• 196 – Better fire story – Michigan Uni

  • Nov 15 2023
  • Length: 20 mins
  • Podcast
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196 – Better fire story – Michigan Uni

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  • Summary

  • Michigan University researchers sought to understand the 'stickiness' of stories - does factual or emotionally charged information provided 'after the fact' change how a story is told or re-told? Shawn and Mark discuss how a 'better story' might usurp an prevailing story (sometimes regardless of the truth).

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Management Economics
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