Social Sciences Media Studies

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family’s St. Thomas resort was the author of all those dirty hashtags a fan was relentlessly tweeting at him...well that was a challenge he couldn’t pass up. He was more than happy to #RockHerFilthyWorld.

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

As the pastor of one of the oldest Black churches in Washington, DC, William H. Lamar IV has a deep connection to his own ancestors and the ancestral legacy of his church. He offers a perspective on the role that our ancestors play in shaping our lives and communities, for without acknowledging their importance, we cannot move forward morally, ethically, spiritually, or politically. Lamar examines ancestors, political leaders, and voices of Scripture, and draws from African and African American ancestors to show how they shape our identities and moral compasses.

This Very Short Introduction audiobook looks at the phenomenon of international human migration - both legal and illegal - and offers an objective stance on the topic, and its benefits and challenges. Khalid Koser reveals the opportunities migration presents that must be taken advantage of in the current economic climate, and debunks common myths to demonstrate that society, as we now know it, cannot function without migrants.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In recent years, "white feminism" and girlboss feminism have taken a justified beating. We know that leaning in won't make our jobs any more tolerable and that white women have proven to be, at best, unreliable allies. But in a time of rising fascism, ceaseless attacks on reproductive justice, and violent transphobia, we need to reckon with what Western feminism has wrought if we have any hope of building the feminist world we need.

Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

Is it just a phase, a fad, or a real issue with your teen? This comprehensive guidebook explores the unique challenges that thousands of families face every day raising a teenager who may be transgender, gender-variant or gender-fluid. Covering extensive research and with many personal interviews, as well as years of experience working in the field, the author covers pressing concerns relating to physical and emotional development, social and school pressures, medical options, and family communications.

When Feminist Theory: From Margin to Center was first published in 1984, it was welcomed and praised by feminist thinkers who wanted a new vision. Even so, individual audiences frequently found the theory unsettling or provocative. Today, the blueprint for feminist movement presented in this audiobook remains as provocative and relevant as ever. Written in hooks's characteristic direct style, Feminist Theory embodies the hope that feminists can find a common language to spread the word and create a mass, global feminist movement.

Through candid interviews with Maya Angelou, Toni Cade Bambara, Gwendolyn Brooks, Alexis De Veaux, Nikki Giovanni, Kristin Hunter, Gayl Jones, Audre Lorde, Toni Morrison, Sonia Sanchez, Ntozake Shange, Alice Walker, Margret Walker, and Sherley Anne Williams, the book highlights the practices and critical linkages between the work and lived experiences of Black women writers whose work laid the foundation for many who have come after.

Almost forty years ago, Neil Postman argued that television had brought about a fundamental transformation to democracy. By turning entertainment into our supreme ideology, television had recreated public discourse in its image and converted democracy into show business. In Trolling Ourselves to Death, Jason Hannan builds on Postman's classic thesis, arguing that we are now not so much amusing, as trolling ourselves to death. Contrary to the popular view of the troll as an exclusively anonymous online prankster, Hannan asserts that trolls have emerged from the cave, so to speak.

Mass incarceration has become a lucrative industry, and the criminal justice system is plagued with bias and unjust practices. And the church has unwittingly contributed to these problems. Dominique Gilliard explores the history and foundation of mass incarceration, examining Christianity's role in its evolution and expansion. He assesses our nation's ethic of meritocratic justice in light of Scripture and exposes the theologies that embolden mass incarceration.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community.

In Survival of the Prettiest, Nancy Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, argues that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism - it's in our biology.

Inventing the Future is a bold new manifesto for life after capitalism. Against the confused understanding of our high-tech world by both the right and the left, this book claims that the emancipatory and future-oriented possibilities of our society can be reclaimed. Instead of running from a complex future, Nick Srnicek and Alex Williams demand a postcapitalist economy capable of advancing standards, liberating humanity from work and developing technologies that expand our freedoms.