In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie's unique approach empowers businesses to connect with consumers and promote shared values. Whether you're a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences.

More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.


Chapter Titles and Times:

Introduction to Katie Smith [00:00 - 05:00]
Overview of Katie's background and expertise
Introduction to the episode's themes

The Art of the Customer Journey [05:01 - 15:00]
Katie's approach to transforming chaos into strategic success
The importance of aligning marketing strategies with company goals

Connecting with Consumers [15:01 - 25:00]
Strategies for promoting shared values and building strong teams
Insights on creating meaningful customer experiences

Driving Sustainable Growth [25:01 - 35:00]
Tips for fostering growth in startups and established companies
Katie's experiences with Wild Path Consulting

Lessons from the Outdoors [35:01 - 45:00]
How Katie's love for adventure and public lands influences her work
The role of environmental science and psychology in marketing

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Katie and the hosts
Key takeaways for leaders and marketers

#10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarity


Katie Smith
LinkedIn: https://www.linkedin.com/in/katiesmithwildpath/
Website: https://followthewildpath.com/

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Jan Rutherford, a former Green Beret and founder of Self-Reliant Leadership®. Jan shares his unique insights on leadership, drawing from his experiences in the military and his work with executives and veterans. The conversation explores the importance of self-reliance, grit, and disciplined duty in forging indomitable teams. Jan discusses his wilderness expeditions, the lessons learned from nature, and how these experiences translate into effective leadership strategies. Whether you're an aspiring leader or a seasoned executive, this episode offers valuable perspectives on becoming a self-reliant leader.

More About Jan:
Jan Rutherford is an executive coach, keynote speaker, and a former Green Beret. He is the founder of Self-Reliant Leadership®, where he leads Crucible® wilderness expeditions with executives and veterans. He’s the co-host of The Leadership Podcast, has online courses on LinkedIn, Skillsoft, and Udemy, and is the author of “The Littlest Green Beret: On Self-Reliant Leadership.” His latest book is, “Becoming a Self-Reliant Leader: How Grit and Disciplined Duty Forge Indomitable Teams.”


Chapter Titles and Times:

Introduction to Jan Rutherford [00:00 - 05:00]
Overview of Jan's background and expertise
Introduction to the episode's themes

The Concept of Self-Reliant Leadership [05:01 - 15:00]
Jan's philosophy on self-reliance and leadership
The role of grit and disciplined duty in leadership

Wilderness Expeditions and Leadership [15:01 - 25:00]
Insights from Crucible® wilderness expeditions
How nature teaches valuable leadership lessons

Building Indomitable Teams [25:01 - 35:00]
Strategies for fostering resilience and teamwork
Jan's experiences with executives and veterans

Practical Leadership Advice [35:01 - 45:00]
Tips for aspiring leaders to develop self-reliance
Jan's thoughts on continuous learning and growth

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Jan and the hosts
Key takeaways for leaders seeking to enhance their skills

#10xYourTeam #CamAndOtis #JanRutherford #SelfReliantLeadership #GreenBeretWisdom #LeadershipWithGrit #DisciplinedDuty #IndomitableTeams #WildernessLeadership #CrucibleExpeditions #ExecutiveCoach #LeadershipLessons #LeadWithResilience #GritAndGrowth #VeteranLeadership #TheLeadershipPodcast #SelfReliantLeader #LeadershipInNature #TeamResilience #ForgingLeaders

Jan Rutherford
https://selfreliantleadership.com/
https://www.linkedin.com/in/JanRutherford/
https://www.youtube.com/user/JanRossRJR
https://theleadershippodcast.com/
https://www.facebook.com/selfreliantleadership/
https://www.instagram.com/selfreliant_leadership/
https://x.com/JanRutherford

Jose Berlanga didn’t just build homes, he built a business. In this episode, we cover his journey from the founding of Tricon Homes to his disciplined approach to deals, leadership, and unlocking potential in every project.

