New Science

Histories of science in the 20th century have focused on relativity and quantum mechanics. But, quietly in the background, there has been a third area of exploration that has equally important implications for our understanding of the universe. It is unknown to the general public, despite the fact that many Nobel prize winners, senior academics and major research centres around the world have been devoted to it - it is the study of plasma.

“Narcissism” is truly one of the most important words our time ― ceaselessly discussed in the media, the subject of millions of online search queries, and at the centerpiece of serious social and political debates. But what does it really mean? In The New Science of Narcissism, Dr. W Keith Campbell pulls back the curtain on this frequently misused label, presenting the most recent psychological, personality, and social research into the phenomenon.

Explores 15 promising avenues of post-materialist scientific investigation currently underway Provides a succinct account of the experience of transition to the “next life” and what one might expect when one arrives there Explains how materialism has prevented us from realizing a...

Brought to you by Penguin. Your health and happiness depend on a bundle of 200,000 nerve fibres that holds the secrets to life itself The vagus nerve is often referred to as the 'superhighway' which connects every organ of the body to the brain, and vice versa, but it is so much more than just...

World-renowned Professor of Neuropsychopharmacology, David Nutt, breaks down the science and effect of alcohol on our health, mood, sleep and productivity how it travels through our bodies and brains and explains on a practical level how we can make changes to positively impact our relationship with it and understanding of it, thereby improving our quality of life for the long-term. He examines what the future holds for this normalised drug that governs our society and lives but is becoming increasingly unpopular due to its detrimental impact on our well-being.

Rapid change defines the world around us, requiring a more effective type of organization. New discoveries change our understanding of how the world works, and Margaret J. Wheatley shows us how the “new science” can lead to a powerful new view of the business world. Our world has become nonlinear and filled with constant transition, and this new understanding can be applied to the way we organize work, people, and our lives. Wheatley invites us to transform our way of thinking and adapt ourselves—and our companies—to the 21st century by offering a new way of thinking.

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

A National Bestseller! "Read this book to connect with your highest self.” —Susan Cain, #1 New York Times bestselling author of Bittersweet and Quiet “We need more awe in our lives, and Dacher Keltner has written the definitive book on where to find it.” —Adam Grant, #1 New York Times...

Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda' to happily attending same-sex weddings.

People often think of imagination as something used only in creative endeavours. In fact, we use imagination constantly as we reminisce, anticipate, plan, daydream, read, create imagined worlds. The truth is we live in the here and now much less than we tend to think. Imagination isn’t the exception in our daily lives; it’s our default setting. Yet only now are we beginning to understand exactly how it works. From hallucination to sleepwalking, from REM sleep to delusions, neurologist Adam Zeman brilliantly guides us through the latest scientific studies in the world of the imagination.

'teeming with fascinating and enlightening insights' OBSERVER ‘Plant lovers will find much of interest in Schlanger’s inspiring tale of where her curious mind has led her’ NATURE ‘Captivating’ THE GUARDIAN ‘It’s rare that you read a book that makes you want to grab people to tell...

Professor Rose Anne Kenny has 35 years of experience at the forefront of ageing medicine. In Age Proof, she draws on her own pioneering research and the latest evidence to demystify why we age and shows us that 80% of our ageing biology is within our control: we can not only live longer lives but become happier and healthier deep into our later years.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

We know pain when we feel it. We fear it and try to avoid it. But do we know what it really is? We're currently experiencing a Renaissance in pain science. In recent years our understanding of pain has altered so radically it's fair to say that everything we thought we knew about pain is wrong. As Dr Monty Lyman reveals, we misunderstand pain - with harmful consequences.

The creation of the microprocessor launched the digital age. The key technology allowing unprecedented integration, and the design of the world’s first microprocessor, the Intel 4004, were the achievement of Federico Faggin. In Silicon, internationally recognized inventor and entrepreneur Federico Faggin chronicles his “four lives”: his formative years in war-torn Northern Italy, his pioneering work in American microelectronics, his successful career as a high-tech entrepreneur, and his more recent explorations into the mysteries of consciousness.

From the perspective of Western modernity, humanity inhabits a disenchanted cosmos. Yet the vast majority of cultures throughout human history treat spirits as very real persons, members of a cosmic society who interact with humans and control their fate. In most cultures, even today, people are but a small part of an enchanted universe misconstrued by the transcendent categories of "religion" and the "supernatural." The New Science of the Enchanted Universe shows how anthropologists and other social scientists must rethink these cultures of immanence and study them by their own lights.

Mozart wasn’t born with perfect pitch. Most athletes are not born with any natural advantage. Three world-class chess players were sisters, whose success was planned by their parents before they were even born. Anders Ericsson has spent thirty years studying The Special Ones, the geniuses...

"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.

Adolescence now lasts longer than ever before. And as world-renowned expert on adolescent psychology Dr. Laurence Steinberg argues, this makes these years the key period in determining individuals’ life outcomes, demanding that we change the way we parent, educate, and understand young people.