Space Strategy

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Whether it is recognized or not, America is engaged in a space race with China. Unlike the previous between the USA and the USSR that resulted in multiple moon landings, this is a new space race to expand and exploit the resources of the solar system. America initially embarked on this race in a similar fashion to the previous one, focusing on scientific exploration of deep space and satellite support to terrestrial military forces.

Since the Cold War, outer space has become of strategic importance for nations looking to seize the ultimate high ground. World powers establishing a presence there must consider, among other things, how they will conduct warfare in orbit. Leaders must dispense with "Buck Rogers" notions about operations in space and realize that policies there will have serious ramifications for geopolitics. How should nations view space? How should they fight there? What would space warfare look like and how should strategists approach it?

It’s the 22nd century. The galaxy has opened up to humanity as a hyperactive beehive of stargates and new technologies, and we suddenly find ourselves in a vast playground of different races, environments, and cultures. There’s just one catch: We are pretty much at the bottom of the food chain, and there’s only one way for humanity to move up - by becoming mercenaries. In every mercenary’s life, though, there comes a time when things go wrong and even the best laid plans go awry.

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Evan was desperate to hit the big time playing Star Commander, the world’s most popular real-time strategy game. While Evan works hard to get the pros to notice him, it's very different eyes that are captivated by Evan's progress. The Kirran Hegemony is at war. Outclassed at every step, the aliens turn to the most warlike race they know - humanity! Abducted from Earth, Evan finds himself fighting for his life, using his skills to command Hegemony forces in desperate battle. Now, helped by fellow humans, Evan must prove victory can be grasped from the jaws of impossible odds.

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

Evan and his friends find themselves victorious but at a cost. The robotic children have been forced into a corner, fighting for every scrap of space they can. The war is at a stalemate, neither side able to strike the final blow. As Evan plans his next steps, something creeps across the universe. A new threat, one that the Children are all too familiar with, makes itself known with deadly consequences. Just as one war is ending, another begins, and Evan finds himself thrust back onto the frontlines.