About Jose:
Jose Miguel Berlanga is the co-founder of Tricon Homes, an industry leader with yearly revenues of $100 million. As CEO, he has structured deals, invested, and negotiated land acquisitions and sales transactions in excess of a billion dollars, while managing the day-to-day operations and building close to 2,000 homes to date. A graduate from the university of St. Thomas with multiple degrees in Business Administration, Economics, and Philosophy, Jose’s discipline and methodic approach allows him to create customized strategies to maximize the potential of each project. His passion for business and life has led him to inspire and motivate his others by being an example and a mentor that consistently delivers results through a strong work ethic. He is the author of the new book, The Business of Home Building.


Chapter Titles and Times:

Introduction to Jose Berlanga [00:00 - 05:00]
Overview of Jose's background and expertise
Introduction to the episode's themes

The Journey of Tricon Homes [05:01 - 15:00]
Founding Tricon Homes and early challenges
Key milestones in the company's growth

Strategic Planning and Execution [15:01 - 25:00]
Jose's approach to strategic planning and deal-making
The importance of discipline and methodical strategies

Leadership and Mentorship [25:01 - 35:00]
The role of mentorship in business success
Jose's insights on effective leadership

Maximizing Business Potential [35:01 - 45:00]
Strategies for maximizing potential in projects
Lessons from Jose's book, The Business of Home Building

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Jose and the hosts
Key takeaways for leaders and entrepreneurs

#10xyourteam #LeadershipDevelopment #BusinessInsights #JoseBerlanga #TriconHomes #SuccessStrategies #EntrepreneurialMindset #PodcastHighlights #TheBusinessOfHomeBuilding #LeadWithPurpose #DisciplineEqualsFreedom



Jose Miguel Berlanga
LinkedIn: https://www.linkedin.com/in/jose-berlanga-900a9518/

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Marc Fitzwater to explore the importance of values and grace in leadership. Marc shares his insights on how personal values shape leadership styles and the significance of allowing grace in professional relationships. The discussion delves into the challenges of aligning values within a team, the impact of diverse perspectives, and the role of open communication in fostering a collaborative environment. Whether you're a seasoned leader or just starting out, this episode offers valuable perspectives on building a cohesive and values-driven team.

More About Marc:
Marc Fitzwater, a retired Green Beret with 23 years in the U.S. Army (16 in Special Forces), served in high-stakes roles across Central and South America, Afghanistan, Iraq, and Eastern Europe. He held key leadership positions, including Team Sergeant of a modern Jedburgh Team and NCOIC of FIRES for the 10th Special Forces Group, overseeing JTAC training. Marc also worked at the strategic level with SOCNORTH, coordinating Special Operations and interagency efforts. Academically, he holds a Mathematics degree and a Master’s in International Relations. Today, he runs I68 Consulting Group, offering defensive shooting training and community events like the Hounds & Hollow Points competition, which supports veterans through Victory Service Dogs. Marc’s post-military mission focuses on empowering individuals and fostering veteran community engagement.


Chapter Titles and Times:

Introduction to Marc Fitzwater [00:00 - 05:00]
Overview of Marc's background and expertise
Introduction to the episode's themes

The Importance of Values in Leadership [05:01 - 15:00]
Discussion on how personal values influence leadership styles
The challenges of aligning values within a team

Allowing Grace in Professional Relationships [15:01 - 25:00]
The significance of grace in fostering collaboration
Examples of grace in action within teams

Diverse Perspectives and Open Communication [25:01 - 35:00]
The impact of diverse perspectives on team dynamics
Strategies for encouraging open communication

Building a Cohesive Team [35:01 - 45:00]
Tips for creating a values-driven team environment
Marc's insights on leadership and team cohesion

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Marc and the hosts
Key takeaways for leaders looking to enhance their team dynamics

