Ocean Management

Bloomsbury presents Ocean: A History of the Atlantic Before Columbus by John Haywood, read by Ben Eagle. Ocean is an ambitious history of the pre-Columbian Atlantic Ocean, a story that begins with the formation of the mid-Atlantic ridge some 200 million years ago and ends with the Castilian...

I thought I was a normal kid once. Do normal kids have to beg door to door for food? Not sure. It wasn't always that bad, I guess - and then it was. Really f--king bad. I tried to protect my younger brother from the fallout. Lied to him about how bad things were. But it wasn't enough. And when the accident happened, he blamed me, like everyone else. I'm guilty of many things. He's right about that, at least. So damn guilty I'm sure everyone knows and will call me out on it. Except they don't. Nobody does, except my brother. Not even Kayla, sexy and sweet and coolest girl ever.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.