Showing results by author "Pascal Clarysse" in All Categories
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The Slingshot Formula
- How Angry Birds Launched Their Way from Indie Game to Global Icon
- By: Pascal Clarysse
- Length: 10 hrs
- Unabridged
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The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon. In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company.
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The Slingshot Formula
- How Angry Birds Launched Their Way from Indie Game to Global Icon
- Length: 10 hrs
- Release date: 06-11-2025
- Language: English
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$37.98 or listen with Premium Plus when released
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