#10xYourTeam #CamAndOtis #MarcFitzwater #LeadershipWithValues #GraceInLeadership #SpecialForcesLeadership #GreenBeretWisdom #TeamAlignment #ValuesDrivenLeadership #OpenCommunication #CollaborativeLeadership #VeteranLeadership #EmpowerYourTeam #DiversePerspectives #LeadershipChallenges #BuildingStrongTeams #I68Consulting #LeadershipJourney #MissionDrivenLeadership #VeteransEmpoweringCommunities


Marc Fitzwater
Website: https://www.i68consulting.com/
Instagram: https://www.instagram.com/i68consultinggroup
Facebook: https://www.facebook.com/I68consulting/
LinkedIn: https://www.linkedin.com/in/marc-fitzwater-476686178/

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Brett Hoogeveen, co-founder of BetterCulture, to discuss the intricacies of building a thriving company culture. Brett shares his insights from over a decade of experience working with leaders and organizations to create stronger, more energized workplace environments. The conversation covers the importance of aligning leadership with cultural values, the pitfalls of superficial perks, and the keys to fostering genuine engagement and happiness within teams. Whether you're leading a startup or a Fortune 500 company, Brett's practical advice will help you elevate your leadership and transform your company culture.

More About Brett:
Brett Hoogeveen is a trained engineer, former healthcare executive, startup investor, and the co-founder of BetterCulture: a prominent leadership development and technology firm with clients spanning from entrepreneurial startups to Fortune 500 companies. In the past 10+ years, Brett has trained thousands of leaders and worked hands-on with hundreds of organizations and executive teams focused on creating stronger businesses through elevated leaders, stronger teams, and more energized workplace cultures. An international speaker and Certified Speaking Professional (CSP®), Brett focuses on providing practical and actionable advice on leadership, company culture, and the ‘not-so-secret’ secrets of
becoming successful and happy. Brett lives in Omaha, Nebraska with his wife and three delightfully spunky children. He loves jumping on his trampoline with his kids, is a self-proclaimed personal finance nerd, and believes that he might just be one of the ‘Top 10 Airzooka Marksmen’ in the entire world.

Chapter Titles and Times:

Introduction to Brett Hoogeveen [00:00 - 05:00]
Overview of Brett's background and expertise
Introduction to the episode's themes

The Importance of Company Culture [05:01 - 15:00]
Discussion on the impact of culture on business success
Common misconceptions about workplace perks

Aligning Leadership with Cultural Values [15:01 - 25:00]
Strategies for leaders to embody and promote company values
The role of leadership in shaping culture

Fostering Genuine Engagement [25:01 - 35:00]
Tips for creating an energized and motivated workforce
Avoiding the pitfalls of superficial engagement tactics

Practical Advice for Leaders [35:01 - 45:00]
Brett's actionable tips for improving leadership and culture
Insights from Brett's experiences with diverse organizations

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Brett and the hosts
Key takeaways for leaders looking to enhance their company culture


#10xYourTeam #CamAndOtis #BrettHoogeveen #BetterCulture #CompanyCultureMatters #LeadershipDevelopment #CultureDrivenSuccess #StrongerTeams #WorkplaceEngagement #AuthenticLeadership #ElevateYourTeam #FromStartupToFortune500 #CultureOverPerks #HappinessAtWork #LeadershipWithPurpose #ActionableLeadership #StrongerBusinesses #LeadershipThatInspires #EnergizedWorkplaces #LeadWithCulture


Brett Hoogeveen
https://www.linkedin.com/in/brett-hoogeveen/
https://www.linkedin.com/company/betterculture/
https://www.facebook.com/GetBetterCulture
https://www.instagram.com/betterculture/
https://betterculture.com/

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Rachael Lee, a powerhouse in government contracting and a trusted strategist for businesses aiming to scale within the federal marketplace. With over 20 years of experience and a track record of securing over $20 billion in awards, Rachael shares her insights on navigating the complexities of government contracts. From her beginnings with a $4.5 billion contract to helping clients secure multi-billion-dollar deals, Rachael discusses the strategies and processes that drive success in this high-stakes arena. Whether you're a small business looking to break into government contracting or an established player aiming to scale, this episode offers invaluable advice from one of the industry's leading experts.

