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A New Direction

By: Jay Izso
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  • Summary

  • Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.
    Jay Izso, 2023
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Episodes
  • 9 Marketing Message Pillars to Become a Market Leader

    9 Marketing Message Pillars to Become a Market Leader
    Apr 24 2024
    Learn to Create a Marketing Message that Really Resonates with Your Target Audience There are so many marketing messages coming at us from different directions. Everyone is after our attention. If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge. What is more if you are that small business, trying to compete with the "Kings of the Mountain", have billions of dollars to spend on marketing you may feel overwhelming. What can you do? How do you carve a marketing message that will make a difference. Welcome to this episode of A New Direction Best Selling Author and Marketing Researcher and expert Daniel Den joins to help you create a marketing message that will grow your company. Daniel Den's co-authored book with Pedro Superti "Ideas that Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences" is an absolute necessity to every business marketing toolkit. Ideas that Influence Start with helping us create visual of our message by calling it the "microphone message". That is, is your message really being heard? Through out the entire book Daniel Den and Pedro Superti walk us through 9 pillars of marketing that will help you carve out a message that will make you stand out even among the giants of any industry. Personally, I have found this book to be really helpful, as it helped me identify where my marketing messages were weak, and were I need to do more work in building a better message the resonates with my target audience. Get the book, and the box set is comes with it. Order Here: Ideas That Influence We at A New Direction are so grateful for the financial support of our sponsors. Please do us a favor go to their website, LIKE their social media pages, and tell them thank you! EPIC Physical Therapy, I use them whether it be for an injury, post surgery, every day aches and pains, and when I want to get a little more out of my body for athletics. They are the top choice for professional athletes as well as non-athletes. Do yourself and your recovery a favor when you are ready for EPIC Relief, EPIC Recovery, and EPIC results check out EPIC Physical Therapy www.EPICpt.com Linda Craft Team, Realtors, for more than 39 years the choice of thousands when it comes to real estate. And regardless of where you live you can meet with them virtually. They have been on the cutting edge of technology helping people around the world finding the very best professionals to help sell or buy a new home. Their clients call their customer service “legendary”. Maybe it's their ability to negotiate on your behalf? Or Maybe it's because they are relentless to find you the right home? Perhaps it's because they know what it takes to get the most money from your home for sell? You can find out why by going to www.LindaCraft.com Coach Jay here! Thanks for listening to and reading about this episode of A New Direction. Maybe your wondering, “Why should I hire you as a coach”. Well here are the top 6 of the many reasons people hire me to be their coach. Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach. Passion and Dedication: Jay’s passion for helping people and his commitment to personal growth and development make him a compelling choice for those seeking guidance and support in achieving their goals. Holistic Approach: Jay’s diverse interests and goals suggest that he may take a holistic approach to coaching, addressing various aspects of life including relationships, career, health, and personal fulfillment. Accountability and Support: As someone who aims to be one of the most sought-after life coaches, I offer high levels of accountability,
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    58 mins
  • Business Health: 5 Areas That Need a Checkup

