Customer Marketing
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Like a great movie ...
- By Ancible on 26-07-2020
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 09-06-2020
- Language: English
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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terrible narrator
- By John Nassif on 17-02-2020
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-2018
- Language: English
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release date: 31-07-2020
- Language: English
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- By: Eric Berridge
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Unabridged
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Nothing new.
- By Anonymous User on 01-04-2019
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Release date: 29-06-2017
- Language: English
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Great book
- By Robert Postill on 30-03-2022
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release date: 05-02-2021
- Language: English
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Release date: 11-05-2021
- Language: English
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- By: Fred Reichheld, Rob Markey
- Narrated by: Walter Dixon
- Length: 8 hrs
- Unabridged
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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Great book
- By Louis on 08-11-2020
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrated by: Walter Dixon
- Length: 8 hrs
- Release date: 07-11-2011
- Language: English
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Customer Experience for Dummies
- By: Roy Barnes, Bob Kelleher
- Narrated by: Stephen R. Thorne
- Length: 11 hrs and 6 mins
- Unabridged
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrated by: Stephen R. Thorne
- Length: 11 hrs and 6 mins
- Release date: 30-06-2020
- Language: English
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Unabridged
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, helps businesses radically rethink how they relate to customers.
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short, informative, valuable
- By Joshua Hill on 02-11-2023
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Release date: 05-09-2013
- Language: English
- Not all customers are created equal. Despite what the tired old adage says, the customer is not always right....
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Who Do You Want Your Customers to Become
- By: Michael Schrage
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Unabridged
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.
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The ask is a method
- By Irene on 03-11-2017
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Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Release date: 07-08-2012
- Language: English
- Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail...
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Release date: 26-03-2024
- Language: English
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- By: Joe Vitale, Jeffrey Gitomer - foreword
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Unabridged
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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Sooooo disappointed.
- By J. M. Walker on 19-07-2020
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Release date: 28-08-2018
- Language: English
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- By: Debbie Levitt
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Unabridged
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Release date: 15-02-2023
- Language: English
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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love the book, simple but keep an open mind before
- By Blake on 07-02-2023
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-2019
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- By: Isabella Villani
- Narrated by: Jonathan Yen
- Length: 9 hrs and 4 mins
- Unabridged
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From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.
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A CX insiders must read
- By Brendan Lambourne on 17-11-2020
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Narrated by: Jonathan Yen
- Length: 9 hrs and 4 mins
- Release date: 09-04-2019
- Language: English
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Transform Customer Experience offers real-life insights into effective strategies for developing and implementing customer experience (CX) programs in a range of corporate, governmental, and nonprofit environments....
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Negotiation
- The Brian Tracy Success Library
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Unabridged
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Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator.
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Simple easy lesson
- By Stoked 2 B Me on 17-04-2024
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Negotiation
- The Brian Tracy Success Library
- Narrated by: Brian Tracy
- Length: 2 hrs and 1 min
- Release date: 04-10-2013
- Language: English
- Negotiation is an essential element of almost all of our interactions - personally and professionally....
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
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Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
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Pure brilliance - more than just a marketing book
- By Anthony Earl on 16-01-2018
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Release date: 16-08-2016
- Language: English
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Top BD Advice
- By Bradley on 29-10-2021
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 28-05-2019
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- By: David Mattson - foreword, David H. Sandler
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
- Unabridged
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The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
- Release date: 01-08-2017
- Language: English
- The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy....
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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excellent and detailed
- By Ashley Jessen on 03-08-2016
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-2016
- Language: English
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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