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Pretty Smart Too

Pretty Smart Too

By: Two estheticians. One friendship. All the real talk behind the spa biz.
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 Pretty Smart Too is the skincare and business podcast hosted by two best friends and estheticians, Laura and Brandy. From facials to front desks, we talk real-life spa stories, small biz wins and fails, and everything in between. Whether you’re a beauty pro, a solo entrepreneur, or just skincare-obsessed, you’re in the right place. It’s the industry—unfiltered, honest, and a little bit cheeky.

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Episodes
  • Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals

    Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals
    Sep 30 2025
    📌 Episode SummaryIn this creative-and-keep-it-real episode of Pretty Smart Too, Laura and Brandy welcome Raven Purifoy—digital creator, writer, and now spa manager at Kyle & Co in El Dorado. Raven breaks down what actually moves the needle for beauty businesses: choose your platforms, post consistently (not constantly), repurpose like a pro, and make your brand a lived experience—not just a pretty feed. The trio also dig into small-town vs. social media marketing, how to vet influencers (ask for social proof), and why your own team can be your best “influencers.” It’s equal parts strategy, encouragement, and community-first mindset.🧠 What You’ll Learn* How to pick 1–2 platforms and find your lane (test, track, double down).* Weekly habits to stay consistent (batch content in one hour; use Canva + simple TikToks).* Small town playbook: when to use social, events, sponsorships, and word-of-mouth.* Influencers that convert: ask for ROI receipts and create your own internal influencers.* Build a reusable content library (photos, B-roll, treatment room shots) for media asks.* Repurposing content 101: reuse captions, re-cut clips, re-share seasonal posts.* Brand magnetism = authenticity + integrity + in-person experience (match online to IRL).* Target-market alignment: your content should attract the clients you actually want.* Mindset for “start-over seasons”: control what you can, light up the room, keep going.⏱️ Chapters* 00:00 Catch-up & Weekend Vibes* 02:06 Intros & Who We Serve* 03:30 Meet Our Guest: Raven Purifoy* 05:06 Where to Start on Social (choose 1–2 platforms)* 06:35 Pivoting: What Worked Last Month May Not Work Next Month* 07:20 Small Town Marketing vs. Social Media* 08:50 Branding = Consistency (logo, fonts, daily story ritual)* 10:02 Weekly Habits: Batch 3–4 Posts in 1 Hour* 11:23 Influencers: Social Proof, Expectations & ROI* 15:55 Use Your Team as “House Influencers” + Media Days* 16:52 Build a Photo/Video Library for Press & Busy Season* 18:18 Repurposing Content (graphics, captions, multi-platform)* 20:37 Repetition Works (be seen 8–9 times)* 21:45 What Makes a Brand Magnetic (authenticity + in-store experience)* 24:10 Dress the Part & Match Your Feed to Reality* 25:31 Businesses that Nourish: Community-first and service mindset* 29:28 Purpose > Pressure (the feeling clients leave with)* 31:39 Target Market Snowball: Pitch the right people* 32:34 Outreach Idea: Speak at industry meetups (realtors, etc.)* 34:44 Starting Over: Bow-and-arrow mindset (pull back → propel forward)* 39:12 Taking Opportunities & Networking IRL* 41:20 Parting Words: Authenticity, Integrity, Consistency* 41:39 Tip of the Week✨ Highlights✨ Consistency You Can Keep: One focused hour a week → three posts + a couple TikToks.✨ Repurpose Relentlessly: Old “we’re open” graphic? Repost it. Great caption? Turn it into a graphic.✨ Influencer Reality Check: Ask for results, require deliverables, or tap your team as creators.✨ Brand = Experience: Your store vibe must match your grid (cleanliness, tone, hospitality).✨ Right Clients, Right Content: Fast-discount vibes attract fast-discount clients; post the experience you want to deliver.✨ Community > Everything: Volunteer, show up, and let word-of-mouth compound.💡 Tip of the Week: Build a community around your spa. Your spa isn’t just a place for treatments—it’s a space for connection. Share behind-the-scenes, spotlight loyal clients, and invite conversation. When people feel included, they become ambassadors who bring others along.🔗 Resources & Mentions Book an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    43 mins
  • Rebecca Betancourt | ZO Skin Health

