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The Narrative Advantage

The Narrative Advantage

By: Erin Trafford
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About this listen

 The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.Erin Trafford Incorporated Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • You can't out think burnout

    You can't out think burnout
    Sep 22 2025
    I pressed pause on the “scheduled” episode to unpack the real reason I enrolled in yoga teacher training while running SSN, advising execs, and raising two kids. Spoiler: I couldn’t out-think my way out of burnout. I had to re-learn how to feel. In this bonus, I connect the dots between newsroom conditioning, disembodiment, and the strategic clarity that arrived the minute I got back in my body. Less grind. More presence. Better decisions. More money. Better sleep. Yes, really.

    What you’ll learn:
    • The link between disembodiment and reactive, unsustainable strategy
    • How “thinking about how you feel” is a red flag (and what to do instead)
    • Why yoga teacher training became a leadership tool—not a fitness goal
    • The six-month stillness that changed my business model and my stress baseline
    • Practical reflection prompts to lead from presence instead of pressure


    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    Show More Show Less
    30 mins
  • Map Your Urgency, Fix Your Sales

    Map Your Urgency, Fix Your Sales
    Sep 15 2025
    In this solo episode, I unpack the Urgency Spectrum—high, moderate, and low—and why your content and cadence must match where a buyer actually is right now. You’ll learn how to stop pouring energy into convincing, how to move from funnel thinking to an orbital sales model, and how your solar plexus (confidence, personal power) influences both your message and your revenue. I share hard-won lessons from our multi-six-figure production company and why a six-figure sale won’t save your cash flow if it takes nine months to land. We get practical about mapping high-urgency buyers for cash flow, nurturing long-tail buyers without burning out, and building a communications rhythm that respects seasonality and movement in your market.

    What You’ll Learn
    • How to spot high, moderate, and low urgency (and why each needs a different cadence)
    • The orbit model vs. funnels—and why pipeline near the “bottom” can still evaporate
    • How to stack sales cycles so cash flow doesn’t die while big deals mature
    • Why your message stays the same while buyers move closer to you
    • The somatic side: strengthening your solar plexus so you stop chasing and convincing
    • Practical ways to nurture Pluto without spending Mercury energy
    • Why a six-figure sale won’t fix a short-term cash crunch if the cycle is too long
    • The #1 energetic tell you’re marketing from convincing (and what to do instead)


    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    Show More Show Less
    27 mins
  • Who really needs you right now?

    Who really needs you right now?
    Sep 11 2025
    In this episode, I’m cutting straight to the jugular: audience precision. I walk you through how “reach” without resonance wastes time, money, and momentum — and why the real move is choosing the one group that needs you right now. We’ll dismantle the “myth of everyone,” recalibrate how you position yourself in the present (no future-self cosplay), and then, yes, we’re going there — to your throat chakra. Because when you try to say it all at once, your voice gets tight, your copy bloats, and your sales stall.

    What you’ll learn:
    • Why “reach” without resonance is an expensive vanity metric
    • The “myth of everyone” and how it dilutes clarity and cashflow
    • How to choose one “right-now” audience (without forever niching)
    • The teacher test: are you speaking like K-12 or Calculus 401?
    • How precision creates momentum (hello, arrow vs. Super Soaker analogy)
    • Embodied comms: what a tight or overactive throat is trying to tell you
    • Simple somatic care for your voice (castor-oil wrap FTW)
    • Three journaling prompts to set your message on rails today




    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    Show More Show Less
    27 mins
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