A revolutionary playbook for achieving financial freedom within a broken system, from the founders of the explosively popular educational platform Earn Your Leisure

Growing up as best friends in New York, Troy Millings and Rashad Bilal witnessed both the boundless creativity of young Black men and the systemic barriers that too often kept them from turning that ingenuity and hustle into lasting wealth. It became their mission to level the playing field. So they joined forces on a podcast, mixing “barbershop conversations with Wall Street," that would eventually draw tens of millions of fans, garnering the attention of celebrity moguls from Tyler Perry to Barbara Corcoran.

Now, for the first time, Bilal and Millings reveal their blueprint for financial freedom: earning enough passive and residual income to control your time, working conditions, and lifestyle. The key is to see money as a strategic tool for wealth development rather than an end in and of itself. You Deserve to Be Rich breaks down strategies for:

• Understanding the psychological toll of growing up living paycheck to paycheck, healing from financial trauma, and reframing your relationship with money.
• Exploring income-building strategies outside of your 9-5, from long-term and short-term investing in often-overlooked sectors to side hustles with passive income potential.
• Mastering the complexities of the tax and insurance systems and identifying the (legal) loopholes you need to maximize wealth.
• Navigating the family expectations that can complicate financial planning and finding sustainable ways to support your community.

In their signature style, Bilal and Millings funnel finance, investing, and entrepreneurial lessons through the language of pop culture, with chapter titles drawn from hip-hop lyrics and quotes from TV shows—a first-of-its-kind playbook for beating the proverbial money game, whether you grew up knowing the rules or not.