Modern Business

We have all been told that the key to success is a brilliant strategy. Plan your moves, outsmart your rivals, dominate the market. But what if the whole idea of strategy is mostly a story we tell ourselves after the fact—a comforting bedtime tale for grown-ups who are terrified of chaos?

"The Ultimate Career Survival Master Course" is designed to transform you into an irreplaceable asset in your field. More than a mere guide, this book equips you with the strategies and mindset required to become the most valued individual in your career. Amid a shifting work landscape and rapidly advancing technology, equip yourself with the tools to not just survive but thrive. It's time to future-proof your career and shine in any circumstance.

Brought to you by Penguin. Chandler Cohen lies for a living. When she accepts her next ghostwriting gig penning a memoir for cult actor Finnegan Walsh, it should be a dream job. However, Chandler knows him best as something else: her worst-ever one-night stand . . . She's determined to keep...

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

How to Start a Side Hustle will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence.

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.

Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the 'saviour of Europe' for his willingness to give aid to banks crippled by World War I. At the time of the 1929 market crash, his was the most widely held stock in the world. When he killed himself three years later, the whole thing went up in flames.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

From one of the world's leading economists, a sweeping new history of the twentieth century - a century that left us vastly richer, yet still profoundly dissatisfied. Before 1870, most people lived in dire poverty, the benefits of the slow crawl of invention continually offset by a growing...

In her debut book, Modern Etiquette Made Easy, the Queen of Good Manners Myka Meier takes formal etiquette that she learned while training under a former member of the queen of England's household and breaks it down into five easy steps to help you feel 100 percent confident in the areas of social, dining, business, and networking etiquette. 

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

Step inside tense boardrooms where high-stakes corporate law dictates billions in wealth and destroys lives overnight. Perfect for a gripping daily commute, this suspenseful business drama follows ambitious founders and torn associates navigating treacherous mergers and whistleblower crises...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

What does it mean to be a powerful, happy man in today's world? What does it take for a man to know himself, know his mission in life, and live a life of strength, honour and wisdom? In Backbone, the modern man finally has a self-help audiobook worthy of his masculinity. This audiobook won't ask you to get in touch with your feminine side if you want to embrace change. It's a straight-talking, down-to-earth and funny guide to get you working with your masculinity instead of against it.

The New York Times Book Review Editors' Choice The incredible saga of the German-Jewish immigrants—with now familiar names like Goldman and Sachs, Kuhn and Loeb, Warburg and Schiff, Lehman and Seligman—who profoundly influenced the rise of modern finance (and so much more), from the New...

The Etiquette Edge gives you a crash course on modern business manners. New advice explains how to navigate sticky situations at work, including digital interactions that are easy to misinterpret - and hard to mend. From interviewing etiquette and dress codes to working in close quarters and communicating upward, you'll master the essentials of making a great impression and building relationships.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer questions of businesses like: How can one implement AI and cybersecurity in a company?, How and when can you link an AI?, and much more.

Success is a choice. It’s a choice to make a sacrifice to change what is wrong and turn it into right. The sacrifice is letting go of past behaviors and to not miss them while embracing new behaviors designed for success. It’s a choice. A methodology to create success comes from systematically developing the models of excellence to achieve and awareness of dangers that attack the core of success. To embrace the methodology requires embracing the model and discerning the dangers.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer the questions of businesses, like how to implement AI and Cybersecurity in a company? How and when to link an AI? What are the available cyber securities that could be comfortable to understand and access within the scope of a business and a person? And other similar questions. 

Next-Gen Surveillance: A Practical Guide to Modern Security Systems for Home & Business provides a comprehensive, step-by-step guide for anyone looking to secure their property with modern technology. Written by an experienced engineer with hands-on experience designing personal home security...