Showing results by narrator "John Allen Nelson" in All Categories

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime. 

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

This book clearly explains the highly successful portfolio management system used by the authors to protect their clients' wealth as well as garner substantial gains - by participating in profitable market opportunities when they occur. Divided into several informative and engaging sections, The Evergreen Portfolio reveals how you can use hedges to protect the long portion of your portfolio when the market starts to go down. It covers the tactical and technical methodologies needed to protect and grow your assets at a time when many investors are getting wiped out. 

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

This is a true story of war, the story of one man's transformation as he retraces the mine-strewn roads of a land itself transformed by mankind's most shockingly inhuman practice. It is the firsthand account of a member of one of the United States Army's three-man Tactical Psychological Operations Teams, groups of men tasked with winning the hearts and minds of Iraq's civilian population through leaflets, loudspeakers, conversation, and bribery.

Carl Safina has been hailed as one of the top 100 conservationists of the 20th century (Audubon Magazine) and A Sea in Flames is his blistering account of the months-long manmade disaster that tormented a region and mesmerized the nation. Traveling across the Gulf to make sense of an ever-changing story and its often-nonsensical twists, Safina expertly deconstructs the series of calamitous misjudgments that caused the Deepwater Horizon blowout, zeroes in on BP’s misstatements, evasions, and denials, reassesses his own reaction to the government’s crisis handling, and reviews the consequences of the leak.

Xander’s classmate gives a report at school about a famous amulet of the Egyptian god of time, Thoth. It was thought to be so powerful that it could turn back time one day every hundred years. And that day will come in a week!