Customer Development
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Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Great book
- By Robert Postill on 30-03-2022
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release date: 05-02-2021
- Language: English
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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The Customer-Funded Business
- Start, Finance, or Grow Your Company with Your Customers' Cash
- By: John Mullins PhD
- Narrated by: James Conlan
- Length: 7 hrs and 37 mins
- Unabridged
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More than two generations ago, the venture capital community convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies?
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The Customer-Funded Business
- Start, Finance, or Grow Your Company with Your Customers' Cash
- Narrated by: James Conlan
- Length: 7 hrs and 37 mins
- Release date: 27-07-2020
- Language: English
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In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted....
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Every Customer a Fan
- By: Jim Penman
- Narrated by: Les Horovitz
- Length: 6 hrs and 27 mins
- Unabridged
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This is the story of Jim’s Group, as told by its founder. An account of how a $24 business became one of the world’s largest franchise chains, with more than 4,300 franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes. This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and some less successful) franchisees and franchisors.
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Practicality
- By Simon Mcgrath on 10-04-2024
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Every Customer a Fan
- Narrated by: Les Horovitz
- Length: 6 hrs and 27 mins
- Release date: 24-01-2022
- Language: English
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This is the story of Jim’s Group, as told by its founder. An account of how a $24 business became one of the world’s largest franchise chains, with more than 4,300 franchisees (and rising). It is an unusually frank and honest account....
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 14 mins
- Unabridged
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These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.
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Great read and worthwhile
- By NMC on 16-12-2022
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrated by: Don Hagen
- Length: 5 hrs and 14 mins
- Release date: 07-04-2022
- Language: English
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Essential Reading - Product Dev Classic
- By D. Birznieks on 19-09-2016
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 19-05-2016
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Ok but narration is not great.
- By Jonathon Britton on 14-01-2023
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Release date: 30-06-2020
- Language: English
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- By: Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Unabridged
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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Permanent positivity
- By Kendel Inverarity on 24-05-2022
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Release date: 21-04-2020
- Language: English
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Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies....
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Top BD Advice
- By Bradley on 29-10-2021
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 28-05-2019
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Like a great movie ...
- By Ancible on 26-07-2020
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 09-06-2020
- Language: English
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 24-09-2021
- Language: English
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.
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no matter your industry, this book will help
- By Anonymous User on 05-03-2024
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 08-02-2024
- Language: English
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Former co-owner of legendary restaurant Eleven Madison Park Will Guidara shares essential lessons in hospitality for every business....
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Authentic Leadership
- Rediscovering the Secrets to Creating Lasting Value
- By: Bill George
- Narrated by: Jack Garrett
- Length: 8 hrs and 22 mins
- Unabridged
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There can be no doubt about the credentials of Bill George, former Chairman and CEO of Medtronic, who has been named one of Business Week's "Top 25 Managers". In Authentic Leadership, George lays out his plan for improving corporate America's flaws through responsible leadership.
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Authentic Leadership
- Rediscovering the Secrets to Creating Lasting Value
- Narrated by: Jack Garrett
- Length: 8 hrs and 22 mins
- Release date: 02-02-2006
- Language: English
- George lays out his plan for improving corporate America's flaws through responsible leadership....
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
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In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Fun, but a lacks insight and detail
- By Justin on 26-02-2019
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Release date: 07-06-2010
- Language: English
- Tony Hsieh - CEO of Zappos, the online shoe retailer - explains how he created a unique culture and commitment to service that aims to improve the lives of its employees....
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- By: John Rosso, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Unabridged
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.
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Prospect the Sandler Way
- A 30-Day Program for Mastering Stress-Free Lead Development
- Narrated by: Sean Pratt
- Length: 3 hrs and 13 mins
- Release date: 01-06-2018
- Language: English
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Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 10-12-2019
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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A must read to all product people out there
- By Bruno on 30-11-2018
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 20-03-2018
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- By: Brian Tracy, Michael Tracy
- Narrated by: Brian Tracy, Michael Tracy
- Length: 7 hrs and 6 mins
- Unabridged
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If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.
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Great sales tools
- By Ken on 03-02-2015
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Unlimited Sales Success
- 12 Simple Steps for Selling More Than You Ever Thought Possible
- Narrated by: Brian Tracy, Michael Tracy
- Length: 7 hrs and 6 mins
- Release date: 10-12-2013
- Language: English
- Unlimited Sales Success is loaded with eye-opening facts and exercises, peppered with stories of great selling techniques in action, and organized into a use-it-now approach....
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- By: Mike Weinberg
- Narrated by: Mike Weinberg
- Length: 8 hrs and 1 min
- Unabridged
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Start with the customer
- By Frank on 08-04-2024
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- Narrated by: Mike Weinberg
- Length: 8 hrs and 1 min
- Release date: 25-08-2020
- Language: English
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 14-07-2021
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Start Your Own Event Planning Business
- Your Step-By-Step Guide to Success, 4th Edition
- By: The Staff of Entrepreneur Media Inc., Cheryl Kimball
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 26 mins
- Unabridged
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Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.
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Start Your Own Event Planning Business
- Your Step-By-Step Guide to Success, 4th Edition
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 26 mins
- Release date: 30-10-2018
- Language: English
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Take your passion for event planning to the next level with advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, and more....
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