This is a unique pay-per-click (PPC) book in that it does not primarily consist of PPC tactics or technical aspects of Google Ads or Microsoft Ads account creation and management (the what), but rather the framework of PPC philosophy (the why) which drives wise and practical decision-making. 

Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the listener is just beginning in the world of PPC or is a tried-and-true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment. Not all who ponder are lost.

Praise for Ponderings of a PPC Professional:

"Kirk drops pearls of PPC wisdom in his own unique and refreshing way that feels more like having a conversation with him than reading a book. This isn’t a step-by-step optimization guide; this is create-your-adventure guide to critical thinking about search, the role it plays and has played in your digital marketing mix and challenging you to rethink some of your preconceived notions about PPC." (Christi Olson, director of SEM, Global Media, Microsoft)

"Kirk does a good job of looking through the changing viewpoints of PPC management and providing many pro and con arguments to what the future holds in PPC. If you are looking for a fun read into the mind of a PPC marketer, you'll enjoy this book." (Brad Geddes, author of Advanced Google AdWords; co-founder, Adalysis)

"Kirk’s approach to PPC in Ponderings of a PPC Professional is a refreshing step back from mere tactics - instead he looks at a more holistic view of paid search.... This book is perfect for the paid search marketer who finds themselves caught up in minutia (myself included!) and needs to get back to the fundamentals of good marketing: reaching people with a message, and understanding the technical aspects of accomplishing just that." (Gil Gildner, author of Becoming a Digital Marketer; owner, Discosloth)