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Lean Customer Development

Building Products Your Customers Will Buy

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Lean Customer Development

By: Cindy Alvarez
Narrated by: Chelsea Kwoka
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$8.99/month after 3 months. Cancel anytime. Offer ends on 29 July 2026 at 11:59 AEST.

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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

Validate or invalidate your hypothesis by talking to the right people.

Learn how to conduct successful customer interviews play-by-play.

Detect a customer’s behaviors, pain points, and constraints.

Turn interview insights into Minimum Viable Products to validate what customers will use and buy.

Adapt customer development strategies for large companies, conservative industries, and existing products.

©2014 Cindy Alvarez (P)2021 Upfront Books Business Development & Entrepreneurship Customer Service Economics Entrepreneurship Management Management & Leadership Marketing & Sales Business Marketing Leadership Project Management Customer Development
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loads of practical advice and an easy style make this easy to recommend for lean startups

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