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Map Your Urgency, Fix Your Sales

Map Your Urgency, Fix Your Sales

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About this listen

 In this solo episode, I unpack the Urgency Spectrum—high, moderate, and low—and why your content and cadence must match where a buyer actually is right now. You’ll learn how to stop pouring energy into convincing, how to move from funnel thinking to an orbital sales model, and how your solar plexus (confidence, personal power) influences both your message and your revenue. I share hard-won lessons from our multi-six-figure production company and why a six-figure sale won’t save your cash flow if it takes nine months to land. We get practical about mapping high-urgency buyers for cash flow, nurturing long-tail buyers without burning out, and building a communications rhythm that respects seasonality and movement in your market.

What You’ll Learn
  • How to spot high, moderate, and low urgency (and why each needs a different cadence)
  • The orbit model vs. funnels—and why pipeline near the “bottom” can still evaporate
  • How to stack sales cycles so cash flow doesn’t die while big deals mature
  • Why your message stays the same while buyers move closer to you
  • The somatic side: strengthening your solar plexus so you stop chasing and convincing
  • Practical ways to nurture Pluto without spending Mercury energy
  • Why a six-figure sale won’t fix a short-term cash crunch if the cycle is too long
  • The #1 energetic tell you’re marketing from convincing (and what to do instead)


Your Next Steps:
  • Work with Me: https://www.erintrafford.com/link-in-bio
  • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
  • Connect on Instagram: https://www.instagram.com/its.erintrafford
  • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
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