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Calls to Action: Driving Post-Webinar Conversions with Rebecca Umberger

Calls to Action: Driving Post-Webinar Conversions with Rebecca Umberger

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In this episode of The Webinar Hacker, host Diego Laje interviews Rebecca Umberger, SVP at Sage Communications, to explore what happens after your webinar ends. Learn how consistent calls to action and unified landing pages guide attendees through the buyer’s journey and transform event engagement into tangible sales. Rebecca explains why aligning messaging across webinars, blog posts, and social channels—and leveraging AI for precise audience targeting—can drastically improve your conversion rates. Discover practical tips for repurposing content into impactful snippets, training your team to maintain momentum, and maximizing ROI long after the live session. If you want to elevate your webinar strategy and convert attendees into clients, this episode is a must-listen.
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