    Business Health: 5 Areas That Need a Checkup
    Apr 18 2024
    Is It Time for Your Business Health Checkup? Can we be honest for a moment? Does any of us really know what is going on in this world when it comes to business? It's crazy isn't it? And it not only affects our personal health, but our business health as well. Whether you are a huge corporation or small family-owned business figuring out strategies of growth, can be a challenge to your leadership and profitability. And much of that challenge can be a result of poor busine health. What's the answer? Have you considered getting a business health checkup? The fact is like everyone, we need to go to the doctor's office and get a physical health checkup so we can learn what is going well in our body and what is not. Like your physician there are primary areas of your health you need to be concerned with and in business those primary areas are: Strategic Understanding, Leadership, Balanced Metrics, Activities and Structure, Human Capital. In this episode of A New Direction Stategic Execution and Leadership Expert Robert Courser joins us to give us insights into a business health assessment tool that can help you diagnose your business health. All part of his new book "Line of Sight". Robert Courser's book, "Line of Sight: The Five Keys for Strategic Execution in an Age of Uncertainty" is an insightful book that deals with the major areas in your business that need a business health checkup. The fact is like a going to the doctor to get your yearly physical, your business needs get a physical check up in the following areas: Strategic Understanding Leadership Balanced Metrics Activities and Structure Human Capital And in the Line of Sight gives you the simple yet elegant questions that have been well researched to help you diagnose your business health and what you can do to fix it. Really a great book filled with timeless, practical advice that can be executed in your business immediately. I highly recommend for every business Line of Sight. A New Direction is so grateful to our sponsors please reach out to them and tell them thank you and please LIKE their Facebook pages. EPIC Physical Therapy, whether you are recovering from and injury or surgery or a professional athlete looking to improve Epic Physical Therapy is the place to start. They are the specialists that will design a customized treatment program that is just for you! When you want EPIC Relief, EPIC Recovery, and EPIC Results check out EPIC Physical Therapy. www.EPICpt.com and Check out their EPIC Facebook Page Linda Craft Team, Realtors for more than 39 years their customers call their customer service “legendary”. Linda and her team built their business on building relationships and understanding your home is full of memories that are important to you! What is more they understand that buying or selling a home is a life transition and they understand how to reduce the stress in perhaps the largest personal purchase in your life. Check out the legends or service and life transition. Check out www.LindaCraft.com Coach Jay here! Thanks for listening to and reading about this episode of A New Direction. Maybe your wondering, "Why should I hire you as a coach". Well here are the top 6 of the many reasons people hire me to be their coach. Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach. Passion and Dedication: Jay's passion for helping people and his commitment to personal growth and development make him a compelling choice for those seeking guidance and support in achieving their goals. Holistic Approach: Jay's diverse interests and goals suggest that he may take a holistic approach to coaching, addressing various aspects of life including relationships, career, health, and personal fulfillment.
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    58 mins
  • 14 Mindshifts for a Thriving Successful Life

    14 Mindshifts for a Thriving Successful Life
    Apr 11 2024
    Live a more Thriving and Successful Life! It doesn't matter how old you are, we all want to live a life that is thriving and successful. Who doesn't want to be live a healthier, happier, more prosperous life? We all do. Who doesn't want to be more successful? How do we get there? What must you and I change to take our lives to the successful life? In this episode of A New Direction, Entrepreneur and Coach Rand Selig joins us and provides for us insights on how you and I can live a more thriving successful life. It is not going to be easy. But nothing that is worth it ever is. Join us and get ready to make a change that will change your life into a Thriving Successful life! Rand Selig's book, "Thriving!: How to Create a Healthier, Happier, and More Prosperous Life" is a well-researched and well guided reading book and workbook. Thriving takes us on a journey starting with building our character, then dealing with our mindsets of money, relationships, spiritual issues, gratitude, finding our purpose, living authentically and more! The overriding theme of the Thriving is that we have the power over our decisions. We have choices, no matter our circumstances. In fact, one of the most powerful statements about the most successful is that they may not control what happens to them, but they can always control how they respond to those circumstances. Great book, filled with so many amazing quotes, research, and suggestions for self-improvement. I really enjoyed this one and know those who read it...it will be life changing. Please thank our sponsors of A New Direction by going to their social media pages liking them and following them. Epic Physical Therapy is the place to go whether recovering from an injury, just want to move better, or are an elite athlete. Epic Physical Therapy has the latest equipment and the certifications to get you back on your feet or get you to the top of your game. Get Your EPIC relief, EPIC recovery and EPIC Results by going to www.EPICpt.com. Linda Craft Team, Realtors for more than 39 years their clients call them the “legends of customer service” . Find out why the Linda Craft Team are the memory makers when it comes to real estate. No matter where you live they can help you…just click on over to www.LindaCraft.com Coach Jay here! Thanks for listening to and reading about this episode of A New Direction. I am a business and life coach that specializes in helping people improve their performance in their business and life and help them become more successful in all aspects of their life. You may have thought about a coach, but you just were not sure if a coach is for you. That’s a great question to ask, and I would encourage you to call me and least chat about it. My gift to you is Free complimentary call. Let’s talk and see what if I am a fit for you. Just fill out this form and let’s start talking. Coaching Mavericks – Unlock Your Potential with Jay Izso. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful. I look forward to talking with you! Hey book lovers! Would you rather read or listen to a book? Well, here is your chance to listen to books and a FREE 30 day trial. I use Audible and I love it! I believe you will to. Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND
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    57 mins
Leadership Economics Personal Success
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