More About Rachael:
Rachael Lee is a government contracting powerhouse and trusted strategist for businesses ready to break into—and scale within—the federal marketplace. A proud U.S. Army veteran and Senior Government Contracts Consultant, Rachael has spent the past 20 years transforming businesses through government contracts, securing and managing over $20 billion in awards to date.

Her journey began with a $4.5 billion contract right out of the military, setting the tone for a career defined by bold wins and unstoppable momentum. Today, she leads companies to similar success—most recently helping a client secure a $2.8 billion contract with the Department of Defense.

As the founder of Rachael Consulting Services, she provides elite-level support in proposal writing, bid strategy, contract management, compliance, and small business certifications. Her firm specializes in scaling companies from modest beginnings—$2M to $5M revenues—into nine-figure contenders in the government space.

Backed by an MBA in Lean Six Sigma Quality Management, a BA in Organizational Management, and a BA in Supply Chain Management, Rachael combines academic excellence with tactical precision. Her process-driven, results-focused approach consistently propels small and minority-owned businesses to the top.

Rachael Lee is not your average consultant—she’s the secret weapon behind today’s fastest-growing government contractors. If you’re serious about success in the federal arena, she’s the one you want in your corner.


Chapter Titles and Times:

Introduction to Rachael Lee [00:00 - 05:00]
Overview of Rachael's background and expertise
Introduction to the episode's themes

Navigating Government Contracts [05:01 - 15:00]
Rachael's journey from the military to government contracting
Key challenges and opportunities in the federal marketplace

Strategies for Success [15:01 - 25:00]
Insights on proposal writing and bid strategy
Importance of compliance and contract management

Scaling Small Businesses [25:01 - 35:00]
Rachael's approach to transforming small businesses into nine-figure contenders
Case studies and success stories

The Role of Lean Six Sigma [35:01 - 45:00]
How Rachael's academic background informs her consulting approach
The impact of process-driven strategies on business growth

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Rachael and the hosts
Key takeaways for businesses looking to succeed in government contracting


Rachael Lee

#10xYourTeam #CamAndOtis #RachaelLee #GovernmentContracting #FederalMarketplace #ScalingWithStrategy #GovConExpert #VeteranLeadership #SmallBizToBigWins #ContractSuccess #DODContracts #BidToWin #LeanSixSigma #GovConGrowth #ProposalStrategy #MinorityBusinessSuccess #HighStakesLeadership #SupplyChainStrategy #ContractingWithConfidence #FederalWins #BusinessScalingExpert

Rachael Lee
https://www.instagram.com/rachael_consulting/
https://www.tiktok.com/@rachaelconsulting
https://x.com/RachaelsCo81056
https://www.lin

Join Camden and Otis McGregor as they sit down with Charles Browne to discuss the intricacies of leadership in high-stakes environments. Drawing from his experiences in nuclear engineering and corporate leadership, Charles shares valuable insights on the importance of collaboration, the pitfalls of relying solely on talent, and the role of strategic decision-making. This episode dives into the challenges of working with others, the significance of understanding potential, and how leaders can foster resilience and adaptability in their teams.

More About Charles:
Charles Browne is a high-stakes leadership coach specializing in executive presence, decisive leadership, and high-pressure performance. With a background in nuclear power, fast-attack submarines, and corporate leadership, Charles helps leaders master decision-making, strategic thinking, and influence without burning out. As the author of The Pursuit of Identity & Purpose and a coach to over 200 leaders, he equips high-consequence professionals with the tools to lead with confidence, resilience, and clarity in demanding roles.

