driven
  
  
• Facebook: 365 Driven
• LinkedIn: Tony Whatley

Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets.

This conversation goes beyond just influencer size, shedding light on the importance of authenticity and strategic A/B testing with micro and mid-tier influencers. Dan also delves into the recent FTC guidelines, stressing the significance of transparency in sponsored content and the potential pitfalls of reposting without proper permissions. As Dan explains the intricacies of legal agreements and the impact of content choices on brand safety, he offers a personal perspective on the power of repurposing content for your marketing needs.

Dan and Tony also discuss the importance of aligning influencer personalities with brand values and the role of foundational digital marketing strategies in the success of influencer campaigns. From discussing bot followers to advocating for a data-driven approach in content promotion, this episode leaves no stone unturned. If you're keen on maximizing business potential through collaboration and influencer marketing, or looking to build your personal brand, this episode with Dan Coughlin is a valuable resource.

Connect with Dan Coughlin:

• Website: gethypedmedia.com

• Instagram: @dangethyped

• Facebook: Danny Coughlin

• TikTok: @dangethyped

• LinkedIn: Dan Coughlin
  
  

Connect with Tony Whatley:

• Instagram: @365driven
  
  

• Facebook: 365 Driven

• LinkedIn: Tony Whatley

Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics.

This episode is a testament to how embracing humor and playfulness can turbocharge the creative process. Heather opens up about her early struggles to find a balance between making ends meet and nurturing innovation and creativity. With Heather's insights into crafting content that catches attention, this episode covers the laugh-out-loud side of creativity that can turn even the driest topics into learning and entertainment.

If you enjoy this episode, you can see Heather speak in person at the upcoming 365 Driven Advance in Costa Rica June 8-13. Details here: 365driven.com/advance7

Episode resources:

• Check out episode 259 with Heather

Connect with Heather Parady:

• Website: heatherparady.com
• Instagram: @heatherparady
  
  

Connect with Tony Whatley:

• Instagram: @365driven
  
  
• Facebook: 365 Driven
  
• LinkedIn: Tony Whatley