Try free for 30 days

  • The Automatic Customer

  • Creating a Subscription Business in Any Industry
  • By: John Warrillow
  • Narrated by: Don Hagen
  • Length: 5 hrs and 14 mins
  • 4.5 out of 5 stars (8 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The Automatic Customer cover art

The Automatic Customer

By: John Warrillow
Narrated by: Don Hagen
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Brought to you by Penguin.

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers.

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.

Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.

©2016 John Warrillow (P)2022 Penguin Audio

Critic Reviews

"Read, apply and watch your bank deposits grow every month." (Chris Guillebeau, best-selling author of The $100 Startup)

"If you have a business, or are thinking about starting one, this book will be the best investment you've ever made." (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big)

What listeners say about The Automatic Customer

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • NMC
  • 16-12-2022

Great read and worthwhile

I enjoyed the book. Good value. I’m going for a second read to five in deeper.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.