Who really needs you right now? cover art

Who really needs you right now?

Who really needs you right now?

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About this listen

 In this episode, I’m cutting straight to the jugular: audience precision. I walk you through how “reach” without resonance wastes time, money, and momentum — and why the real move is choosing the one group that needs you right now. We’ll dismantle the “myth of everyone,” recalibrate how you position yourself in the present (no future-self cosplay), and then, yes, we’re going there — to your throat chakra. Because when you try to say it all at once, your voice gets tight, your copy bloats, and your sales stall.

What you’ll learn:
  • Why “reach” without resonance is an expensive vanity metric
  • The “myth of everyone” and how it dilutes clarity and cashflow
  • How to choose one “right-now” audience (without forever niching)
  • The teacher test: are you speaking like K-12 or Calculus 401?
  • How precision creates momentum (hello, arrow vs. Super Soaker analogy)
  • Embodied comms: what a tight or overactive throat is trying to tell you
  • Simple somatic care for your voice (castor-oil wrap FTW)
  • Three journaling prompts to set your message on rails today




Your Next Steps:
  • Work with Me: https://www.erintrafford.com/link-in-bio
  • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
  • Connect on Instagram: https://www.instagram.com/its.erintrafford
  • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
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