How do the leaders, innovators and communicators tell stories that command attention—especially in high-stakes webinars or digital meetings? In this episode of Webinar Hacker, host Diego Laje talks with Andrew Glenn, renowned defense tech strategist and author of "Building Our Defense," to reveal the storytelling secrets behind truly impactful virtual presentations.

Andrew shares:

• How to find and use the sharpest details in your stories—without losing your audience
• Why “less is more” can triple your engagement
• The myths (and real best practices) of corporate storytelling
• How to tailor your message for investors, policymakers, and decision-makers—all at once
• Simple A/B testing tricks to see what resonates

Whether you’re pitching investors, briefing a team, or training C-level execs, you’ll get actionable takeaways you can use in your very next virtual meeting.

🎧 Tune in to upgrade your storytelling, boost your authority, and build real influence on screen.

#storytelling #leadership #virtualpresentations #webinarhacker #defensetech

In this episode of The Webinar Hacker, host Diego Laje interviews Rebecca Umberger, SVP at Sage Communications, to explore what happens after your webinar ends. Learn how consistent calls to action and unified landing pages guide attendees through the buyer’s journey and transform event engagement into tangible sales. Rebecca explains why aligning messaging across webinars, blog posts, and social channels—and leveraging AI for precise audience targeting—can drastically improve your conversion rates. Discover practical tips for repurposing content into impactful snippets, training your team to maintain momentum, and maximizing ROI long after the live session. If you want to elevate your webinar strategy and convert attendees into clients, this episode is a must-listen.

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