Business Letters

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. 

Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male costars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.

Charles Handy is one of the giants of contemporary thought. His books on management - including Understanding Organizations and Gods of Management - have changed the way we view business. His work on broader issues and trends - such as Beyond Certainty and The Second Curve - has changed the way we view society. In his new book, Handy builds on a life's work to glimpse into the future and see what challenges and opportunities the next generation faces.

"In Business with Clive" è l'inglese commerciale spiegato in modo semplice ed efficace da Clive Griffiths, uno dei più famosi insegnanti d'inglese d'Italia. È una collana di audioBook suddivisa per argomenti, che insegna ad entrare e a destreggiarsi - con le parole giuste - nella realtà lavorativa che parla la lingua inglese. Indispensabile per chi lavora e per chi desidera farlo, per chi ha contatti commerciali, amministrativi, bancari, di pubbliche relazioni, o per chi sta cercando un'opportunità d'impiego internazionale.

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

The 38 letters written by Rockefeller to his son imparting his perspectives, ideology, and wisdom to his son.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

The Huck Finn of foreign correspondents provides a colorful account of old Honolulu, the island nobility, the City of Refuge on the Kona coast, and the active volcano of Kilauea. These selections of Mark Twain's newspaper dispatches are both charming and informative. The light touch of the great humorist is seldom missing as he reveals the "loveliest fleet of islands that lie anchored in any ocean".

After a bizarre encounter with his lost cousin, Jonathan Landry is compelled to travel across the planet to retrieve letters and mementos that carry the extraordinary secrets that Julian discovered throughout his life. On a remarkable journey that includes visits to the sensual tango halls of Buenos Aires, the haunting catacombs of Paris, the gleaming towers of Shanghai and the mystical deserts of Sedona, The Secret Letters of The Monk Who Sold His Ferrari reveals astounding insights on reclaiming your personal power, being true to yourself, and fearlessly living your dreams.

The shareholder letters of corporate leaders are a rich source of business and investing wisdom. There is no more authoritative resource on subjects ranging from leadership and management to capital allocation and company culture. But with thousands of shareholder letters written every year, how can investors and students of the corporate world sift this vast swathe to unearth the best insights? Dear Shareholder is the solution! 

本有声书是约翰·D·洛克菲勒给他的儿子小约翰·D·洛克菲勒的私人信札的汇编，这些信札是商业史上最伟大的思想财富，指引每个有志青年走向成功。…… 本有聲書是約翰·D·洛克菲勒給他的兒子小約翰·D·洛克菲勒的私人信札的彙編，這些信札是商業史上最偉大的思想財富，指引每個有志青年走向成功。

If your deepest, most divine self had a message for you, what would it be? In The Daily Flame, acclaimed physician Dr. Lissa Rankin presents 365 love letters from your Inner Pilot Light - the guiding voice of your innermost truth. Each new message from your Inner Pilot Light will bring you inspiration and encouragement for the day ahead.

In straightforward language, A Letter to My White Friends and Colleagues encourages every White person to share his/her wealth with the Black community - plain and simple. Those who listen to the book will: understand the root causes of racial disparities in America; discover how you can personally contribute to reducing the inequality between Black and White people in the United States today; and get concrete recommendations on how to redirect your spending to Black-owned institutions to help decrease the racial wealth gap. 

George Horace Lorimer is best known as the editor of The Saturday Evening Post, where he was credited with promoting and discovering authors like Jack London. Lorimer compiled his life advice into the fictional letters from John "Old Gorgon" Graham to his son Pierrepont. John Graham is a Chicago-based pork and finance baron. In the letters Pierrepont receives advice for his different stages of life. Old Gorgon's advice is packed throughout the book, easy to understand, and still rings true today.

This book is an educative book on the lessons extracted from Mr. Warren Buffet's letters to shareholders. The lessons included in this audiobook apply to all type of investors, business students at all levels, company managers, and well wishers. The lessons include Warren's wisdom on investment (stocks), business, and the ideal company management (structure). If you want a summary of wisdom on all investment topics Warren Buffet has written to his shareholders over time then this book is for you.

You're ready to take the next step in your career. But securing the right role can take a lot of work—and a lot of time and energy. How do you move forward without getting overwhelmed by the process? The HBR Guide to Your Job Search is here to help. Whether you're new to the workforce or have a well-established career, this book contains practical advice for navigating your job hunt.

Dear Sonali is a passion project from the TV's Divorce Court host. Seeking to share her mother's wisdom with a daughter of her own, this mother of six boys has written letters for young women to help them grow, conquer, and thrive. From money and men, to passion and profession, Judge Lynn gives her best advice from her particular point of view.

Translated into English for the first time: new lessons on abundance from Japan's best-selling personal-development author, founded on Zen principles and delivered in a spirit of compassion, freedom, and joy.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.