Showing results by author "Jonah" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in front of people I know—people we both go to school with. When he swears he didn't know Annalese was my girlfriend, I actually believe him. When he says I'm good enough to play beside him, I want to believe that too. But when he insists he's not gay, all I want is to prove him wrong.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Written by a linguist, ex-fundamentalist graduate of Liberty University, this book goes straight to the evidence and presents a concise case-by-case analysis of the most salient problems in the Christian Scriptures. With insightful commentary concerning frequent rebuttals used by apologists, it makes a solid case against evangelical claims to inerrancy.

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

Months after a catastrophic disaster forced RexNetics to abandon their high-security island facility, a heavily armed recovery team returns to retrieve the company’s most valuable and dangerous asset: priceless dinosaur DNA.

I'm 35 years old and have been smoking pot for the last 12 years. The last 8 years or so I have been a daily smoker. Marijuana is my source of guilt/shame and I have tried to quit multiple times in the past. If you know that weed has held you back from meeting your potential, welcome to the club. This podcast is an attempt to help me find others who are on this journey and to help us all stay the path. **as of June 30 2022 I'm trying to find ways to support keeping the show online (12 bucks a month ya know). Required disclaimer: As an amazon associate I earn from qualifying purchases.

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the...

Welcome to Christians Off Script, a podcast by Jonah and Ashley Wesely. We are a married couple in our 30s who are learning to follow Jesus authentically and share both the difficulty and fruitfulness of Christian living today. Our story is simple and honest; we want a life rooted in Christ, filled with grace, repentance, joy, truth, and a steady pursuit of God. On Christians Off Script, we talk about marriage, scripture, spiritual growth, calling, work, church, and the challenges we experience when things do not go according to plan, where faith gets REAL. Although we, as Christians, do not ...

The Definitive Account of the Trump Trial. Your behind-the-scenes look at the historic showdown between President Donald Trump and the criminal justice system, told through the eyes of the journalist who was in the courtroom each day, capturing every dramatic twist and turn. A panoramic New York...

Number one bestselling science writer Jonah Lehrer explores the “only happiness that lasts”—love—in a book that “is interesting on nearly every page” (David Brooks, The New York Times Book Review). Weaving together scientific studies from clinical psychologists, longitudinal studies...

Improvement Labs is a health & fitness podcast hosted by Kinesiology graduate and personal trainer Jonah Crowley. It blends neuroscience, psychology, philosophy, and physiology into practical tools you can use to rewire your brain, rebuild your body, and transform your life.

This fun audiobook explains the original beginning of Easter, along with the integration of an egg-laying rabbit! This book is sure to be an excellent source of entertainment and knowledge of the holiday.

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.

What Would I Say to My Younger Self is a deeply personal and spiritually rich reflection on life, identity, faith, and purpose. Through powerful stories, honest letters, and Scripture-infused insights, this book journeys through the foundation years of childhood, adolescence, and early adulthood, unpacking the lessons learned along the way.