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Predictive Analytics Audiobook

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Publisher's Summary

"Mesmerizing & fascinating..." (The Seattle Post-Intelligencer)

"The Freakonomics of big data." (Stein Kretsinger, founding executive of Advertising.com)

Award-winning | Used by over 30 universities | Translated into nine languages

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior - including yours.

Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections.

©2016 Eric Siegel (P)2015 Eric Siegel

What Members Say

Average Customer Rating

3.7 (3 )
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Performance


There are no listener reviews for this title yet.

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  • Bernardo
    United States
    9/05/16
    Overall
    Performance
    Story
    "Interesting, but..."

    The book is interesting but goes too much into Watson, the IBM computer's performance in Jeopardy, and repeats themes mentioned earlier in the book without anything significant. The reader's performance, though making an effort to be amusing and showing talent, can be annoying!

    3 of 4 people found this review helpful
  • Tom
    23/05/16
    Overall
    Performance
    Story
    "Worth listening."

    At first I found the narrator a bit too enthusiastic, but he grew on me. This book was very interesting and told great stories about applications.

    2 of 3 people found this review helpful
  • courtney smith
    12/02/16
    Overall
    Performance
    Story
    "great narration and great content."

    loved the narration. and the content was dense, and informative without being boring. I recommend to anyone who is interested in how data can tell stories and how we can learn from otherwise ignored information.

    5 of 8 people found this review helpful
  • Chaitanya
    14/08/17
    Overall
    Performance
    Story
    "Not a great book"
    This book wasn’t for you, but who do you think might enjoy it more?

    I don't know who would enjoy the book.It only talks about concepts nothing concrete.


    0 of 0 people found this review helpful
  • Belal Khan
    Houston, TX
    20/07/17
    Overall
    Performance
    Story
    "excellent primer into data analytics"

    this is an excellent primer into data analytics, especially for someone in the field of marketing and has a bias towards data

    0 of 0 people found this review helpful
  • James M. Burke
    20/07/17
    Overall
    Performance
    Story
    "Way too wordie and rambling"

    This book would have been much better if the author was able to stick to a thread of thought and did not ramble on. I would have paid double if he got it done in 4 chapters

    0 of 0 people found this review helpful
  • Amazon Customer
    5/05/17
    Overall
    "Entertaining"

    Useful in gaining an understanding of how Predictive Analytics can be applied. Not a guide.

    0 of 0 people found this review helpful
  • Joe Greenwood
    3/02/17
    Overall
    Performance
    Story
    "The content is good. Narration horrible"
    What could have made this a 4 or 5-star listening experience for you?

    A different narrator is needed.


    How did the narrator detract from the book?

    While I am sure the guy is trying his best, the voice was so annoying it made me feel repulsed and I had to stop. It has warned me to always try a sample first. Have now bought the paper book instead. Maybe it is my problem, but this style isn't for me at all.


    1 of 2 people found this review helpful
  • Kurt Emery Matson
    Lakeville Minnesota
    2/02/17
    Overall
    Performance
    Story
    "Clear and to the point!"

    This book cuts threw the mumble jumble and gets to the point. It explains how machine learning works in terms you can easily understand - while also giving examples of its application.

    Really cool!

    0 of 0 people found this review helpful
  • Rob
    20/01/17
    Overall
    Performance
    Story
    "Annoying use of alliteration"

    Not a very engaging story, extremely distracting and annoying use of alliteration. The reader is not well spoken and his poor use of tonality is often hard to follow.

    0 of 0 people found this review helpful
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  • Jason Newbatt
    22/09/16
    Overall
    Performance
    Story
    "Good overview but no technical content"

    I wanted to understand how Predictive Analytics are implemented and the techniques that can be used. This book provides a good general overview of Predictive Analytics but seems to dwell onerously on convincing the reader that the subject is worth its weight, and less on practical techniques and processes.

    2 of 3 people found this review helpful

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