    Rebecca Betancourt | ZO Skin Health
    Sep 22 2025
    📌 Episode SummaryIn this powerhouse episode of Pretty Smart Too, Laura and Brandy are joined by special guest Rebecca Betancourt, National Corporate Training Executive for ZO Skin Health. Known for transforming complex skin science into practical strategies, Rebecca shares her journey into medical aesthetics, her passion for protocols, and why the prescription pad is an esthetician’s most powerful tool.From building confidence in consultations to moving past “salesy” fears, this conversation is a masterclass in professionalism, patient trust, and skin-transforming results. Whether you’re a new esthetician or a seasoned provider, Rebecca’s insights will leave you inspired to step into the treatment room with authority.🧠 What You’ll Learn* Why consultations fail—and how to make yours comprehensive and impactful.* The role of the prescription pad in building trust and boosting retention.* How to recommend products with confidence (without feeling “salesy”).* Why mastering protocols elevates you from service provider to trusted expert.* Rebecca’s tried-and-true advice for overcoming imposter syndrome in aesthetics.⏱️ Chapters(00:00) Catching Up at Rockwater Resort(02:10) Welcoming Rebecca Betancourt(07:00) Rebecca’s Journey into Medical Aesthetics(09:00) Why She Chose ZO Skin Health(11:00) What Makes a Consultation Effective(13:00) Using the Prescription Pad with Confidence(15:00) Overcoming the Fear of “Selling”(18:00) Building Protocols That Work(23:00) Why Knowledge = Confidence(25:00) The Power of Words: Treatments vs. Facials(27:00) Creating Long-Term Treatment Plans(29:00) Rebecca’s Best Advice for Confidence(32:00) Tip of the Week: Arrive Ready to Give✨ Highlights✨ Prescription Pad Power – How writing it down elevates you from service provider to trusted expert.✨ Confidence Over Sales – Use “because you said, I chose” to guide clients without pushing products.✨ Mastering Protocols – Why true confidence only comes from practicing what you recommend.✨ Reframing the Role – You’re not just doing facials—you’re delivering treatments backed by science.💡 Tip of the Week: Show up ready to give. Leave your outside stress at the door and walk into your space prepared to share knowledge, patience, and presence. Clients come to you for confidence—make sure you’re in a place to give it.🔗 Resources & Mentions ZO Skin Health productsBook an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    34 mins
  • Scrub Off Summer, Step Into Your Season

    Scrub Off Summer, Step Into Your Season
    Sep 15 2025
    📌 Episode SummaryIn this inspiring and heart-centered episode of Pretty Smart Too, Brandy shares her big news: she’s the new Wellness Director at The Spa at Rockwater, part of a groundbreaking wellness community in North Little Rock. Brandy’s story is a reminder that change can lead to expansion—personally and professionally.Meanwhile, Laura reflects on her own season of change, thriving in her solo suite and embracing creative freedom in both business and life (including a chance bathroom run-in with Pamela Anderson!). Together, they explore how the transitions we go through mirror the fall season—when we shed what no longer serves us and let our true colors show.🧠 What You’ll LearnYou’ll hear how Brandy’s new role opened her eyes to what support really feels like—and how sometimes the best opportunities come from a spontaneous scroll. You’ll also hear practical ways to lean into fall as an esthetician, from seasonal skincare menus to why your fall specials don’t need to include discounts to be valuable.⏱️ Chapters* 00:00 Big Moves & New Seasons* 01:00 Brandy’s New Spa at Rockwater* 07:30 What Support Really Looks Like* 13:00 Laura’s Season of Creative Freedom* 16:30 Fall Skin Care Menus & Brainstorming Sessions* 21:00 Specials Without Discounts* 25:00 What’s Working for Laura in Pasadena* 28:00 Products We’re Loving Right Now* 32:00 Pumpkin Spice & Permission to Enjoy Life* 35:00 Laura’s Hollywood Adventures* 37:00 Tip of the Week: Let Yourself Shed✨ Highlights✨ Fall Menus Without the Markdown – Your seasonal specials don’t need to be discounted. Add value, not just a sale tag.✨ Creative Brainstorms That Work – Why Brandy took her team off-site for a vibe-reset meeting that sparked real ideas.✨ You Already Have What You Need – Laura shares how using what’s in your “spa pantry” can unlock new service ideas without breaking the budget.✨ A New Definition of Success – Brandy discovers what it feels like to have a team behind her—and how it’s changing her definition of hustle.✨ Laura’s Solo Suite Vibes – Running your business on your own terms is possible—and fulfilling.✨ Skincare Meets Self-Care – From pumpkin enzymes to exfoliating the summer off, it’s the perfect time to switch up your skincare game.💡 Tip of the Week: Let yourself shed. Fall reminds us that letting go is part of the beauty of life. Whether it’s outdated routines or one-sided relationships, you’re allowed to release what no longer supports your growth. Your skin is shedding. Your heart can too. Change isn’t loss—it’s life. Glow through it.🔗 Resources & Mentions ZO Skin Health productsBook an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    38 mins
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