Marketing Project Management

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Dive into the basics of Kanban, learning the history and terminology of one of the oldest agile project management methods still in use today. Discover the application of its principles and practices in industries like manufacturing, software development, and healthcare, among others. Learn how to introduce Kanban to your organization and how to start it off on the "right foot". Follow the checklists to make sure your boards are "good", uncover the tips to making the most out of the Kanban tools and compare different management solutions to find the best fit for you.

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market’s demanding challenges without losing focus on the big picture.

Running a business can be a joy and a pain. It all depends on how you handle it. Other factors that contribute to your success or failure may be the demand, the market, the numbers, accounting, and the nature of your brand or product. However, there are certain skills everyone should have. These are the basics for running a business. And you may think that everyone possesses these general abilities, but you might be surprised by how many people have no clue what they are doing, and they never stand a chance of making it work.

Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.

The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.

This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation. It will help you become more confident in speaking in front of large crowds whenever needed. More importantly, it will help you get your message across to your audience in a direct and clear way. After listening to this book, your fear of speaking in public will not be as much of a challenge as it is now.