Space Strategy

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

The New York Times bestselling series based on the blockbuster Xbox games continues with the acclaimed story of Spartan Edward Buck—first seen in HALO: ODST and reappearing in HALO 5: GUARDIANS! While Spartans get all the glory, no soldier―not even the legendary Master Chief―wins a war...

An original full-length novel set in the Halo universe and based on the New York Times bestselling video game series! August 2558. Rion Forge was once defined by her relentless quest for hope amidst the refuse and wreckage of a post-Covenant War galaxy—years spent searching for family as much...

In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors...

Whether it is recognized or not, America is engaged in a space race with China. Unlike the previous between the USA and the USSR that resulted in multiple moon landings, this is a new space race to expand and exploit the resources of the solar system. America initially embarked on this race in a similar fashion to the previous one, focusing on scientific exploration of deep space and satellite support to terrestrial military forces. 

Since the Cold War, outer space has become of strategic importance for nations looking to seize the ultimate high ground. World powers establishing a presence there must consider, among other things, how they will conduct warfare in orbit. Leaders must dispense with "Buck Rogers" notions about operations in space and realize that policies there will have serious ramifications for geopolitics. How should nations view space? How should they fight there? What would space warfare look like and how should strategists approach it? 

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. 

In Small Spaces in Big Places, discover how one unconventional decision–to own multiple, smaller, income-generating residences–created both financial independence and a lifestyle of endless variety. From a condo in a downtown waterfront, to a northern lakeside to an ocean beach, this model proves that you don’t need to be rich to live where others vacation. You just need to think differently about ownership.

Evan was desperate to hit the big time playing Star Commander, the world’s most popular real-time strategy game. While Evan works hard to get the pros to notice him, it's very different eyes that are captivated by Evan's progress. The Kirran Hegemony is at war. Outclassed at every step, the aliens turn to the most warlike race they know - humanity! Abducted from Earth, Evan finds himself fighting for his life, using his skills to command Hegemony forces in desperate battle. Now, helped by fellow humans, Evan must prove victory can be grasped from the jaws of impossible odds.

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.