Showing results by author "Helio Fred Garcia" in All Categories

This book is about the power of communication to do great harm and how civic leaders and engaged citizens can hold other leaders accountable to prevent it. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critic. Including a history of such rhetoric, this book identifies a playbook consisting of 12 forms of communication that typically precede genocides and other acts of mass violence. The Rwandan Hutu used 10, the Nazis used all 12, and Trump uses all 12, too.

The Agony of Decision was named one of the best crisis management books of all time by Book Authority, the world's leading site for nonfiction recommendations. Book Authority had previously named it one of the Best New Crisis Management Books of 2018. This book is about how leaders and the organizations they lead can maintain reputation, trust, confidence, financial and operational strength, and competitive advantage in a crisis. First, by thinking clearly; second by making smart choices; and third by executing those choices effectively.