Showing results by author "John Butman" in All Categories

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.