Chapter Titles and Times:

Introduction to Charles Browne [00:00 - 05:00]
Overview of Charles's background and expertise
Introduction to the episode's themes

Challenges of Collaboration [05:01 - 15:00]
Discussion on the fear of working with others
Examples from COVID-19 and manufacturing

Beyond Talent: Understanding Potential [15:01 - 25:00]
The story of Michael Jordan and talent perception
How to measure and nurture potential in teams

Strategic Decision-Making [25:01 - 35:00]
Importance of strategic analysis in leadership
Lessons from Charles's engineering and leadership experience

Fostering Resilience and Adaptability [35:01 - 45:00]
Building resilient teams in high-stakes environments
Encouraging adaptability and continuous growth

Closing Thoughts and Takeaways [45:01 - End]
Final reflections from Charles and the hosts
Key takeaways for enhancing leadership skills


#10xYourTeam #CamAndOtis #CharlesBrowne #HighStakesLeadership #ExecutivePresence #StrategicLeadership #ResilientTeams #LeadershipUnderPressure #DecisiveLeadership #LeadWithClarity #FromSubmarinesToStrategy #CollaborationMatters #LeadershipInsights #AdaptableLeadership #CorporateLeadership #IdentityAndPurpose #LeadershipDevelopment #PerformanceUnderPressure


Charles Browne
Website: https://therealcharlesbrowne.com/
LinkedIn: https://www.linkedin.com/in/therealcharlesbrowne/
YouTube: https://www.youtube.com/@therealcbrowne
Email: me@therealcharlesbrowne.com

In this insightful episode of 10x Your Team, Camden and Otis McGregor welcome Mamie Lamley, who shares her expertise on authentic public speaking and leadership through storytelling. Mamie reveals the power of being a lifelong learner and the importance of truly listening to your audience. Through engaging discussions about stage presence, connecting with diverse audiences, and finding your "big why," this episode offers valuable lessons on how to create meaningful connections through purposeful storytelling and authentic leadership.

More About Mamie:
Mamie Jean Lamley is an international award-winning author, dynamic speaker, and visionary leader who has empowered global audiences. As a top sales leader and Master Trainer for i3 Empowerment Solutions, Codebreaker Technologies, and Empowerment on Fire, Mamie fuses sales mastery, AI-driven business growth, and personality science to elevate leaders and drive unprecedented influence and profit.

Globally recognized as an Iconic Woman Making a Difference and a Special Olympics Hall of Fame Inductee, she is building legacies to lead, teach, and inspire 21 million leaders through her signature talks, "Ignite Your Passion" and "Tell Me What You Stand For." Mamie’s mission is to disrupt the status quo, guiding leaders from invisible to invincible with powerful conversations and bold, strategic actions that generate real income, influence, and impact.

Chapter Times and Titles:

1. **The Power of Listening** [00:00 - 07:37]
- Introduction to Mamie
- The importance of active listening
- Reading and understanding your audience

2. **Authentic Storytelling** [07:37 - 26:33]
- Using stories purposefully
- Connecting with different audiences
- Building trust through relatability

3. **Stage Presence and Delivery** [26:33 - 36:52]
- Movement with purpose
- Voice modulation
- The "lazy W" concept

4. **Finding Your Why** [36:52 - 45:00]
- Passion for speaking
- Les Brown's influence
- Making your why bigger than yourself

5. **Connecting with Different Audiences** [45:00 - End]
- Tailoring messages for diverse groups
- Building inclusive narratives
- Creating lasting impact

#10xYourTeam #CamAndOtis #MamieLamley #AuthenticLeadership #StorytellingForImpact #SpeakWithPurpose #LeadershipThroughStory #PublicSpeakingTips #EmpowermentOnFire #FindYourWhy #LeadWithPassion #PurposeDrivenLeadership #LifelongLearner #IconicWomen #BoldLeadership #AIInSales #VoiceOfInfluence #ConnectAndInspire #TellMeWhatYouStandFor



Mamie Lamley
https://www.i3empowermentsolutions.com/igniteyourpassion
https://www.facebook.com/mamie.lamley
https://www.instagram.com/mamielamley/#
https://www.linkedin.com/in/mamielamley/
https://x.com/mamielamley
https://www.pinterest.com/mamielamley/
https://www.tiktok.com/@mamielamley