• 137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi

  • Apr 1 2024
  • Length: 33 mins
  • Podcast
137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi cover art

137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi

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  • Summary

  • This episode is also available on YouTube: https://youtu.be/rf0Bxlh8diY

    Do you want you, or your product or service to be tied to a feeling of pain? That's a considerable red flag, and our guest, Marcus Cauchi, explains why. Marcus challenges traditional sales methodologies, advocating for a pain-free discovery process and embracing objections as accelerators in the sales journey.

    What you'll learn:

    • Why buyer safety is critical to your success.
    • Why business values must align with customer needs
    • Why it's time to embrace a more ethical approach to sales.
    • What is the Seller Code, and how you can be part of it.

    Resources:

    The Seller Code - thesellercode.org

    Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress - by Bob Moesta, Greg Engle

    Giving Voice to Values: How to Speak Your Mind When You Know What's Right - by Mary C. Gentile

    Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships - by Charles H. Green

    • Full Funnel Freedom https://fullfunnelfreedom.com

    • Sandler on Instagram https://www.instagram.com/sandler_yyc/

    • Sandler in Calgary - www.hamish.sandler.com/howtosandler

    • Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/

    • Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
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