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Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals

Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals

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 📌 Episode SummaryIn this creative-and-keep-it-real episode of Pretty Smart Too, Laura and Brandy welcome Raven Purifoy—digital creator, writer, and now spa manager at Kyle & Co in El Dorado. Raven breaks down what actually moves the needle for beauty businesses: choose your platforms, post consistently (not constantly), repurpose like a pro, and make your brand a lived experience—not just a pretty feed. The trio also dig into small-town vs. social media marketing, how to vet influencers (ask for social proof), and why your own team can be your best “influencers.” It’s equal parts strategy, encouragement, and community-first mindset.🧠 What You’ll Learn* How to pick 1–2 platforms and find your lane (test, track, double down).* Weekly habits to stay consistent (batch content in one hour; use Canva + simple TikToks).* Small town playbook: when to use social, events, sponsorships, and word-of-mouth.* Influencers that convert: ask for ROI receipts and create your own internal influencers.* Build a reusable content library (photos, B-roll, treatment room shots) for media asks.* Repurposing content 101: reuse captions, re-cut clips, re-share seasonal posts.* Brand magnetism = authenticity + integrity + in-person experience (match online to IRL).* Target-market alignment: your content should attract the clients you actually want.* Mindset for “start-over seasons”: control what you can, light up the room, keep going.⏱️ Chapters* 00:00 Catch-up & Weekend Vibes* 02:06 Intros & Who We Serve* 03:30 Meet Our Guest: Raven Purifoy* 05:06 Where to Start on Social (choose 1–2 platforms)* 06:35 Pivoting: What Worked Last Month May Not Work Next Month* 07:20 Small Town Marketing vs. Social Media* 08:50 Branding = Consistency (logo, fonts, daily story ritual)* 10:02 Weekly Habits: Batch 3–4 Posts in 1 Hour* 11:23 Influencers: Social Proof, Expectations & ROI* 15:55 Use Your Team as “House Influencers” + Media Days* 16:52 Build a Photo/Video Library for Press & Busy Season* 18:18 Repurposing Content (graphics, captions, multi-platform)* 20:37 Repetition Works (be seen 8–9 times)* 21:45 What Makes a Brand Magnetic (authenticity + in-store experience)* 24:10 Dress the Part & Match Your Feed to Reality* 25:31 Businesses that Nourish: Community-first and service mindset* 29:28 Purpose > Pressure (the feeling clients leave with)* 31:39 Target Market Snowball: Pitch the right people* 32:34 Outreach Idea: Speak at industry meetups (realtors, etc.)* 34:44 Starting Over: Bow-and-arrow mindset (pull back → propel forward)* 39:12 Taking Opportunities & Networking IRL* 41:20 Parting Words: Authenticity, Integrity, Consistency* 41:39 Tip of the Week✨ Highlights✨ Consistency You Can Keep: One focused hour a week → three posts + a couple TikToks.✨ Repurpose Relentlessly: Old “we’re open” graphic? Repost it. Great caption? Turn it into a graphic.✨ Influencer Reality Check: Ask for results, require deliverables, or tap your team as creators.✨ Brand = Experience: Your store vibe must match your grid (cleanliness, tone, hospitality).✨ Right Clients, Right Content: Fast-discount vibes attract fast-discount clients; post the experience you want to deliver.✨ Community > Everything: Volunteer, show up, and let word-of-mouth compound.💡 Tip of the Week: Build a community around your spa. Your spa isn’t just a place for treatments—it’s a space for connection. Share behind-the-scenes, spotlight loyal clients, and invite conversation. When people feel included, they become ambassadors who bring others along.🔗 Resources & Mentions Book an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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